Before You Go

RETAIL RANDOMS

Polar scare

With the COP26 Climate Change Conference in full swing, luxury aged rum brand Cabal has perhaps picked the worst time imaginable to launch its latest limited edition – rum made using Polar ice. You know, the stuff that’s melting at an alarming rate because of the aforementioned climate change.

It turns out the ice was “brought back” from Antarctica by explorer Luke Robertson, who is apparently the first Scot to complete a solo, unassisted and unsupported trek to the South Pole.

Just 50 bottles of this “unique product” have been made, and are only available through a silent auction to be held on board HQS Wellington in London on Saturday 27 November 2021.

The intrepid Mr Robertson is probably kicking himself (unless he’s still wearing crampons) that he didn’t ask a mate along to the South Pole so Cabal could get enough ice for 100 bottles.

TWIR has it on good authority that climate activist and rum afficionado Greta Thunberg won’t be hanging around in the UK after COP closes to get her bid in.

Pure joy?

If you’ve already read Picks of the Week, well done. You’ll be aware that Heinz for Baby is launching a new ad campaign to celebrate – as the brand puts it – “the joy of parenting”.

The ‘Pure Joy’ campaign apparently pays homage to the “real, chaotic joy” of parenting. Cue pictures of spotless adorable babies sitting in spotless adorable highchairs as their spotless adorable parents spoon baby food into their spotless adorable mouths.

Well, that covers the “joy”. What about the “real” and “chaotic”? Like a three-in-the-morning stint at the changing table goggling bleary-eyed at a screaming tot, as faeces ooze out the neck of its Babygro.

Commenting on the campaign’s launch, Georgina Fotopoulou, Marketing Lead at Heinz for Baby, said: “We want to show how Heinz is a brand that understands [parents’] needs and is there, by their side.”

In that case Georgina, you’d better start passing the wet wipes. And keep them coming.