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PICKS OF THE WEEK
NEW JUUL
Juul Labs has added a new Rich Tobacco flavour to its JUULpods 4-pack range. The new variant replicates the taste profile of Virginia tobacco, found in 93% of UK cigarettes. It is available in 18mg/ml nicotine strength. RSP: £10.99
QUORN ON TV
Quorn is embarking on a summer campaign including national TV and the return of Quorn’s Swedish Style Meatballs, available this week. The relaunch will be followed by a six-week TV campaign for Quorn Crispy Nuggets, as part of a £5m investment for 2020.
LIFEBUOY’S BACK
Lifebuoy, the world’s number one hygiene soap brand, is back in the UK this month with a new range and a £12m supporting campaign. The lines include hand sanitising feels, sprays, hand wash, soap, hand cream and wipes. RSPs: £1 to £5.50
FREDDO EXPANDS
Cadbury Dairy Milk Freddo Treasures are now available in two new variants: a Space series and a White variant, with only 76 calories per pack. The new lines include themed pack designs. New POS is available. RSP: 65p promo price (normally 90p)
ECHO SELTZERS
Echo Falls has unveiled its first ever Rosé Seltzers. The 250ml (4.5%) cans contain only 69kcal and are available in Blueberry & Hibiscus, Strawberry & Pink Pepper and Raspberry, Lychee & Rose flavours. RSP: £2
CRUSHBALL CIGARILLO
Imperial Tobacco launched a new JPS Players Crushball variant to help retailers cater for consumers seeking out new solutions in the wake of the Menthol Ban. The product features a menthol crushball in the filter and comes in packs of 10.
