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RETAIL CRIME CAMPAIGN
RETAIL CRIME: SGF
SGF TARGETS RETAIL CRIME WITH NEW CAMPAIGN
THE SCOTTISH GROCERS’ FEDERATION IS HELPING THE LOCAL RETAILING INDUSTRY IN SCOTLANDGEAR UP FOR THE IMPLEMENTATION OF THE NEW PROTECTION OF WORKERS ACT WITH A NEWCAMPAIGN AGAINST RETAIL CRIME.
With Daniel Johnson MSP’s Protection of Workers Act having now cleared all hurdles before it passes into law later this year, the battle against retail crime is set to enter a new era.
For the first time, a new offence will be created to specifically deal with instore crime. For the Act to be effective, however, it is crucial that retailers report retail crime every time it occurs in and around their stores.
Late last year, the Scottish Government approached Scottish Grocers’ Federation (SGF) about implementing and delivering a retail crime campaign to help prepare for the new legislation, and to ensure its effectiveness.
One of the major concerns around retail crime is the fact that there is serious under-reporting of incidents. The cost and inconvenience of reporting may have become a deterrent as are concerns about how seriously the authorities take retail crime.
To tackle this challenge, a new SGF campaign has been created to encourage retailers to report all retail crimes. The key campaign message is DON’T PUT UP WITH IT and the call to action is REPORT RETAIL CRIME. The key asset is the campaign video shown here, which will be supported by a social media campaign. The campaign is fully endorsed and supported by Police Scotland.
As part of the campaign, the Minister for Community Safety, Ash Denham MSP, met with a group of local retailers to discuss their experiences. The government has committed to facilitating discussions between the senior leadership team at Police Scotland and SGF to look at reporting, response times and flow of information after incidents have been reported.
Please watch the video – and report every crime.
