2 minute read
Out the Box
by 55 North
Charity clothing banks
Nisa has launched a new branded clothing banks initiative to help retailers raise extra funds for local good causes.
WHAT’S THE BIG IDEA?
Charity clothing banks.
HOW DOES THAT WORK?
Nisa’s Making a Difference Locally (MADL) charity has launched a new initiative to help retailers to raise additional funds for local causes, in the form of branded clothing banks. Nisa retailers can order the charity clothing banks free of charge. They are designed to help put communities’ unwanted clothes to better use, reduce their environmental impact and increase stores’ MADL funds to donate locally. The rollout follows a successful trial earlier this year.
FREE OF CHARGE?
Yes, absolutely no cost to the retailer. The initiative is being done in partnership with an organisation called Nathan’s Waste Savers and every clothing donation is either sold, reused or recycled so nothing goes to waste.
WHAT WORK IS REQUIRED FROM RETAILERS TO LOOK AFTER THEM?
None. The banks require no maintenance as they are installed, serviced and emptied regularly by Nathan’s Waste Savers free of charge. Once clothing banks have been weighed and emptied, funds raised are banked into the store’s MADL account and donated to a local good cause of the store’s choosing.
Nisa has launched a new branded clothing banks initiative to help retailers raise extra funds for local good causes.
WHO TRIALLED IT?
Nisa partner Dike & Son in Stalbridge was one of the first stores to trial a MADL clothing bank and came up with a neat idea to get the word out to customers. A competition on the store’s Facebook page offered the chance to win a £100 donation from their MADL fund to a good cause of the winner’s choice, simply by guessing what item was the first to be donated via the new clothing bank by store owner Andy Dike.
WHAT’S THE STORE SAYING ABOUT IT?
Dike & Son Director Adam Vincent said: “Engagement and feedback from customers was overwhelmingly positive and despite already having two clothing banks from other charities situated outside the store, donations over the first couple of weeks generated £42 for the store’s MADL fund.
“As a company that’s been around for over 170 years, we are all about community and sustainability. So the fact that local good causes can be supported through people helping the environment by recycling their old clothes is just win-win!
“It’s fab to see old clothes being turned into money to give to local groups and ultimately not just go to landfill.”
