2 minute read
Bestway Wholesale
by 55 North
Wholesaler opens second dual-branded store
Merseyside outlet underwent a £100,0000 refit to incorporate Bestway’s ‘store within a store’ concept.
Bestway Wholesale has opened its second dual-branded Costcutter and Bargain Booze store, in Whiston, Prescot.
The Bargain Booze brand gives the Merseyside-based Costcutter store a compelling off-licence offer to complement its grocery proposition.
The store, which has had a refit investment of £100,000 to incorporate the ‘store within a store’ concept, is expected to attract new customers and add value and encourage different shopping missions throughout the day.
The refit also includes a vastly improved chilled and grocery range, encompassing a wide range of Co-op own label products, together with a new and extensive food-to-go section.
Open for business: Merseyside Costcutter and Bargain Booze
Local Mayor Councillor Marianne Burke-Thompson attended the opening to cut the ribbon, declare the store officially open, and join in the celebrations. The store gave away goody bags for customers and ran a raffle throughout the week giving customers the opportunity to win some great prizes. The winners of the raffle were announced at the opening.
Store manager, Tracy McConnell, said: “It’s taken a huge amount of hard work to get to where we are and it was wonderful to celebrate the opening on Saturday with all of our loyal customers who are clearly enormously excited by the new offer, and hopefully we will be attracting some new customers too.”
Jamie Davison, Head of New Business and Store Development at Bestway Retail, added: “This store is our second pioneering concept store for Costcutter and Bargain Booze, which is an exciting milestone for us as a business. The concept aims to meet the needs of our customers so they are able to buy everything they need across a full day.
“We have further plans for developing more hybrid concept stores which we will announce going forward.”
