NPD and Media

SPAR

Spar becomes first UK grocer to launch vegan own-label wine

The range will be available across more than 1,700 licensed Spar stores across England, Scotland and Wales

The vegan line comprises over 70 products, including award-winning wines, and will be available across more than 1,700 licensed Spar stores across England, Scotland and Wales.

The new range includes Spar Regional Selection Languedoc Red; Spar Regional Selection South African Reserve Chenin Blanc; Spar Vine & Bloom Rosé –part of a range of three (including a white and a red), which was the first overtly vegan wine to hit shelves and has enjoyed a 54% year-on-year growth; and the Spar Prosecco Valdobbiadene DOCG.

Spar UK Brand Manager for Own Label Beers, Wines and Spirits, Adam Georgiou, said: “We are really proud to be delivering on our promise to become the first grocer offering an own-label wine range that is suitable for vegans.

“Our vast range boasts many multi-award-winning bottles, which offer shoppers great quality and fantastic value. The new range is exciting for vegans and non-vegans alike and we are looking forward to developing more products to cater for all dietary requirements.”

Noting that “more than half a million people took part in Veganuary 2021 and 85% of those surveyed said they planned to at least half their intake of animal products after January”, Georgiou added that Spar decided to create the more inclusive range as a result of consumers’ increasing demand for vegan products, “regardless of their eating habits or lifestyles”.

“We are confident that there is now something for everyone – whether they are vegan, flexitarian or meat eaters who just love a nice glass of wine,” he said.

Spar is supporting the launch with digital campaigns at in-store and online points-of-sale, along with consumer PR including advertorials, influencer activity, media and celebrity outreach, expected to target five million people.