‘SUKAAN BURU’ Identity Guidelines
THE FESTIVAL ‘SUKAAN BURU’ is celebrated amongst the Munda tribals of particularly Ranchi district of Jharkhand. This special kite festival gives people a reason to come together and celebrate nature in the form of a mountain. There are dance programmes and other recreational activities also which mark this festival which happens once in a year on top of a mountain.
The Identity The Sukaan Buru Identity/ Logo acknowledges the uniqueness of the festival and depicts a kite in motion. The kite is one of the most common designs that is popular in the area. Brush strokes have been used for the symbol amd the logotype to bring out the joyousness and festivity of the event. The logo is specifically for the year 2012 and hence the dates are an important part of it. Klavika font family has been deployed for the dates because of their unique and refreshing look.
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PRIMARY
SECONDARY A
SECONDARY B
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28-29 december 2012 This alignment should be used wherever possible.
This should be used when the legibility of the logotype requires greater prominence, or where there are space and layout restrictions.
For small scale usage when the logotype needs greater prominence or when logo is required on a small object, for example, a ticket or badge.
13X
18.5X
X 2.5X
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X X
X
13X 18X
X 2.5X
X
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X
X
6.5X
6X
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X X
X
2.5X 4X 0.5X
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X
Clearance Space/ Safe Zone
X/3
To ensure maximum visibility and integrity of the identity, it should be kept clear of competing text, images and other graphic elements. There must be adequate clear space surrounding the identity on all four sides.
X/3
X
All three variations with safe zones are shown on this page.
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X/3 X/3 X X/3 X/3
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X
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Colour Colours play an important role in establishing the visual identity in the conscience of the people and is chosen very carefully. While the master logo has been designed for use on white or very light but contrasting colour; there are many coluor variations which are economic and at the same time represent the celebrative and joyous nature of the event. Wherever possible the logo should be printed using the process colours.
0C, 0M, 0Y, 80K 87R, 87G, 86B 0C, 0M, 0Y, 40K 178R, 178G, 178B
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0C, 100M, 100Y, 0K 227R, 6G, 19B 0C, 40M, 40Y, 0K 246R, 175G, 149B
28-29 december 2012 0C, 0M, 100Y, 0K 255R, 237G, 0B 0C, 0M, 40Y, 0K 178R, 178G, 178B
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100C, 0M, 0Y, 0K 87R, 159G, 227B 40C, 0M, 0Y, 0K 161R, 218G, 248B
28-29 december 2012 50C, 100M, 0Y, 50K 94R, 10G, 79B 50C, 100M, 0Y, 50K 94R, 10G, 79B
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} (at 50% opacity)
100C, 0M, 100Y, 0K 0R, 150G, 64B 40C, 0M, 40Y, 0K 168R, 211G, 175B
28-29 december 2012 100C, 100M, 0Y, 0K 49R, 39G, 131B 40C, 40M, 0Y, 0K 166R, 157G, 205B
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Minimum Size To make sure the logo is clear and legible, there is a minimum size requirement. The minimum size is based on the width of the logo version that is being used.
The type of surface printed on may dictate the minimum size. Master artwork is to be used for the reproduction of all logos.
In all printed applications, the Sukaan logo should be not less than 25mm in width.
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100 mm
75 mm
50 mm
25 mm
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100 mm
75 mm
50 mm
25 mm
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50 mm
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25 mm
Parts of the logo
The kite symbol
Custom hand-drawn Sukaan lettering/type
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Event dates(set in Klavika Regular and Klavika Med Caps)
Parts of the Logo
Primary typeface Used here in the logo of Sukaan Buru, Klavika is a flexible family of sans serif typefaces.Features such as small caps, true italics and multiple numeral styles give it variation.
It should be used for headings, subheadings and splash texts.
Klavika Regular
Klavika Reg Caps
Klavika Regular Klavika Regular Italic Klavika Light Klavika Light Italic Klavika Medium Klavika Medium Italic Klavika Bold Klavika Bold Italic
Klavika Reg Caps Klavika Reg Caps Italic Klavika Light Caps Klavika Light Caps Italic Klavika Med Caps Klavika Med Caps Italic Klavika Bold Caps Klavika Bold Caps Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
Complimentary typeface Text-based documents require exceptionally legible texts. This is best rendered using a serif typeface, which gives higher readability. Due to its shapes, which are humanist rather than geometric, PMN Caecilia
is easier on the reader’s eye and so more useful as a text typeface than most slab serif ones. This is the complimentary typeface and is to be used carefully with Klavika.
PMN Caecilia 55 Roman
PMN Caecilia 55 Roman
PMN Caecilia 45 Light PMN Caecilia 46 Light Italic PMN Caecilia 55 Roman PMN Caecilia 56 Roman Italic PMN Caecilia 75 Bold PMN Caecilia 76 Bold Italic PMN Caecilia 85 Heavy PMN Caecilia 86 Heavy Italic
PMN Caecilia 45 Lt Small Caps PMN Caecilia 46 Light Italic Small Caps PMN Caecilia 55 roman Small caps PMN Caecilia 56 roman Italic Small caps PMN Caecilia 75 Bold Small Caps PMN Caecilia 76 Bold Italic Small Caps PMN Caecilia 85 Heavy Small Caps PMN Caecilia 86 Heavy Italic Small Caps
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789
Incorrect Usage To maintain a cohesive singular image across all communication material, it is imerative to follow the guidelines in terms of proportion, type and colour. The use of the symbol should be consistent and should not be distorted or changed in relative proportion, colour, etc. A few examples are shown here, which should not be done in any situation or fpr any kind of purpose.
Original logo
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Do not stretch
Do not condense
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Do not add more colours
Do not add outline of any colour to the logo
28-29 december 2012 Do not change the colour of the logo. Use the specified ones.
Do not make the logo hollow.
Do not add special effects like bevel...
...or emboss.
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Note: The colour of the text for event dates have been changed to white to maintain maximum visibility. For more usage on images, see next page.
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Do not add drop shadow to the logo.
Do not use the base logo against any kind of texture.
THE SKIES ARE CALLING.
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WHAT ARE YOU WAITING FOR?
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THE END