PICKS OF THE WEEK

NPD AND MEDIA

NUTTY NEW LAUNCHES FROM CADBURY

MONDELEZ IS HELPING RETAILERS CASH IN ON CONSUMER INTEREST IN THEHEALTHIER SNACKING BARS CATEGORY WITH THE LAUNCH FO A NEW BRAND.

Mondelez is helping you expand your ‘Healthier Bars’ range with the launch of a brand-new fruit and nut snack brand, Cadbury Nuttier!

Three new flavours are available now in these 40g single bars with wholesome, tasty ingredients: Peanut & Almond, Cranberry, Peanut & Almond and Coconut & Almond

With a hit of indulgence from the nation’s favourite chocolate, Cadbury Nuttier is one of the first products within the ‘Healthier Bars’ segment to include milk chocolate – making it a great option for retailers.

Range these tasty new bars from Cadbury in your designated ‘Healthier Bars’ segment or alongside existing single biscuit bars. RSP: £1.19

SNAPPY SHOPPER UNVEILS SECOND NATIONAL TV CAMPAIGN

HOME DELIVERY PLATFORM SNAPPY SHOPPER WILL BE BACK ON TV WITH ITSSECOND NATIONAL CAMPAIGN.

Snappy Shopper, the home delivery app and web platform targeted at the local convenience sector, is going back on TV, radio and digital channels in its second national advertising campaign.

Running for three weeks from 25 January to 14 February 2021, the campaign will be on TV in Scotland and Wales, on radio in other areas of the UK, and across an array of digital and social media channels in order to drive consumers to the delivery service of the 650 stores currently affiliated to the platform. The six-figure investment aims to generate nearly 60m impressions in total.

Philippe Rondepierre, Snappy Shopper Marketing Director, said: “We have made significant gains in awareness, and growth in the number of new users has accelerated significantly since our first campaign last autumn. This time, our traditional media and digital activity will run concurrently, to make the most of the growth in On-demand Convenience. It will cover all existing delivery areas in Scotland, England, Wales and Northern Ireland.

Stores using the app are supporting the campaign with free delivery coupons. “The key objective of this campaign is to generate increased awareness of Snappy Shopper and encourage potential users to make their first purchase,” added Rondepierre.

DOUBLE DOUGH

Unilever has expanded the Ben & Jerry’s Cookie Dough ice cream range with Twists, featuring a seam of dough. Two styles are available - vanilla-based Rain-Dough and chocolatey Dough-ble Chocolate, in 465ml tubs. RSP: £5.49

DISCO FEVER

KP Snacks has introduced a £1 price-marked pack for its Discos crisps, available on 70g bags of Salt & Vinegar, which is the brand’s most popular flavour. KP says that £1 bags are growing ahead of the market at more than 14% per year.

NEW PEAKS

Nairn’s is introducing new pack designs across its range of products, inspired by the Scottish landscape and Munro mountains. The new look starts with Nairn’s flagship oatcakes range, with other lines following over the coming months.

BAR BELLE

Everyday protein bar brand Premier Protein has announced that professional dancer, TV judge and fitness fan Oti Mabuse, will be the face of a new Instagram campaign to drive awareness of the product throughout February.

LUCKY BREK

Ready Brek is offering consumers the chance to have their central heating bills paid for a year in an on-pack competition. The promotion coincides with TV advertising and in-store support running throughout February and March.

CHIPPING IN

Walkers is offering Bestway customers and Bargain Booze retailers the chance to win nearly £9,000 off their utility bills in a campaign running until 25 March. Each purchase of a case from over 40 qualifying products will register an entry to the prize draw.