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Home Delivery
by 55 North
SERVICES: ZAPP / WOLT
Zapp to open first pop-up c-store
Delivery platform becomes grocery delivery partner of London music festival.
Online convenience store Zapp has been chosen as the official convenience and grocery delivery partner of All Points East music festival, which is held over two weekends in London’s Victoria Park.
The partnership includes a number of activations, including the first pop up Zapp Convenience Store, Zapp VIP Area, and ticket giveaways. The partnership will be supported by an advertising campaign and on-site advertising.
The pop-up store will operate as an on-site click and collect service, delivering festival essentials directly to the event. Festival goers can use the Zapp app to shop on-demand from a selection of specially curated products, from sun-cream and waterproof ponchos to tampons and other pharmacy products, which will be quickly picked and packed for collection at the store.
Steve O’Hear, Zapp’s Vice-President of Strategy, said: “We are proud and excited to be partnering with one of the leading London festivals, helping to deliver the return of live music. At Zapp, we want to be there for our customers day in and day out, making sure they have everything they need to truly enjoy the moment, such as seeing their favourite artists perform live.”
Wolt poised to enter the UK?
There are signs that Wolt, the European technology company known for its delivery platform, might be about to launch in the UK after advertising for the service was spotted at a Premier League match at the weekend.
The platform, which has over 50,000 restaurant and retail partners across more than 200 cities, currently operates in Azerbaijan, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Georgia, Germany, Greece, Hungary, Israel, Japan, Kazakhstan, Latvia, Lithuania, Malta, Norway, Poland, Serbia, Slovakia, and Slovenia.
Earlier this year, Wolt closed a $530m round of financing, which took its total financing to $856m.
A spokesperson told The Week in Retail: “Things move really fast in this business. However, I haven’t heard any specific plans about us launching in the UK. What I do know, though, is that a lot of the countries, we operate in, are very keen on watching Premier League football. And I will assume that is the reason why you came across our advert.”
