SLR Products of the Year 2021

Retailers’ favourite new products of 2021 revealed

SLR’s Products of the Year Awards celebrate the very best of game-changing NPD

As experienced retailers know by now, the survival, success and growth of the local retailing industry depends on all elements of the supply chain working in harmony. If retailers themselves are the heart and soul of the sector, then new products must surely be the lifeblood.Innovative new launches deliver a steady stream of great opportunities to grow footfall, sales and profits.

SLR’s Products of the Year awards 2021 celebrate the very best of these game-changing new products – the bright sparks that have helped to ignite growth in what was another challenging but successful year.

Crucially, the winners have been crowned by those who matter the most, local retailers themselves, with store owners’ thoughts, opinions and accounts having helped to shape every stage of the judging process.

So sit back, relax and bask inthe glow of 2021’s most-prized newproducts, the tipples, treats andsweets that provided a welcomeshot in the industry’s arm, settingit up for a healthier start to the year ahead. Meet the winners p32.

Meet the winners

BEER CIDER AND LOW NO ALCOHOL BEER

Winner: Guinness 0%

BISCUITS AND CAKES

Winner: Jaffa Jonuts

Highly Commended: McVitie’sDessert Inspired range:Chocolate Digestives/ChocolateHobnobs

BREAD AND HOMEBAKING

Winner: Kingsmill 50/50Multiseed/Kingsmill 50/50 NoBits Multiseed

CANDY

Winner: Tic Tac Coca-Cola

Highly Commended: HariboSour Sparks/Haribo Starbeams(vegetarian)

CHOCOLATE CONFECTIONERY

Winner: Cadbury Caramilk

Highly Commended: FerreroRocher Bars, White, Milk andDark Chocolate 90g

CRISPS AND SNACKS

Winner: McCoy’s Fire Pit range(including Flame Roasted Peri Peri, Flame Smoked Chorizo andFlame Scorched BBQ Ribs

Highly Commbended: Quavers –Prawn Cocktail/Salt & Vinegar

FOOD TO GO

Winner: Quaker Porridge to Go(PMP)

Highly Commended: RustlersCook in Box Range (TheSupreme Cheese Melt Burgerand Sausage Muffin)

FREE FROM

Winner: Rustlers MeatlessMaverick

Highly Commended: Flora PlantButter Spreadable

GUM

Winner: Extra Refreshers NewBottle Format and Tropicalflavour

HARD SELTZERS

Winner: 19 Crimes Seltzer LimeBitters

ICE CREAM

Winner: Ben & Jerry’s CookieDough Twists Ice Cream –Raindough/Dough-ble chocolate

PROTEIN

Winner: Grenade GingerbreadCarb Killa

Highly Commended: SnickersHi Protein White ChocolateSnickers Hi Protein WhiteChocolate Caramel and Peanut

PERSONAL CARE

Winner: Lifebuoy MultisurfaceRange

Highly Commended: KleenexProtective Care range includingHygiene Mask and AntibacterialWipes

HEALTHY SNACKS/ BREAKFAST BARS

Winner: Graze Oats Boost –Cherry Bakewell/Chocolate Cookie

PET FOOD

Winner: Cesar Natural Goodness Cans

RTDS

Winner: Rekorderling PinkLemon Cider

Highly Commended: Beefeaternew RTDs London Dry, BloodOrange, Pink Strawberry

TOBACCO

Winner: Sterling Dual CapsuleLeaf Wrapped 20s

Highly Commended: JPSPlayers Easy Rolling Tobacco

SMOKING ACCESSORIES

JOINT WINNER: Swan FlavourFusion cards Fresh BurstJOINT WINNER: Swan FlavourFusion Cards Menthol

Highly Commended: Gold LeafCarnival Edition Papers

VAPING

Winner: Relx Infinity Deep BlueDevice

SOFT DRINKS

Winner: Rubicon Raw –Raspberry & Blueberry,Orange & Mango, Cherry&Pomegranate

SPIRITS AND NO OR LOW ALCOHOL SPIRITS

Winner: Dead Man’s Fingers

Banana RumHighly Commended: SmirnoffRaspberry Crush

ENERGY

Winner: Irn Bru Energy Big Can(500ml)

Highly Commended: LucozadeZero Tropical

SQUASH

Winner: Capri-Sun MultivitaminSquash – Orange, Apple &Blackcurrant

Highly Commended: RobinsonsDouble Strength Blackcurrant

WINE

Winner: 19 Crimes RevolutionaryRosé

OWN LABEL WINE

Winner: Spar Seashell BaySauvignon Blanc

SUSTAINABLE

Winner: Absolute Vodka (LimitedEdition Sustainable Glass Bottle)

Highly Commended: BrewDogPlanet Pale

CHILLED

Winner: Müller Corner CreationsDiana Asher Smith

GROCERY

Winner: Old El Paso TortillaPockets Smoky BBQ

How were the winners crowned?

The winners were decided exclusively by retailer vote. When there was only a small margin between the winner and the runner up, we have awarded Highly Commended status. All products that were launched in the 2021 calendar year and were available in the Scottish local retailing channel, were eligible for entry.

The shortlist was curated from a list of every product that was carried in the print and digital versions of SLR and The Week In Retail and scored against a range of key engagement criteria including digital views, reads and clicks and offline retailer feedback.

All winners are entitled to showcase the special Winners logo on pack and in their marketing materials while all shortlisted entrants can display the special Shortlisted logo.