Beer on Tap

SYMBOL GROUPS: NISA

Nisa retailer installs draft beer

The Leicestershire-based store’s new look bistro is driving sales.

Nisa Local Earl Shilton, Leicestershire, has installed draft beer in the bistro at the rear of the store as part of plans to create a unique experience for customers.

Store owner Sukhi Dhami said by putting everything together under one roof they are driving sales, as well as customer satisfaction.

The retailer said: “When we first launched, we designed the eating area as a coffee shop with a barista and offered cakes and light snacks.

“During Covid we closed it down and moved a hot unit into the store and served pastries and pizzas. They absolutely flew out and so we decided to expand by offering proper lunches in the bistro and it has just grown from there.”

The bistro has been re-branded and is now known as the Pig on a Fork with new signage and matching menus.

“Now we have added the draft beers it means our shoppers can really treat themselves when they come in and with it all being under one roof it is a unique set-up.

“We think it is something a little bit different to offer. We know lots of the big supermarkets do coffee shops and cafes, but how many offer a nice meal and a drink of wine or a cold beer?”