2 minute read
Bestway Wholesale
by 55 North
Bestway welcomes retailers to Drinks at Home conference
The event was attended by more than 350 retailers and 100 key supplier partners and Bestway Retail stakeholders.
More than 350 Bargain Booze, Select Convenience, Costcutter, and Best-one retailers attended Bestway Wholesale’s 6th Annual Drinks at Home Live Exhibition in Liverpool.
The event was also attended by more than 100 key supplier partners and many key Bestway Retail stakeholders.
Dawood Pervez, Managing Director at Bestway Wholesale, said: “We were delighted to welcome all of our retailers to, what we believe, was the best Drinks at Home tradeshow yet. Our suppliers certainly pulled out all the stops with show-stopping stands and great content for our retailers.
“A key highlight of the day was showcasing our innovative ‘store within a store’ concept. These dual-branded Bargain Booze within a Costcutter stores have been launched at Meopham and Whiston and seen strong outcomes…. This is an exciting milestone for us as a business – and there is more to come.”
Retail Director at Bestway Retail Mike Hollis and Head of Bargain Booze & Coop Franchise at Bestway Retail Duncan Jelfs highlighted how franchisees and retailers can successfully drive sales and margin in their stores. There were also presentations from suppliers including Pernod Richard on a Summer Cocktail Masterclass, and SHS Drinks on WKD.
In addition, 100 key supplier partners had stands where they shared best practice, gave retailers an update on new product developments and an opportunity to sample their products, as well as offering retailers exclusive show deals. In addition, there were seven premier stands from Diageo, AU, Halewood, Molson Coors, Coke, NZO, and Phoenix Rentals.
There was also a Booze Bar where the Bestway Retail marketing team showcased its summer advert and offered retailers digital advice and guidance.
Hollis said: “The Drinks at Home event is the perfect opportunity for our retailers to engage with suppliers and Bestway stakeholders. This year is particularly special as it’s the first time that our Costcutter retailers have been able to join us.”
