OUT THE BOX

NOW THAT’S A GOOD IDEA…LION LITTLE WORLD APP

CRAFT BEER ON TAP

LION LITTLE WORLD HAS LAUNCHED THE UK’S FIRST SUPPLY CHAIN CRAFT BEER APP, LETTINGRETAILERS ORDER INTERESTING BEER WITH A CLICK OR A TAP.

WHAT’S THE BIG IDEA?

A supply chain craft beer app.

A WHAT?

An app that lets retailers order craft beer via an online platform and app, quickly and easily. It also features a full craft beer education platform for retailers to let them get up to speed with the latest trends and learn more about a complex category.

WHO’S DOING IT?

Lion Little World, the UK arm of Lion Australia. The company offers a portfolio of craft beer brands including London’s Bermondsey-based Fourpure and Huddersfield-based Magic Rock, as well as Australia’s Little Creatures and US brand New Belgium Brewing.

WHY?

Essentially, they’re aiming to make craft beer easy to understand and order. The company works with, and focuses on, smaller independent businesses including convenience stores, cafés, bars and wholesale.

WHICH BEERS ARE AVAILABLE?

Initially, it’s Little Lion’s own portfolio of over 30 beers but the company is actively seeking more brewer partners to expand the offer.

COULD IT WORK?

It works in Australia. The company’s Australian equivalent – Malt Shovel – has over 1,000 trade customers using the app and site to make weekly orders.

WHAT IS LION LITTLE WORLD SAYING?

Adrian Mooney, Marketing Director, says: “Through customer feedback, we know that craft beer tends to be a particularly complex part of retailers’ beer offering and one that they often don’t have the time to learn about. Lockdown has given us the chance to think about what retailers need from us in such a fast-growing area of the trade. We’ve designed Lion Little World to allow customers to buy, sell and take advantage of educational content to demystify the sometimes mind-boggling world of craft.

“The app and website also offer educational content on the craft industry with training modules, creating an environment to best serve and deliver the experience. The platform’s AI also provides valuable insights to customers with recommendations of products that will be a good fit for their store and clientele to help them boost their profit margin.”