Parfetts

Parfetts champions best of the industry

The wholesaler’s week-long Parfest 2022 was built around deals on more than 600 lines, which gave customers a chance to increase margins.

Wholesaler Parfetts has offered a week of deals, free festival food, music, and supplier activations at its seven depots across the UK.

Parfest 2022, “a week to champion the best of cash and carry and convenience wrapped,” delivered a record week of sales of more than £14m.

The week-long event, which took place at depots in Aintree, Anfield, Halifax, Middlesbrough, Sheffield, Somercoates, and Stockport, was built around deals on more than 600 lines that gave customers a chance to increase their margins. The event welcomed customers with free food ranging from sandwiches and hot drinks to a full festival food offering of burgers, pizza, and fish & chips.

Staff and customers enjoyed grassed festival areas with deckchairs and parasols, while a DJ kept people entertained.

Supplier partners also got involved with an opportunity to engage with retailers in the places they shop, to activate key lines, new NPD, and samples.

Employee-owned Parfetts ensured that its team were at the heart of the event – enjoying games, giveaways, competitions, and free festival food alongside customers.

Guy Swindell, joint managing director of Parfetts, said: “We set out to create an annual event that brings our trade show to our customers. It allowed suppliers to meet over 10,000 of our customers, who enjoyed exclusive offers, free food and live entertainment.

“ It also gives us the opportunity to showcase the best in cash and carry and underline the essential role that wholesale depots play in the sector. And have a bit of fun while we do it.”

Platinum partners for Parfest included Budweiser, Coca-Cola, Heineken, Hell, Kelloggs, Pepsico, Suntory, and Zenergy.