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OUT THE BOX
NOW THAT’S A GOOD IDEA…COSTCUTTER APP
COSTCUTTER TRIALS LOYALTY APP
COSTCUTTER HAS ANNOUNCED THE TRIAL OF A NEW YOYO-POWERED CUSTOMERPROMOTIONS, PAYMENT AND LOYALTY APP.
WHAT’S THE BIG IDEA?
A new app from Costcutter.
WHAT DOES IT DO?
It will let users make instant payments, access exclusive promotions and collect and redeem loyalty points in their chosen Costcutter store.
HOW LONG IS THE TRIAL RUNNING?
Three months.
WHERE IS IT BEING TESTED?
In Costcutter’s 23 company-owned stores.
DID THEY CREATE IT THEMSELVES?
No, they’re working with retail app partner Yoyo, a free app, which is available across all mobile platforms and gives shoppers access to a range of personalised offers, recipe ideas and competitions, as well as a quick and easy to use store locator to allow shoppers to find their nearest Costcutter store.
WHAT ARE THE BENEFITS TO COSTCUTTER RETAILERS?
As well as the obvious ones – loyalty, speed of transaction and so on – the app provides Costcutter with realtime transaction data which will offer much more detailed insight of shopper behaviours. That data will then be used to help Costcutter adapt campaigns to meet the specific needs of shoppers at a local store level and will allow for much greater personalisation of content.
WHAT IS COSTCUTTER SAYING?
Sean Russell Director of Marketing at Costcutter, said: “We’re continuing to develop our local, mobile and social marketing, and we are thrilled to be launching the trial of our first ever customer app, created by Yoyo. This will not only support loyal shoppers but also give them an enhanced experience instore.
“We are always looking at new ways to reach and engage Costcutter shoppers and this new trial in our company owned stores will be a great way to help us demonstrate how we can build shopper penetration and increase basket spend. It will also help us build deeper and longer lasting relationships with shoppers, converting many of new ‘lifeline’ shoppers who may have trialled their local store during lockdown, into lifelong loyal customers.”
WHAT IS YOYO SAYING?
JP Klopper, MD at Yoyo, commented: “Today’s shopper is demanding a more rewarding, more personalised and more convenient shopping experience. We are excited to be working with a market leading company that recognises this.
“Through the app we believe that Costcutter will be able to accelerate building stronger and more mutually beneficial relationships directly, with new and existing shoppers alike. We are excited to launch the trial with them and to partner on further developments in the coming months, following the results of the trial.”
