+91 9650295379 anulekha.alc@gmail.com
imaginative
innovative
creative
Anulekha
Chowdhury
UX/UI Designer with a twist of creative art & a collector of various skills
a a a aaa
what type of designer am I?
Artwork @anulekha
what kind of designer am I? Learning has been a constant tangent in my life. I have been a collector of creative skills since a young age which has helped me become the designer I am today. Each skill I have picked up has taught me something in life and work. I have learned to observe human behaviour, so i can design better experiences for them. I have understood human psychology better when i was trying to figure out what would be the best tattoo for them. I have learnt precision & patience when i have worked 12 hours on a mandala artwork. I have understood the importance of practice when I decided to learn guitar. I have learnt to observe aesthetics from my surroundings & get inspired.
UX/UI Design Branding/ Visual Identity Graphics (digital & print) Illustrations
Digital art Sketching/painting Tattoos Comic art
about my experinces
My sense of user experience & user interaction is not limited to a screen. It’s inspired by people and I design for the people
Anulekha Chowdhury Delhi NCR
Senior Visual Experiencer Designer
Unikove Technologies B.A Hons (Communication Design)
Pearl Academy
Work Experience July 2017 - Present
Sr. Visual Experience Designer | Unikove Technologies Pvt. Ltd.
May 2017 - Jun 2017
Front-End Developer & Designer | NDTV Bandbaajaa.com
Feb 2017 - Sep 2017
Trainee Tattoo Artist | Tribal Ink Tattoos Delhi
Sep 2016 - Present
& rap ic Designer | reelance
UX/UI
O
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F
ct 2016 - Dec 2016
Designer ntern | Bu one H
UX/UI
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Q
Mar 2016 - Jun 2016 UX/UI I
ntern Junior Designer | Sparklin Innovations Pvt. Ltd. /
May 201 - Sep 201 5
5
& rap ic Designer ntern | Sparklin Innovations Pvt. Ltd.
UX/UI
G
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I
Education 201 - 2017 3
B
H
(C
o
mm
unication Design | Pearl Academy Noida ,
)
3
2011
8
t - .
X h
200
% (CB
8 4 CG
SE | St. Andre s Scots Sr. Sec. School
PA
)
(CB
w
SE | St. Andre s Scots Sr. Sec. School )
w
8
Bh
aratnatya Senior Diplo a m
m
83%
| Surabharati Sangeet Parishad
w
t - 6
XII h
my orks
201
.A ons
my works I have worked on a vast variety of projects in different domains. However I’ll be showcasing some of the most elaborate ones to exhibit my skillsets & design thinking process.
Artwork @anulekha
a a a aaa 01.
UX/UI (Industry Work) 01 - Cipla DAT (UX Design | UI Design)
02 - Blackberrys (B2B Dealer App UX/UI)
03 - Shantanu & Nikhil (Website UI)
04 - Berd Vay’e (Website UI)
05 - Pictastic (Branding | Graphic Design | Website UX/UI)
06 - Wealthveda (Branding | Website UX/UI)
07 - OneBoard (Branding | Web App UX/UI)
08 - Heuristic Map (Interactive Website UX/UI)
09 - Simpleey.io (Branding | B2B Product UX/UI | Backend UX/UI)
10 - LivXP (Website UX/UI)
11 - Wealthcap.io (Website UX/UI)
Project 01
Cipla DAT UX Design
UI Design
Cipla Limited is an Indian multinational pharmaceutical and biotechnology company, headquartered in Mumbai, India. It’s Deficiency Anticipation Tool is a critical platform for FDA approval.
Deficiency Anticipation Tool
Project 02
Blackberrys Dealer App (UX/UI)
Backend Management UX/UI
The dealer app for Blackberrys brand; was built to facilitate the ordering & tracking process for dealers. The app provides the dealer with a suggestive buying plan (built on Artificial Intelligence) on the onset of a season. The complete app is supported by a web system that manages & track the buying & selling trends of dealers.
B2B Dealer App for Tablet (AI)
Project 03
Shantanu & Nikhil Website UI
Shantanu and Nikhil is a fashion label by brothers Shantanu Mehra and
Nikhil Mehra. They started in the year 2000 and are based in Delhi. Shantanu
and Nikhil happen to be the most sought-after and prominent names when
it comes to men's fashion. The duo brings a unique blend of fashion and
business sense to their label
Website Preview Screen
Project 04
Berd Vay’e Marketing Website Design
Berd Vaye is a New York based artistic studio that creates sculptures
which are made of a clear, shatter-resistant, high-end precious resin
that showcase carefully selected mechanical watch components.
View Website
Responsive
Product Showcase
Website
1/2
Project 05
Pictastic Branding
Graphic Design
Website Design
Photobooths are an awesome way to engage and entertain your guests. Our booths can take selfies, gifs, boomerangs and even video - ready to be shared online. We do it all. From social events and parties, to corporate events, to large scale marketing activations and beyond. View Website
2/2
Project 05
Pictastic Branding
Collaterals
Website Design (UX/UI)
Visit Website
Illustrative
Website
1/2
Project 06
Wealthveda Branding
Website Design
Iconography
Wealthveda help Individuals to find the best financial products and
then help in buying, managing and reviewing this on a 24X7 basis.
View WIP Website
Marketing
website &
Dashboard
2/2
Project 06
Wealthveda Branding
Website Design
View WIP Website
Iconography
1/2
Project 07
OneBoard Branding
Web App UI
OneBoard is a personalized digital board where you can curate
unique experiences and services for your visitors and followers.
Optimising technology to make it simpler and more adaptable
for robust bookings and check-ins, digital notice boards, guest
analytics and everything needed to maximise efficiency.
Fonts, Colours & App Icon
2/2
Project 07
OneBoard Branding
Web App UI
Booking
Experience UI
Project 08
Heuristic Map Interactive Digital Platform
Heuristic Map is an Interactive platform designed to better understand how heuristics are mapped togther and their meanings. Newristics is a USA based messaging company that has taken up this challenge to explain to users, what role heuristics play in forming messaging. View WIP Website
Interactive Brain Animated Map
1/2
Project 09
simpleey.io Branding
Product UX/UI
Backend UX/UI
In an always on world, where brands, individuals, influencers, corporate are on a move, There is a need for a one stop solution that eases the process of data analysis. Simpleey.io is an integrated data analysis tool that will enable businesses to make insight led business decisions. The consumer, challenges and the context makes it a highly relevant platform . View Case Study on Behance
simpleey.io
simpleey.io
2/2
Project 09
simpleey.io Branding
Product UX/UI
View Case Study on Behance
Backend UX/UI
2/2
Project 10
LivXP
Website (UX/UI)) LivXP is a channel for Fans, Sports Clubs and Commercial Partners to seamlessly co-create and exchange valuable interactions. View Website
www.livxp.com
www.livxp.com
Mobile Friendly Website
1/2
Project 11
Wealthcap.io Website Design (UX/UI)
WealthCap is a market data platform that aims to provide full information on
existing and newly launched projects tokens on decentralised exchanges.
View Website
Blockchain Website
a a a aaa 02.
Desgin Process (Self Motivated Project) TAHO
Solo Travel App For Women
01 - Primary Research (Problem Statement & Objective)
02 - Secondary Research (Surveys & Observation for Personas)
03 - Personas (Target Audience defined)
04 - User Journey (Defining the App flow based on Personas)
05 - Wireframes & UX (Low fidelity prototype)
06 - Branding (Setting a visual identity and tone for the Product)
07 - UI (Adding Aesthetic value to the end result)
TAHO - Take a Hop Design Architecture
For travelling women who want to share and learn from each others’ endeavours. A whole community protecting & encouraging each other to become more confident and follow their travelling dreams & desires.
RISING ABOVE RAPE CULTURE
WHY?
Delhi, a place that has been declared “The Rape capital of India”. I have felt the fear of travelling alone from time to time and so have many women and their close ones. This app is a step towards making women feel safe and cared for, even when they are travelling alone.
ACTIVE CHATBOT APP
travel but there is a lack of personal touch & assurance that should be provided to a woman who is trying to explore the world on her own. Her confidence has to be boosted & all the amenities provided to encourage her to travel & explore.
WHAT?
Girl power For travelling women who want to share and learn from each others’ endeavours. A whole community protecting & encouraging each other to become more confident and follow their dreams & desires. for who?
“A CULTURE WHERE WOMEN AREN’T AFRAID TO BE WHO THEY ARE.”
Primary Research
Brainstorming and in depth research of the subject matter
Wanderlust
Confidence
Explore
Travel
Independence
Discover
Problem Statement
Women have to think infinite times & have to depend on others to travel. For reasons, varying from parental approvals to financial dependency.
Project Objective
The aim is to boost confidence for women, Inspire & encourage them for solo travel and make it easier & safer.
Target Audience
Women (20-35 Years)
Fond of Travelling
Willing to explore
Secondary Research & Personas Talking to people that have first hand or secondary experience related to the subject matter & identifying the primary target audience for which the solution is applicable
Travel Patterns
General Concerns
Solo experience
Family Culture
4 categories identified to prepare the questionnaire for for collecting information. View the Data Sheet
3 Personas Identified from the data collected
Startergizing & User Journey Identifying the idle app flow according to the Perona’s behaviour and habits
Wireframs & UX
Setting up the user experience, tech & Features through low fidelity prototype layouts
GAMIFICATION
CHATBOT
AUGMENTED REALITY
ARTIFICIAL INTELLIGENCE
HOW? Technology & Feature LIST
Branding Setting a visual identity and tone for the Product and adding Aesthetic value to the end result
T A K E - A - H O P
User Interface Adding Aesthetic value to the end result
The research showed that the concept of chatbot as a virtual friend will comfort the user the most as it will be like having a conversation. Introducing AI bot will help the user in interacting with single taps and in multiple choice situations. Making it really easy to use while on the go.
a a a aaa
03.
Graphic Design 01 - Unicef (Report Design)
02 - NDTV BandBaajaa.com (Emailers | Banners)
03 - 221 Baker Street (Packaging)
04 - Thee Pot Cafe (Menu Design)
05 - The Chulah (Rebranding | Menu Design | Restaurant Interiors)
06 - Thox Foodz Pvt. Ltd. (Branding | Collaterals | Website UI)
07 - Kalam’s Dream (Branding | Collaterals | Website UI)
Project 01
Unicef Report Design
Food
Menu
1/2
Project 02
NDTV BandBaajaa Banners
Emailers
Banners
2/2
Project 02
NDTV BandBaajaa Banners
Emailers
Emailers
Project 03
221 Baker Street Banners
Emailers
Emailers
Project 04
Thee Pot Cafe Menu Design
Food
Menu
Project 05
The Chulah Rebranding
Food
Menu
Menu Design
1/2
Project 06
Thox Foodz Branding
Collaterals
Illustrations
Iconography
Website UI
2/2
Project 06
Thox Foodz Branding
Collaterals
Illustrations
ICON SET
Iconography
Website UI
Project 07
Kalam’s Dream Branding
Collaterals
Website UI
a a a aaa 04.
Branding 01 -urekr
02 - hostel ninja
03 - revive
04 - bitparx
05 - kamaoni
06 - levell upp
07 - kadak patti
08 - azure
09 - ekakshar
10 - vedic prosperity
Project 01
Urekr Urekr is an organization with the aim of achieving advancement in Science and Engineering in today’s society. Education
Project 02
Hostel Ninja Hostel Ninja is a platform that enables hostels across India to register on a platform which travellers/tourists can access for accomodations Travel
Project 03
Revive Revive is an advertising agency that aims at providing creative & innovative promotion solutions for brands.
Creative Agency
Project 04
Bitparx Bitparx is a platform for smart cryptocurrency investment consultation.
Cryptocurrency
|
Finance
Project 05
Kamaoni DJ KuMAOnI is a DJ who plays progressive music.
Music
Project 06
Levell Upp Levell Upp is a Cafe & Restaurant in Noida based on a psychedelic theme. The place is funky and young with neon colours.
Restaurant
Project 07
Kadak Patti Kadak Patti Is a dream project for tea enthusiasts exploring flavours. This Beverage point is will become a streat food corner with perfert chai combination!
Street Food & Beverages
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Project 08
Azure Event Planners
Azure Events plans luxurious weddings, based out of Jaipur. They aim to provide memorable, delicate & dream-like weddings. Event Management Company
Project 10
Ekakshar Films Ekakshar is a Indian Production House that makes short films & wanted to the mark & blessing of Lord Ganesha in their logo.
Film Production House
Project 11
Vedic Prosperity Vedic Prosperity is a platform that provides a one stop solution for all Astrology based consultations.
Astrology
Artwork @anulekha
Get in touch with me for freelance & job opportunities or just to talk about art or design & life.
+91 9650295379 anulekha.alc@gmail.com
a a a a a a All artworks used are origial artworks created by me