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Out of the Box

Out of the Box

Stickers on apples a 'fruitless waste'

Have you ever wondered why the bother putting those annoying little stickers on apples? No, neither had we. Presumably they’re for what passing as branding in the world of fresh produce, but they’re really just a harmless nuisance, aren’t they?

Not according to waste disposal experts BusinessWaste. co.uk whose PR department seems to spend a lot of time finding weird angles to hang environmental stories on. According to the company, more than 100 million of those wee stickers head to landfill every week.

They’re not all on apples of course.

Apparently only about 29 million apples are sold every week in the UK. But those little non-biodegradable, non-recyclable stickers also find their way onto everything from bananas to avocados.A ‘fruitless waste’, the PR team snappily called it. And they apparently surveyed 2,600 consumers and 94% of them said the stickers were a waste.

Drygate sticks its neck out with ginger beer for giraffes

As world firsts go, it’s a wee bit niche. Glasgow-based Drygate Brewing Co has unveiled “the first ginger beer in the world to support giraffe conservation”. We haven’t been able to verify the truth of this claim, but we’re prepared to accept that it’s probably true.

Launched in partnership with the Giraffe Conservation Foundation, Gingeraffe is a 4% ABV alcoholic ginger with 10p from the sale of every 330ml can going to the giraffes.

Announced on World Conservation Day, Drygate also released a rather odd image of a dystopian new bar decorated with giraffe skeletons which “paints a bleak future for giraffes if left unchecked”. The bar won’t open until 2050. The year hasn’t been plucked out of thin air, but is when many conservationists predict that wild giraffes will be made extinct.

Check it out here.

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