2 minute read
Retail Randoms
by 55 North
MIND THE GAP
Stress, it has been said, is the gap between expectation and reality.
It follows therefore that the person tasked with rustling up a sample batch of Asda Sloth Biscuits for the supermarket’s corporate website must have been stressed right out of their box making them.
Available in Asda’s home baking aisle, “these super cute cookies are perfect for family baking in the kitchen, or simply for an adorable treat”.
Adorable is not the word The Week In Retail would use to describe the hapless baker’s attempts. Stoned-looking, perhaps. Creepy, definitely.
Asda clearly has a bit of thing for anthropomorphism at the moment, so it’s a shame it’s not very good at it. The biscuits follow a a so-called Easter Bunny Pizza, which appears to have been designed by someone with, shall we say, more than a passing interest in abstract expressionism.
CRUNCH TIME
The Board of Kellogg’s must be pretty stressed out too, what with the company’s laughable lawyering-up over the UK Government’s forthcoming HFSS legislation.
The Week In Retail almost spat out its Crunchy Nut when it heard the breakfast cereal giant had launched a legal challenge against new rules that will stop some of its products being prominently displayed in stores.
Kellogg’s says the legislation doesn’t take into account the nutritional value of the milk that most people pour on their cereal.
Its logic is that added milk reduces the proportion of salt and sugar in an overall serving, compared to the dry product.
The Week In Retail’s logic is that a 50g bowl of Frosties contains 18.5g of sugar. That’s more than four teaspoons. Pour some milk on it and it still contains 18.5g of sugar. Plus any sugar that’s in the milk.
Does anyone consider a doner kebab healthy because it comes with a sweaty bag of salad?
Sorry to have to pee in your cornflakes Kellogg’s, but maybe you should call off the lawyers and think of a plan B?
Making the products in question healthier would be a start.
