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GO LOCAL EXTRA

Hull welcomes Go Local Extra store

Retailer Navpreet Kaur has extended her relationship with Parfetts and is reaping the rewards.

Hull-based convenience store has become part of the Go Local Extra network.

Retailer Navpreet Kaur, who took over the running of the 1,400sq ft community store in 2018, has extended her relationship with Parfetts Go Local Extra, switching from Nisa.

Navpreet, who runs the store with her husband Gurdeep Singh, has undertaken significant store improvements. These include introducing the Go Local Extra branding, new chiller units and increased shelving space, significantly adding to the variety of own-brand sale stock. As a result, the couple has tripled sales at the store since April of this year.

Navpreet said: “Parfetts represents great value for money which is what my customers are looking for. This, combined with great promotions and strong team support, were the main reasons for partnering with Parfetts and Go Local.”

Steve Moore, Head of Retail at Parfetts, said: “We’ve been working closely with Navpreet to ensure her store is well equipped to meet the needs of her customers. She has embraced the promotions we offer with real enthusiasm, and this has translated into strong sales and the availability of own brand Go Local produce on the shelf means customers are getting value as well as choice.

“The new look Go Local Extra store looks great and has already made an impact on customers with footfall steadily increasing all the time. Navpreet is a hard-working retailer who knows what she wants to achieve, and we are fully behind her. We look forward to building on this success as she takes the store forward.”