PG. 1/20
INTRODUCTION
INTRODUCTION
PG. 2/20
WHO WE ARE We are BH Elite. We are a Sport Management Company with a background of sport and business that offers professional advice and solutions to corporations and individuals, as well as education and development for sport players. We help empower young players, individuals and businesses alike. We're opposed to all forms of discrimination. We are committed to fair play in all our coaching and development principles. We cover both spectrums of sport, as seen by our branding materials - the formal, reserved business side, which offers guidance and experience, as well as the uncensored wild side of the game, the wet grass on the pitch, or the last-ditch effort at goal.
PG. 3/20
INTRODUCTION
LOGO GUIDELINES
PG. 4/20
OUR LOGO Our logo represents the two sides of BH Elite, the orderly, business side, which helps companies and individuals and the more informal side, which develops young players through training and hard work. It comes in a few variants: Main variant. Used on primarily dark/light backgrounds. White variant. Primarily for backgrounds with a color of (or similar to) blue. Black variant. Used in black-and-white materials. “BH” variant. Used only when fitting the logo inside a square area (e.g. profile pictures). “Sports management” variant. Used on various adverts for more clarity.
PG. 5/20
LOGO GUIDELINES
LOGO GUIDELINES
PG. 6/20
OUR LOGO BH Elite Sport is our sub-brand. It deals with sports development and young players, and uses a variation of the BH Elite logo, intended for activities entirely related to sports. It comes in a few variants: Main variant. Used on primarily dark/light backgrounds. White variant. Primarily for backgrounds with a color of (or similar to) blue. Black variant. Used in black-and-white materials. Simplified variant. Intended for small print sizes (under 5 cm width) Horizontal variant. Specifically intended for use in horizontal-only banners, advertising boards, etc that the main variant wouldn’t fit into.
PG. 7/20
LOGO GUIDELINES
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LOGO GUIDELINES
PG. 8/20
DON’T 1. Change the logo’s orientation. 2. Add effects to the logo (e.g. Bevel and Emboss, etc.) 3. Change the logo’s colours. 4. Stretch the logo unproportionately. 5. Put the logo in a busy photograph with a similar color without some kind of gradient behind it. 6. Put the logo in a box. 7. Rearrange the logo. 8. Outline the logo.
PG. 9/20
LOGO GUIDELINES
GOTHAM BOLD
ABCDEFG HIJKLMN OPQRSTU VWXYZ NORSE BLUE
BLUE JEWEL
PMS: 15-4427 TCX CMYK: 67, 16, 13, 0 RGB: 73, 169, 204 HEX: #49a9cc
PMS: 15-4535 TCX CMYK: 83, 36, 13, 1 RGB: 21, 130, 181 HEX: #1582b5
FONT & COLOUR
PG. 10/20
FONT & COLOUR BH Elite’s chosen font family is Gotham. The main font variation, which is contained in the company’s logo and a large part of the branding material is Gotham Bold, entirely comprised of capital letters For long pieces of text, the secondary font Gotham Book is used, while Gotham Medium is reserved for highlights only. BH Elite’s two colour are light blue and dark blue, specifically Norse Blue (Pantone 15-4427 TCX) and Blue Jewel (Pantone 18-4535 TCX). Pantone colors are almost universaly used for print, web, clothing and even colored paint.
PG. 11/20
FONT & COLOUR
GRAPHIC ELEMENTS
PG. 12/20
BH BRACKETS The BH Elite logo brackets can be used in a wide variety of cases to emphasize any word that can be associated with the brand. The brackets can only be used on only one word (or a whole name) in a text, poster, advert, or any kind of graphic material. The word must be approximately 35% of the tallest bracket’s height, never stretched, sheared or rotated, written in capital letters, with the font Gotham Bold, and must be aligned with the vertical center of the left (whole) bracket.
PG. 13/20
GRAPHIC ELEMENTS
GRAPHIC ELEMENTS
PG. 14/20
WORD WALL The word wall is a representation of all elements closely involved with BH Elite to represent the brand’s ideology of developing players, as well as businesses. For the word wall, various words are separated into two themes - formal (surrounded by whole brackets) and informal (broken brackets). The two types of words are then alternated to create a graphical element which can be used as a secondary element in ads, posters, or collateral. The word wall is usually accompanied by a radial gradient, comprised of BH Elite’s two colors, with the lighter one always being on the middle.
PG. 15/20
GRAPHIC ELEMENTS
USAGE EXAMPLES
PG 16/20
PG. 17/20
USAGE EXAMPLES
USAGE EXAMPLES
PG. 18/20
PG. 19/20
USAGE EXAMPLES
THANK YOU
PG. 20/20
THE END