Go Local Extra

York gets its first Go Local Extra store

Abhishek Sidhpura’s Beckfield Lane store has undergone renovations and improvements since changing symbol group.

York retailer Abhishek Sidhpura has extended his relationship with Parfetts and become part of the Go Local Extra network. The 1,350sq ft Beckfield Lane store is the city’s first Go Local fascia store. Abhishek, who has operated the store since he acquired the premises in 2017, also has another store in Ripon, which he has operated since 2019.

The store, which employs a team of 10 people, has undergone significant store improvements as part of its move to Go Local Extra. This includes Go Local Extra branding, a new front counter unit, and an improved store layout with increased shelving space for greater stock variety.

Abhishek said: “With the combination of a fresh new look and a range of relevant new offers and promotions, we are serving the local community by giving them a competitive convenience store that ticks all the boxes.”

New range additions to the store include an enhanced food-to-go offer, featuring Tango Ice Blast and hot beverages.

Abhishek added: “The entire Parfetts team have been very positive, and getting hold of competitively priced stock has not been an issue. The support is also first class with a team who are always on hand to help us operate more efficiently.

“What I like is the feeling that, as retailers, we’re more than just a number – there’s a genuine family feel to the whole setup, which is great and perfectly suited to me as a businessman and the future development of the store.

“It’s great to be able to rely on this level of professional support and guidance without any interference in the day-to-day running.”