3 minute read
Out the Box
by 55 North
Wilko to allow pets into over two-thirds of its stores
The initiative will help attracting the ever-increasing number of pet owners into Wilko stores.
WHAT’S THE BIG IDEA?
Home and garden retailer Wilko has announced it will welcome pets in-store for the first time at 248 of its locations nationwide.The rollout follows a successful pilot at two locations, with pets allowed to browse all areas of the stores on a lead, if applicable, except for food aisles.
WHY IS THIS GROUND- BREAKING?
For a pet-loving country like the UK, it is surprising that retailers allowing pets in-store has taken so long. In Germany and other European countries, pets are allowed in every store, including supermarkets and restaurants.
In the UK there has been a large increase in pet ownership during the pandemic, as people have spent more time at home and found the idea of an animal companion appealing. In March the Pet Food Manufacturers’ Association said a total of 3.2 million households in the UK had acquired a pet since the start of the pandemic.
Wilko also has the added advantage of stocking pet supplies, including pet food, treats, bedding, toys, cleaning products, pet essentials and even presents, such as costumes and accessories during key seasonal celebrations such as Christmas.
WHY NOT EVERY WILKO STORE?
The participating stores are primarily those with their own on-street entrance and exit rather than those that are, for example, located in shopping centres, which may not allow any animal guests, or where the entrance isn’t pet friendly.
Signage at store entrances will make it clear if pets are welcome, although customers can also check with staff members, if they are at all unsure.
HOW DID PEOPLE REACT TO THE NEWS?
Err, not all of them in a great way. In certain corners of social media, the announcement led to threats of boycotts, citing the danger of anaphylaxis reaction due to pet allergies, as well as the fact that some people are afraid of dogs, or even afraid of stepping on dogs (to be fair though, even dog owners sympathise with this one).
“I have already had a [sic] incident in one of your stores with a pet dog trying to attack my assistance dog!” a disgruntled customer said on Facebook. “And that was before you did this stupid rule [sic].”
Others, though, were elated. “Well done Wilko this is fantastic,” Missing Pets GB chirped on Twitter. “This will help keep our dogs safe, giving alternative to owners leaving them outside.”
WILL I HAVE TO INTRODUCE THIS INTO MY OWN STORE?
No, you won’t. In England, Scotland and Wales the Equality Act means guide dog and other assistance dog owners have the right to enter most services, premises and vehicles with their dog, according to Guide Dogs.
For all other pets, there is no new regulation – this is just Wilko’s preference.
