Sustainability

COCA-COLA

Coca-Cola trials refillable concept in Sweden

Pilot in Sweden enables consumers to buy or bring their own beverage containers to fill.

Coca-Cola is piloting refillable on-the-go drinks solutions in Sweden.

The pilot is taking place in Stockholm at the convenience store PBX – Reitan Convenience’s ‘living lab’ – in collaboration with Glacial beverage containers.

The trial enables consumers to buy or bring their own beverage containers to fill, choosing from more than 60 flavours from the Coca-Cola, Fanta, Sprite, FuzeTea and Smartwater brands, most of which are not available packaged.

Lisa Wahlström, Sustainability Director at Coca-Cola Europacific Partners in Sweden, said: “Our packaging accounts for a majority of our emissions. We therefore need to find innovative solutions so that consumers can continue to enjoy our drinks with the same good quality and taste, while at the same time reducing the amount of packaging.

“We see great opportunities with refillable solutions and are very happy to be able to test our new concept together with Glacial at PBX.

“With the concept, Coca-Cola in Sweden wants to strengthen the consumer behaviour of refilling beverage containers over and over again in order to reduce the packaging’s imprint and potential littering. Consumers at PBX can buy refillable beverage containers from Glacial that fit perfectly with Coca- Cola products as they keep cold for up to 12 hours.

In total, more than 60 flavours are offered from the brands Coca-Cola, Fanta, Sprite, FuzeTea and Smartwater, a majority of which are low-calorie alternatives. Of course, consumers are also offered to refill their own beverage container.”

Coca-Cola in Sweden was the first market in the world to switch to a PET portfolio produced from 100% recycled plastic and the factory in Jordbro was one of the first two within the CCEP Group to be certified as climate neutral according to the PAS 2060 standard, earlier in year.