PICKS OF THE WEEK

LOUD AND CLEAR

Clearly Drinks has unveiled a new primetime TV ad to re-launch Perfectly Clear, its flavoured water brand. It will run from 1 June during programmes including ITV’s Good Morning Britain and Peppa Pig, Fireman Sam and Ben & Holly on Sky.

COCA-COLA TIC TACS

Ferrero is launching Tic Tac Coca-Cola. Available in ‘the next few months’ in more than 70 countries, it combines the “refreshment of Coca-Cola with the instantly recognisable shape and format of Tic Tac“. RSPs: 62p (18g); £1.41 (49g); £2.70 (98g)

SUPER GOOD SALAD

In a first for the family-run business, wBaxters has launched a range of Super Good Salad Dressings in three varieties: Ginger, Miso and Carrot; Gochujang Beetroot and Mango; and Coconut and Kombucha. RSP: £2

USE YOUR LOAF

Snacking giant pladis is expanding its McVitie’s Cake range with two new largerformat loaf cakes: Zingy Lemon (238g) and Sticky Toffee (200g) in PMP formats, aimed at lockdown consumers. RSP: £1

RECYCLING PROGRESS

Pasta maker Barilla has announced the roll-out of new, 100% recyclable packaging across the brand’s best-selling products, including Penne, Fusilli, Spaghetti, Lasagne, Linguine, Tortiglioni and Mezze Penne Tricolore. RSP: £1.29

MARYLAND PMPs

Burton’s Biscuit Company has unveiled new larger PMP Maryland Cookies packs, exclusive to convenience. Available from mid-June, the £1 200g PMP ranges replace the 99p 136g PMP range. RSP: £1

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