Nisa: Store Reopenings

Flagship East London Nisa store gets refit

The store has already seen like-for-like growth since the reopening.

Nisa Local Virginia Quays has re-launched as a Nisa Extra, following an extensive refurbishment that has seen a renewed focus on customer service, energy efficiency and an improved fresh offer for shoppers.

In the first major refit since 2014, the store re-oriented the aisles to alter the flow of the shop and offer store staff a better view for security purposes.

What’s more, the rear of the store has been opened up creating more space for additional chillers and the foodto-go preparation area moved next to the existing Subway counter. This has enabled the introduction of an array of new ranges including Cooks frozen foods and authentic Asian brands, Nisa said.

A new counter has also been installed to include three Nisa Epositive till positions, along with more self-service check-outs to reduce queuing times at peak trading hours.

In addition, the existing vinyl flooring has been stripped back and regenerated, all the lighting replaced, and every existing dairy cabinet and freezer also replaced, along with new ones added.

“Since the store moved to Nisa in 2014, we’ve made many changes across the store but not done anything major and so it was time for us to invest and bring it up to date with a full overhaul of the entire store,” Executive Manager Sivakumar Pandian said.

For the exceptionally busy store, popular with commuters travelling in and out of the city via a neighbouring train line, a key investment was in the installation of more self-service tills.

“Previously we had four manned check-outs and two self-service checkouts and when we were busy, customers would be queuing down every aisle,” Pandian added.

The latest energy-efficient chillers and new lighting are also expected to help reduce energy bills.