Nisa Store Opening

Everything you could ask for and much more

Nisa Earlswood, previously a Co-op store before it was bought in October, has undergone an 850sq ft extension.

Retailer Bal Singh Aulakh has opened a new Nisa Local near Solihull, in the West Midlands. Nisa Earlswood, which is on the main road from Shirley to Solihull, was previously a 750sq ft Co-op store before it was bought by Singh in October.

Singh, who operates two more Nisa stores nearby alongside sons Manny and Aaron, carried out a full refurbishment of the premises which included an 850sq ft extension to create a 1,600sq ft space, which now incorporates a full convenience offer.

The complete refit, carried out by Activ Projects, has allowed for a much-enhanced selling area in store including a large beers, wines, spirits (BWS) section that is a key footfall driver for the store alongside a large choice of Co-op own brand.

Singh said: “BWS is probably our biggest strength, and we have a phenomenal range, the kind that you’d expect to find in a large supermarket not a convenience store.

“And with our complete fruit and veg range and selection of fresh meat, which is both Co-op and locally sourced, we’ve got everything you could ask for and much more than our customers could get in the old shop.”

The store also hosts a Post Office counter, as well as services including Costa Coffee, Tango Ice Blast, and a Rustlers hot food option along with paninis, wraps and breakfast rolls all available to ‘heat and go’.

The first week of trading in February saw sales almost double compared to what was being taken prior to the takeover and, with steady growth since, Singh believes there is more to achieve.

“We didn’t do any marketing to advertise the new store, we just stocked it up, opened the doors and let the shoppers come in,” he said.