1 minute read
On Demand Grocery
by 55 North
Hop to it
Deliveroo launches 10 minute service in London
Deliveroo has launched a new rapid grocery delivery service in central London with Morrisons.
Deliveroo Hop will operate from delivery-only grocery stores offering consumers grocery in as little as 10 minutes. The service will use Deliveroo’s newly-developed grocery management technology, its logistics algorithms, and its network of more than 50,000 delivery riders across the UK.
Deliveroo says its delivery-only grocery stores will offer a better consumer experience including: greater stock accuracy, increased speed, and wider product range.Rapid grocery delivery will sit alongside Deliveroo’s existing and fast-growing on-demand grocery service, which already delivers from over 4,600 partner grocery stores across the UK.
Will Shu, Chief Executive and Founder at Deliveroo, said: “Deliveroo Hop will enhance our on-demand grocery offering for both consumers and our grocery partners. We are pleased to launch the service with Morrisons, one of our largest partners.”
Getir launches first UK television advert
On-demand grocer Getir has unveiled a new above the line campaign, which features its first TV advert.
The ‘You’ve got it’ advert, which launches in a series of peak night spots with a hero 30-second film, will reach an audience of 24 million people. The advert features three characters, who each discover they are missing a vital must-have item, which they order on Getir, whose driver arrives within minutes to save the day.
The campaign will incorporate TV, video-on-demand, outdoor, digital and audio marketing, with influencer and PR activity. The outdoor campaign will launch in London, Birmingham and Manchester with display ads on hundreds of double-decker buses.
Nic Casby, Head of Marketing at Getir UK, said: “We hope this new creative campaign grabs the attention (and smiles) of both existing and prospective customers, by showcasing our friendly service through playful messaging and catchy jingles. We’re here to celebrate and support our customers in their everyday life moments.”
