2 minute read
Nisa Refit
by 55 North
Re-fitted Nisa store enjoys sales growth since March
The new-look shop has more than doubled basket spend.
A refurbished Nisa Local store in Bedminster has seen sales double since its re-launch in March this year. The 1,800sq ft shop underwent a full refit, with every fixture and fitting removed and replaced, after the owners – three brothers – decided to give it the “wow factor”.
The store has been in the family for 12 years, but until recently was left “to run itself ” while the owners focused on other things.
“We looked at all the symbol groups and when we visited a Nisa store, it was the only one that provided the fresh range we wanted,” co-owner Nik Patel said.
The family decided to create their “dream store” with the aim of a community-focused store that met all the demands of local shoppers and removed the need to go to a large supermarket.
“We have really changed our mindset,” said Nik. “We’re backed with the Co-op brand which we are seeing have a real impact as it is a brand that customers know and trust. And people are coming in and are filling up their shopping baskets with us now.”
Basket spend has more than doubled, with meal solutions and the fresh range selling well. Fresh Co-op pizzas are proving particularly popular.
“I didn’t use to think that shoppers would want to buy lots of fresh food from a convenience store but now I have realised that if you make the store look and feel good, and the products are there, shoppers will buy them,” added Nik.