MATCH DAY MUST-HAVES

SYMBOL SPECIAL - NISA RETAIL

NISA HELPS RETAILERS CASH IN ON THE RETURN OF FOOTBALL

WITH THE PREMIER LEAGUE SEASON RESUMING LAST WEEK NISA IS HELPING RETAILERS GROW THEIR SALES AND FOOTFALL WITH A RANGE OF ACTIVITIES CENTRED AROUND THE RETURN OF THE BEAUTIFUL GAME.

To the relief of many, the football season finally started again last week and Nisa is helping ensure its partners are all set to give their shoppers just what they need to celebrate the return of the beautiful game.

After a three-month absence due to the pandemic, the Premier League returned on television last week and Nisa has made some great deals available to retailers to support them in helping shoppers make the most of the occasion.

On the day the season resumed, Nisa launched the Co-op and Nisa Big Deal event featuring the market leading promotion comprising two Co-op own brand pizzas and a four-pack of Budweiser or Coca-Cola for just £5.

And for those looking for other snacks there’s also a wide selection of other great offers to be had including soft drinks, beers, sweet and savoury share bags.

The Big Deal promotion is expected to be popular with shoppers who are looking for bargains as they continue to make more frequent trips to their local shop.

Head of Marketing at Nisa Philippe Rondepierre said: “Beer and pizza have a high appeal to shoppers and meet many customer missions, including informal get-togethers and at-home informal eating.

“As lockdown measures are eased, this deal is perfect for consumers who want to a catch up with friends and share some simple food and drink together while they observe the social distancing rules we continue to live by.”

Barry Patel, Luton-based Nisa partner, said: “People really appreciate us in the bad times. Now we want to keep them coming back. We had to stop promotions at the height of the crisis because our priority was making sure we were well stocked and had good availability.

“Now, we’re bringing back things like the promotion of Budweiser and pizza. This allows us to showcase to shoppers the strength of a convenience store and allows us to go beyond expectations in terms of variety of range and competitive pricing.”