2 minute read
Bike Bosnia
by 55 North
MEDAHUMAN backs Bike Bosnia 2022
The event, which starts next week, will see more than 20 execs from wholesale and convenience retail cycle 300km from Croatia to Bosnia & Herzegovina.
Functional drinks manufacturer MEDAHUMAN has become a sponsor of Bike Bosnia 2022, the upcoming wholesale and convenience retail charity bike ride, which is aiming to raise almost £100,000 for the landmine clearance charity MAG (Mines Advisory Group).
The event, which starts next week, will see more than 20 execs from wholesale and convenience retail cycle from Dubrovnik (Croatia) to Sarajevo (Bosnia & Herzegovina) over mountainous terrain in hot conditions.
Adam Feldheim, Managing Director and founder of MEDAHUMAN, said: “I am delighted that MEDAHUMAN is sponsoring the ‘Bikes against Bombs’ charity bike ride this year. I am pleased that the cyclists will be able to drink our product throughout this arduous journey to help ensure that their bodies cope with the massive challenge.”
The charity bike ride was founded in 2014 by Tom Fender, Development Director at TWC, and Neil Turton, who holds Non-Executive Director roles with Ty Nant water and Alliance Stores. Since then, there have been six overseas industry bike rides which have raised more than £730,000 for MAG.
Fender said: “Every day, 19 people are killed or injured by landmines and unexploded bombs. At least half of civilian casualties are children. The more people who become aware of the extent of the problem the more that can be done to rectify the situation.”
Sarah Tavener, Head of Philanthropy at MAG, added: “By taking on the challenge of cy cling the 300 hilly kilometres from Dubrovnik to Sarajevo those taking part and raising funds for MAG are making it possible for our expert teams to clear even more landmines and unexploded bombs and help conflict-affected communities to live free from fear.”
Tavener added that the conflict in Ukraine has also highlighted the issue of landmine clearance in Europe – already 300,000sq km of land in Ukraine has been contaminated with landmines and that figure is expected to increase significantly.
