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Record numbers at the Victorian Supershow
Melbourne Showgrounds welcomed back the biggest Caravan and Camping Show in Australia last month for the 70th Anniversary edition. The 2023 Victorian Caravan, Camping & Touring Supershow was held from Wednesday 22nd of February and conducted on Sunday 26th of February.
Almost 48 thousand consumers visited the event, which is a record number for a 5-day Supershow in Australia.
Celebrating over 70 years in manufacturing, Truma (part of Leisure-Tec Australia) was again the major partner for the 2023 Victorian Caravan, Camping & Touring Supershow. CEO of Leisure-Tec Paul Widdis: “Truma was proud to be the major sponsor of Australia’s biggest caravan and camping Supershow, and it was fantastic to see record crowds return to Mel- bourne. This year saw a number of new innovations introduced by the Caravan Industry Victoria.”
Over 200 companies exhibited at the 2023 Victorian Supershow, including 75 RV Manufacturers. The Best Caravan Stand Award for this year went to Lotus Caravans, whose stand attracted big crowds over the full duration of the show. Chris Holland, Marketing Manager at Lotus Caravans: “Our stand this year was special because we wanted to showcase the lifestyle that many of our customers live beyond just driving around with a caravan. We know that our customers love to hike, to fish, some love dirtbikes, some love drag racing and many just want to see all the best gear on their tow vehicle. We tried to showcase all of these things in one spot and the award was just a great reward for effort to our team and Freestyle RVs, and showed that we are on the right track with our approach.”
CEO of Caravan Industry Victoria, Daniel Sahlberg presented the latest manufacturing figures at the Show Launch on Wednesday morning. A total of 28,031 RV’s were manufactured in Australia in 2022. This is 4100 units (17.1%) more than the year prior and 6566 units (31.5%) more than 2019. In addition to the above, over 20 thousand products were imported into Australia in 2022. 93% of the towable RV’s are produced in Victoria, making Victoria the heart of the Caravan Industry in Australia. AboutCamp BtoB attended the show in Melbourne and created a video report on the event and Australian RV market, including interviews with key players in the Australian RV Industry.
Don’t miss the full written report that will be published in issue 39 of AboutCamp BtoB magazine in June this year.
