Anuschka 2015

Page 1



3

HANDPAINTED GENUINE LEATHER

553 CTW (NEW)

553 LLY-D (NEW)

ZIP AROUND ORGANIZER SATCHEL - $341 All round zip entry to main compartment. 2 gusseted pockets in front. Inside 1 full length zippered compartment, 2 open compartments, 1 full length zippered pocket, 2 multipurpose pockets, 10 CC holders. Rear full length zippered wall pocket and slip-in cell pocket. Removable fabric optical case and cosmetic pouch. Double rope handle with drop of 10”. Adjustable handle with 13”-26” drop.12.5”x10”x4”

552 FLJ-TAN (NEW)

552 FFT (NEW)

ASYMMETRIC SLIM CROSSBODY - $250 Top zip entry to main compartment. Inside zippered wall pocket, 2 multipurpose pockets. Magnetic flap pocket with gusseted pocket in front. Small zippered wall pocket, slip-in cell pocket. Removable fabric organizer wallet. Adjustable handle with drop 13.5”- 26”. 12.5”x11.5“x1”

“You really have to quit making the bags so beautiful!!” Nancy G. (USA) “Anuschka is my favorite bag. The leather is soft and light and even with a wallet, cosmetic bag, paperback and pistol, it’s light and easy to carry. I love dragonflies and fairies and your artists create them beautifully.” Michelle R. (USA) Sturdy construction and beautiful artwork. The colors go with almost everything I wear. I am a fan!” Adrienne M, (UK) Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


BEWA 4 COU RE OF NTER FEIT. See p age 5 1 for de tails.

HANDPAINTED GENUINE LEATHER

551 FFY (NEW)

551 FFT (NEW)

551 RRV (NEW)

MEDIUM EXPANDABLE CONVERTIBLE TOTE - $290 Magnetic snap closure entry to main compartment. Extended zippered gusset. Inside full length zippered wall pocket, 2 multipurpose pockets. Rear full length zippered wall pocket, slip in cell pocket. Removable leather coin purse. Short rope handle with drop of 5”. Detachable, adjustable crossbody strap with drop of 14”-26”. 12”x11”x4”

550 OCT (NEW)

550 PPK (NEW)

550 TTP (NEW)

MEDIUM CROSSBODY - $189 Top zip entry to main compartment. Inside 1 full length zippered wall pocket, 1 open wall pocket, 2 multipurpose pockets. Rear 2 zippered wall pockets. Extended zippered gusset. Adjustable shoulder strap with drop upto 25”. 9”x8.5”x2.5” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


5

HANDPAINTED GENUINE LEATHER

549 PPK (NEW)

549 TBL (NEW) LARGE MULTI-COMPARTMENT CONVERTIBLE TOTE - $452 Top zip entry to main compartment. Double snap button entry to central compartment. Inside 1 padded laptop pocket, 1 zippered wall pocket, 4 CC holders, 1 ID window, 1 open pocket and 2 pen holders. Rear full length zippered wall pocket and slip-in cell pocket. Removable leather organizer wallet. Double rope handle with 12” drop. 14”x12”x6.5”

547 FST

547 LLY-D MEDIUM FLAP-OVER CONVERTIBLE - $250 Full length zippered pocket around flap edge. Flap opens with a magnetic snap closure to main compartment. Open slip pocket in front under flap. Inside zippered wall pocket, two multipurpose pockets. Rear zippered pocket and slip-in cell pocket. Adjustable shoulder strap with handle drop 12”to 26.5”. 9.5”x8”x3”

546 TFJ

546 OCT

MULTI-POCKET MULTI POCKE CONVERTIBLE TOTE - $442 Top zip entry to main compartment. Two vertical zippered wall pockets in front. Inside full length zippered wall pocket, two multipurpose pockets, one wall-to-wall multipurpose pocket. Rear full length zippered wall pocket, slip in cell pocket. Double rope handle with drop 6”. Detachable, adjustable crossbody strap with drop of16.5” to 29”. 14.5”x13”x2.5” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


6

HANDPAINTED GENUINE LEATHER

545 DRD-BZ

545 AFA TRIPLE COMPARTMENT MEDIUM SATCHEL -$376

Top zip entry to main compartment. Two compartments with magnetic closure. Inside one full length zippered pocket, one open wall pocket, two multipurpose pockets. Rear full length zippered wall pocket and slip-in cell pocket. Double rope handle with drop 13.5”. 12”x10”x3”

544 LLC (NEW)

544 CTW

544 FST ZIP-TOP WITH EXPANDABLE POCKETS - $329 Top zip entry to main compartment. Two front zippered pocket with gusset. Inside full length zippered wall pocket, one wall to wall pocket, two multipurpose pockets. Rear full length zippered wall pocket and slip-in cell pocket. Single rope handle with drop 11”. 14.5”x11.5”x3” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


7

HANDPAINTED GENUINE LEATHER

543 LLC MULTI-POCKET HOBO O O -$427 $42 Double magnetic snap closure entry to main compartment. Inside one zippered compartment, two multipurpose pockets. One full length zippered wall pocket. Front full length wall pocket with magnetic closure. Two open side pockets. Rear zippered wall pocket and slip-in cell pocket. Double handle drop with 12”. 11”x10.5”x5.5” 543 FST

533 LLC

533 AFA

533 SFS TRIPLE COMPARTMENT SHOPPER WITH BRAIDED HANDLE - $518 Two outer compartments with magnetic snap closure. Central compartment with all round zip closure. Inside zippered wall pocket, front slip pocket and two multipurpose pockets. Rear zippered pocket and slip-in cell pocket. Removable leather organizer wallet. Double braided handle with 12” drop. 14”x11”x6” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


8

HANDPAINTED GENUINE LEATHER

531 FLJ-TAN (NEW)

531 KRK

531 DRD-BZ

531 LLY

MULTI COMPARTMENT ZIP-AROUND ORGANIZER - $225 All round zip entry to main compartment. Inside four full length pockets, one full zippered pocket, zippered wall pocket, two multipurpose pockets and two slip pockets. Rear zippered wall pocket and slip-in cell pocket. Adjustable crossbody strap with13.5”-27” drop. 11”x7.5”x3

530 ARP

530 FRF

530 RRV (NEW)

530 SFS

MULTI POCKET TRAVEL CROSSBODY - $207 Front flap pocket with magnetic closure. Front zippered pocket. Inside multipurpose pocket and zippered wall pocket. Rear zippered pocket and slip-in cell pocket. Crossbody adjustable strap with 24”-25.5” drop. 9”x9”x2”

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


9

HANDPAINTED GENUINE LEATHER

529 ARP

529 LLY

529 PPK

MEDIUM CROSSBODY ACCORDION - $301 Top zip entry to main compartment. Inside zippered wall pocket and two multipurpose pockets. Removable leather coin and key organizer. Two open side pockets. Rear zippered pocket and slip-in cell pocket. Adjustable handle with drop 9.5”-15.5”. 11”x10”x4.5”

“Looooove Anuschka. It’s like eating potato chips, once you start you can’t stop! Beautiful, artistic beauties!” Monica J. (USA) “They’re so beautiful. Suddenly other brands of bags are no longer good enough for me.” Michelle V. (USA) “I’m thrilled with the comfort and beauty of these handbags! Every inch is painted and the pebbled leather is soft and lightweight. Perfect for anyone who hates lugging around heavy purses.” Karen S. (Australia) “Really love your bags. The quality of the leather is like no other.” Mary J. (France) Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


10

HANDPAINTED GENUINE LEATHER

528 FFY (NEW)

528 ZBG

528 LLY-D

TRIPLE COMPARTMENT MENT LARGE LAR RGE SATCHEL - $452 Two outer compartments with magnetic snap closure. Central compartment with zip closure. Inside zippered wall pocket and two multipurpose pockets. Rear zippered pocket and slip-in cell pocket. Removable leather organizer wallet. Short handle drop 6.5”. Detachable, adjustable crossbody strap with 14” – 26” drop. 13”x10.5”x7”

527 TTP

527 RRV (NEW)

EAST WEST FLAP OVER CONVERTIBLE BAG - $399 Full length zippered flap that opens to main compartment. Full length slip pocket under flap. Inside zippered wall pocket and two multipurpose pockets. Rear zippered pocket and slip-in cell pocket. Removable leather coin and key organizer. Short, double rope handle with 5” drop. Detachable, crossbody strap with 14”-27” drop. 15.5”x9.5”x5” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


11

HANDPAINTED GENUINE LEATHER

526 TBL (NEW)

526 FLD

526 HWT

ZIP TOP MEDIUM SATCHEL - $351 Top zip entry to main compartment. 2 zippered pockets in front. Inside zippered wall pocket, two multi-purpose pockets and open wall pocket. Rear zippered pocket and slip-in cell pocket. Double rope handle with 7” drop. .5 x11 x3.75 Detachable, adjustable strap with drop up to 26”. 12.5”x11”x3.75”

525 FFY (NEW)

525 LLY-D

525 PPK

TRIPLE COMPARTMENT COVERTIBLE TOTE - $253 Top zip entry to two compartments. Snap button entry to central compartment. Inside zippered wall pocket, two multi-purpose pockets. Rear zippered pocket and slip-in cell pocket. Expandable on both sides. Adjustable strap with drop up to 26”. 10”x8”x4” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


BEWA 12 COU RE OF NTER FEIT. See p age 5 1 for de tails.

HANDPAINTED GENUINE LEATHER

524 DRD-BZ

524 HWT

524 LLY CLASSIC LARGE TOTE - $316 Top zip entry to main compartment. Inside zippered pocket, two multi-purpose pockets. Rear zippered pocket and slipin cell pocket. Removable optical case and cosmetic pouch. Double handles with 10” drop. 17”x11.5”x5.5”

523 AFA 523 ZBG TABLET CASE - $199 Zip over entry for tablet. Magnetic flap entry to organizer. Front full length wall pocket. 9 CC holders, 1 ID window, 1 wall pocket. One full length gusseted wall pocket. Rear gusseted zippered pocket. Removable handle with drop up to 26”. 8.75”x10”x2. Designed to fit the iPad 3™ and other similar sized devices. 523 RRV (NEW)

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


13

HANDPAINTED GENUINE LEATHER

521 PPK

521 FLD

TRIPLE COMPARTMENT NOTEBOOK/ TABLET ORGANIZER - $402 Top zip entry to two compartments. Double snap entry to central compartment which has a padded laptop pocket. Inside zippered wall pocket, two multi-purpose pockets and key fob. Full length front pocket with magnetic closure. Rear zippered pocket and slip-in cell pocket. Double rope handles with 10” drop. Detachable, adjustable strap with drop up to 26”. Removable fabric organizer wallet. Will fit most small laptops/ notebooks and tablets. 14”x12”x5”

520 CTW (NEW)

520 DRD

520 PPK

520 TTP MULTI COMPARTMENT SADDLE BAG - $301 Top zip entry to 4 full length compartments and 1 zippered compartment. Full length zippered front pocket. Inside 2 multipurpose pockets, zippered wall pocket and wall-to-wall slip pocket. Rear zippered pocket and slip-in pocket.Adjustable shoulder strap with 12”-24” drop. 9.5”x10”x2” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


14

HANDPAINTED GENUINE LEATHER

51 18 TT TTP (N (NEW W) 518 (NEW)

518 HWT

518 AGW-T

U-TOP CONVERTIBLE HOBO - $265 Double top zip entry to two compartments. One central compartment with magnetic closure. Inside two zippered wall pockets, cell and multi-purpose pocket. Adjustable handle with drop of 14.5”-27.5”. 14”x8”x4”

514 PPK

514 TTP

LARGE SHOULDER HOBO - $379 Magnetic snap button closure to main compartment. Inside zippered pocket, open wall pocket, two multi-purpose pockets. Zippered expandable side gussets. Rear zippered pocket and slip in cell pocket. Removable optical case and cosmetic pouch. Short rope handle drop 11.5”. 18”x12”x5” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


*This lifestyle is being used for illustrative purposes only and should not be considered as an endorsement by the model. *551 FFT - See page 4

HANDPAINTED GENUINE LEATHER

Copyright Š 2000-2015, The Basu Group, Inc. All rights reserved.

15


HANDPAINTED GENUINE LEATHER

16

513 LLY RUCHED MULTI-POCKET HOBO - $366 Top zip entry to central compartment. Zippered entry into large front compartment under flap. 2 zippered pockets in front. Rear zippered pocket and slip in cell pocket. Inside zippered wall pocket, two multipurpose pockets. Removable optical case and cosmetic pouch. Twisted rope handle with drop 12.5”. 18.5”x11.25”x5” 513 AFA

512 KRK

512 LLY CLASSIC FLAP OVER ACCORDION - $265 Flap over entry with buckle clasp. 4 gusseted compartments under flap. 2 inside zippered pockets, wall pocket, and 1 slip in pocket. Rear zippered pocket. Adjustable shoulder strap with handle drop 12” – 25.5”. 10”x7”x6.5”

511 PKL CROSSBODY SADDLE BAG - $199 Flap over entry with buckle clasp. Full length open pocket under flap. Top zip entry to main compartment. Inside cell pocket and zippered wall pocket. Rear full length zippered pocket. Adjustable shoulder strap with handle drop 12” – 26”. 7.5”x6”x2” 511 LLY-D

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


17

HANDPAINTED GENUINE LEATHER

510 FFT (NEW)

510 LLY-D

510 AGW-T

EAST WEST MEDIUM HOBO - $227 Top zip entry to main compartment. Zippered pocket on either side. Inside zippered wall pocket, cell and multi-purpose pocket. Rear zippered pocket. Short shoulder strap with handle drop 13”. 10.5”x 6”x5.5”

506 OCT EAST WEST WITH SIDE POCKETS - $225 Top zip entry to main compartment. Inside zippered wall pocket and multi-purpose pocket. Two open side pockets. Rear zippered pockets. Adjustable handle with 16”-27” drop. 12”x7.25”x3.5” 506 LLY

ANUSCHKA LEATHER PROTECTOR $20 The Anuschka Leather Protector™ is a non-silicon and non-CFC based spray which has been specially developed to preserve the rich colors and the suppleness of the leather. It protects the vibrant art while allowing the leather to breathe. Can be used on our unique hand painted leather accessories and any other fine leather items. Free Ground Shipping within the Continental US.

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


18

HANDPAINTED GENUINE LEATHER

505 PPK TALL MULTI-POCKET HOBO - $280 Top zip entry to main compartment. Inside zippered wall pocket and multi-purpose pocket. Full length front zippered pocket. Two zippered side pockets. Rear full length zippered pocket and slip-in cell pocket. Removable optical case and cosmetic pouch. Adjustable handle with 16”-27” drop. 14”x10.5”x4.5” 505 FRF

499 FLJ-TAN ((NEW))

499 ZBG SMALL RUCHED FLAP HANDBAG - $217 Magnetic flap entry to main compartment. Inside zippered wall pocket, cell and multi-purpose pocket. Rear zippered pocket. Adjustable strap with handle drop of 10”-11”. 12.5”x8”x1.5”

493 PPK

493 OCT

493 PKL

TWO SIDED ZIP TRAVEL ORGANIZER - $197 Top to side zippered entry to main compartment. Inside zippered partition pocket, zippered wall pocket, multi-purpose pocket, 2 penholders and pull-out CC/ ID holder. Side gusset expands to 5”. Full length front and back pockets with magnetic closure. Rear zippered pocket. Adjustable crossbody strapwith a drop of 13”-27”. 9”x10.5”x3” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


19

HANDPAINTED GENUINE LEATHER

487 DNP

487 TRB 487 TTP SLING-OVER TRAVEL BACKPACK - $253 All round zip entry to central compartment. Inside zippered wall pocket, cell and multipurpose pocket. Zippered gusseted compartment in the front. Rear zippered pocket. Removable eyeglass case & cosmetic pouch. Adjustable zippered shoulder straps (may be used as a single or double strap) and quick grip handle. 9”x12”x3.5”

484 AFA

484 DRD

484 TRP MEDIUM CONVERTIBLE SATCHEL - $280 Top zip entry to main compartment. Inside open wall pocket, zippered pocket, 2 multi-purpose pockets, 3 pen holders, 4 CC holders. Rear zippered pocket and slip-in cell pocket. Short double rope handles with 5” drop. Detachable, adjustable crossbody strap with a drop of 13”-27”. 11”x10”x5”

483 TBL (NEW)

483 LLY-D

483 DNP

TRIPLE COMPARTMENT CROSSBODY ORGANIZER - $237 All round zippered entry to two compartments. Two inside zippered wall pockets, 2 full length slip in pocket, 6 CC holders, 1 ID window and 2 pen holders. Flap opens to a central compartment. Inner cell phone pocket. Rear full length slip-in pocket. Adjustable shoulder strap with handle drop 13”-26”. 7.5”x 8.5”x3” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


20

HANDPAINTED GENUINE LEATHER

482 FLJ FLJTAN (NEW) FLJ-TAN

482 ZBG LARGE FLAP-OVER CONVERTIBLE - $351 Full length zippered pocket around flap edge. Flap opens with a magnetic snap closure to main compartment. Open slip pocket in front under flap. Inside zippered wall pocket, two multipurpose pockets. Removable optical case and cosmetic pouch. Rear zippered pocket and slip in cell pocket. Adjustable shoulder der strap with handle drop 11”-22.5”. 15”x13” 15 482 LLY

481 ARP

481 DNP

481 PWG 481 TRP COMPACT CROSSBODY TRAVEL ORGANIZER - $162 Top zip entry to central compartment. Inside zippered wall pocket, cell and multipurpose pocket and detachable key fob. All round zip entry to mini organizer in front. Inside full length slip in wall pocket, ID window, zipper partitioned pocket and 4 CC holders. Rear zippered pocket. Adjustable crossbody strap with handle drop 24”-26”. 8”x5.5”x2.5” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


HANDPAINTED GENUINE LEATHER

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479 PRA 479 TFJ TWIN-TOP EAST-WEST ORGANIZER - $290 Double top zip entry to two compartments. Inside zippered wall pocket, slip in pocket, 2 multipurpose pockets. Front has an organizer with all round zippered entry. Inside two full length slip in pocket, cell pocket, 4 CC holders and 1 ID holder. Removable optical case and cosmetic pouch. Rear zippered pocket and slip in cell pocket. Adjustable shoulder strap j p with handle drop p 9.5”-18”. 12”x8”x3.5” 479 PKS

471 FLJ

471 SFS 47 MEDIUM BUCKET HOBO - $220 Top zip entry. Inside zippered wall pocket. Two multipurpose pockets. Rear zippered pocket, slip pocket for cell phone. Removable optical case and cosmetic pouch. Adjustable shoulder strap with handle drop 15.5”-16.5”. 13”x8.75”x3.25”

469 ARP

469 DNP 469 JPP TRIPLE COMPARTMENT MEDIUM SATCHEL - $270 Top extended zip entry to central compartment. Inside zippered wall pocket, cell and multipurpose pocket. Two full length outer compartments with magnetic closure. Removable optical case and cosmetic pouch. Rear zippered pocket. Double handle with a drop of 12”. 10.5”x8.5”x5.25” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


22

HANDPAINTED GENUINE LEATHER

460 LLC

460 COL

MEDIUM HOBO WITH FRONT POCKET- $232 Top zip entry with magnetic closure. Inside zippered wall pocket, cell & multipurpose pocket. Removable optical case & cosmetic pouch. Front pocket with magnetic closure. Rear zippered pocket. Adjustable shoulder strap with a drop of 13-14”. 11.5”x9”x3.5”

452 AFA

452 FLJ MINI X-BODY - $129 Top zip closure. Inside zippered wall and cell phone pocket and key fob. Front zip pocket and rear slip pocket. Removable optical case. Sling shoulder strap. Can be worn crossbody. Handle drop 23”. 8.5”x9”x2.5”

ANUSCHKA LEATHER PROTECTOR $20 The Anuschka Leather Protector™ is a non-silicon and non-CFC based spray which has been specially developed to preserve the rich colors and the suppleness of the leather. It protects the vibrant art while allowing the leather to breathe. Can be used on our unique hand painted leather accessories and any other fine leather items. Free Ground Shipping within the Continental US.

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


23

HANDPAINTED GENUINE LEATHER

450 AS

450 FLD

450 HWH

450 PRA

450 FLJ

450 RRV (NEW)

MEDIUM ZIPPERED HOBO - $215 Top zip entry to central compartments. 2 zippered pockets in front. 1 inside zippered pocket and key fob. 5 multipurpose pockets. 4 CC pockets and pen holders. Rear zippered pocket and slip-in cell pocket. Adjustable shoulder strap with a drop of 14.5”-17”. Removable optical case and cosmetic pouch. 12”x7”x4”

“I have bought 6 of them and they are exquisite. I love the organizational style. It’s kind of like beauty and brains all wrapped up together!” Paulette T. (USA) “These bags are awesome and it’s so hard to choose one. Some of them are expensive but then they do last forever!” Bernadette C. (USA) “Even if you can’t buy them all, you should buy at least one of them. You won’t regret it!” Margaret W. (UK) “This is the best purse I have ever owned. Besides being absolutely beautiful and one of a kind, these bags are very well made. My bag is as gorgeous after everyday use. The colors never fade and the leather becomes more supple. It is absolutely incredible how much you can fit into these and still be organized. They are well thought out, durable and stunning.” Sandra A. (USA)

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


24

HANDPAINTED GENUINE LEATHER

449 FLD

449 COL

449 HWT

LARGE DOUBLE ENTRY SHOPPER - $283 Two large compartments with top zip entry. Two inside zippered pockets, 4 multipurpose pockets, one ID holder, key fob. Large deep front slip pocket with magnetic closure and a vertical zipped pocket (Can be used for umbrellas). Rear zippered pocket and slip-in cell pocket. Double shoulder straps. Handle drop 12”. Removable optical case and cosmetic pouch. 15”x10”x4”

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


BEWA 25 COU RE OF NTER FEIT. See p age 5 1 for de tails.

HANDPAINTED GENUINE LEATHER

448 FLD

448 FLJ

448 HFL

448 PKS

448 PWG

448 FFT (NEW)

MINI DOUBLE ZIP TRAVEL CROSSBODY - $106 Main compartment with magnetic closure and key holder. Two full length zipped pockets in front. Front pocket has ID holder on interior wall. Large open rear slip pocket. Cross shoulder strap with 24” drop. Removable optical case. 6.5”x9”

“Beautiful handbags with exceptional quality. Pictures do not do them justice, just wait till you have one in your hand. The colors are beautiful and the leather is buttery soft .” Phyllis W. (USA) “I am extremely pleased with this purse. It is made of a very soft leather and the painting is beautiful. I know I will enjoy this for many years to come.” Cindy C. (USA) “”This bag is gorgeous! The leather feels so good, and the design is amazing. I’ve already bumped against a door frame, and there was no damage to the paint. It looks so delicate, but it is really strong.” Linda W. (USA) “These are truly gorgeous bags, much prettier than the pictures. They are lightweight and roomy with lots of features. I’ve been using mine daily for a year now it is very durable. The color has not worn off at all. You’ll have this bag for a long, long time.” Nancy C. (USA)

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


26

HANDPAINTED GENUINE LEATHER

447 KRK

447 LLC

447 PKS

447 4 7 PR 44 PRA A

447 ZBG (NEW)

SMALL DOUBLE ZIP TRAVEL CROSSBODY - $164 Top zip entry to main compartment. Inside zippered wall pocket, 3 multipurpose pockets. Two full length front zippered pockets. Rear optical case and slip-in cell pocket. Adjustable shoulder strap with 21”-23” handle drop. 9.5”x9.5”x2”

440 SFS

440 LLY

BRAIDED HANDLE LARGE RUCHED HOBO - $336 Wide top entry with double magnetic closure. Inside two zippered pockets, cell and multipurpose pockets, open pocket and key fob. Double twisted rope handle. 8” handle drop. 21”x9”x4.25” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


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HANDPAINTED GENUINE LEATHER

433 TTP

433 LMM

433 DRD

433 HFL

433 PKF

433 TBL (NEW)

CLASSIC HOBO WITH STUDDED SIDE POCKETS -$232 Top zip entry. Inner zip pocket, cell and multipurpose pockets, key holder. Rear zippered pocket. Two open, deep side pockets. Adjustable shoulder strap with 10”-17” handle drop. 9”x8.25”x4.75”

432 PKS 432 JPP MEDIUM ASYMMETRIC FLAP BAG - $258 Top zip entry under magnetic flap closure. Front zip pocket under flap. Inside zippered wall pocket, cell and multipurpose pocket and key fob. Rear zippered pocket. Adjustable shoulder strap with 20.5”-22.5” handle drop. 10.5”x9.5”x3.75” 432 HWT

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


28

HANDPAINTED GENUINE LEATHER

430 LLC

430 PKS

TWIN TOP STUDDED SHOPPER - $384 Double zip entry to two large compartments. Back wall has zippered pocket. Inside front wall has cell and multi-purpose pocket. Rear zippered pocket. Double handle drop 12.25”. Metal feet at base. 14.25”x9.25”x4”

412 FLD

412 JPP

412 FLJ-TAN (NEW)

412 FFT (NEW)

412 LLY

412 PKS

412 FST

412 PRA

MINI SLING ORGANIZER – $159 Flap over entry with magnetic closure. Expandable gusset opens wide to two compartments and a zippered partition pocket. Inside 8 CC pockets. Detachable key fob. Mirror under flap. Rear framed coin pocket. Detachable crossbody shoulder strap. 5”x6”x2.5”

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


29

HANDPAINTED GENUINE LEATHER

382 CTW

382 COL

382 PFS

382 TFJ

382 HWT

382 FFY (NEW)

CLASSIC HOBO WITH SIDE POCKETS - $202 Top zip entry. Inner zip pocket and multipurpose pocket. Rear zippered pocket. Two, open deep side pockets. Wide shoulder strap with 11.5” handle drop. 9”x8.25”x4.75”

ANUSCHKA LEATHER PROTECTOR $20 The Anuschka Leather Protector™ is a non-silicon and non-CFC based spray which has been specially developed to preserve the rich colors and the suppleness of the leather. It protects the vibrant art while allowing the leather to breathe. Can be used on our unique hand painted leather accessories and any other fine leather items. Free Ground Shipping within the Continental US.

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


30

HANDPAINTED GENUINE LEATHER

371 AGW-T

371 TBL (NEW)

371 PKF

MEDIUM TOP-ZIP HOBO -$189 Top zip entry. Inner zip pocket and multipurpose pocket. Rear zippered pocket. Short handle with 11” handle drop. 12”x6.25”x4”

357 AGW-T

357 KRK

357 PKF

357 PRA 357 PWG MEDIUM V-TOP HOBO - $212 Two top zip entry compartments. 1 magnetic snap entry compartment. 1 small open pocket and 1 vertical zip pocket in front. Inner zippered pocket. Adjustable shoulder strap with 14.5” handle drop. 10.5”x10”x2” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


31

HANDPAINTED GENUINE LEATHER

349 AGW

349 ARP

349 PKL

SMALL MULTI COMPARTMENT ALL-ROUND ZIP - $189 All-round zip entry. 4 open compartments with 1 zippered partition pocket. Inner zip pocket. Front zip pocket & rear open pocket. Sling handle with 21” handle drop. 10.5”x7”x2.5”

257 DNP

257 TFJ

SMALL ASYMMETRIC FLAP BAG - $194 Magnetic snap closure. Front zip pocket under flap. 1 zippered compartment. Inner zip pocket. Adjustable shoulder strap. 20” handle drop. 8.5x7.5”x3”

“They are absolutely worth every penny! They are durable, sturdy and incredibly beautiful pieces of art that hold up unbelievably well. The craftsmanship and attention to detail and the breathtaking paintings have brought me many compliments. Do not hesitate! Buy one and you’ll be hooked. I guarantee it!” Veronica C. (USA) “I love it! I have used it every day for the past 6 months and it still looks the same as when I took it from the package, only softer and warmer. I would buy one of every bag they make if my husband wouldn’t faint!” Barbara V. (USA) “I get compliments on it every day and people keep asking where they can purchase one. I live in a small town near Granada and no one has ever seen anything like this! I will definitely buy more.” Carmen A. (Spain)

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


*This lifestyle is being used for illustrative purposes only and should not be considered as an endorsement by the model. *527 RRV - See page 10

HANDPAINTED GENUINE LEATHER

Copyright Š 2000-2015, The Basu Group, Inc. All rights reserved.

32


33

HANDPAINTED GENUINE LEATHER

1125 FFT (NEW)

1125 FFY (NEW)

1125 RRV (NEW)

OPEN VIEW

TWIN ZIP ORGANIZER WALLET - $101 All round zip entry to main two compartments. Inside 18 CC holders, 1 bill pocket, 1 ID window, 5 multipurpose slip in pockets, 1 zippered pocket. 6”x3.5”x1.5”

DRD-BZ 1124 DRD BZ (NEW)

1124 PPK (NEW)

1124 TBL (NEW)

BACK VIEW

ZIP AROUND CREDIT CARD CASE -$40 All round zip entry to main compartment. 8 CC holders in rear. 5”x4”

DENIM

ORANGE

BLUE

BRONZE

BROWN

GREEN

CHILLI

BLACK

1123 (NEW) METAL CHARM KEY CHAIN- $23 Signature Logo key ring with leather trim and dog hook. 6”x1.75” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.

PINK

GUNMETAL


34

HANDPAINTED GENUINE LEATHER

1121 DRD DRD-BZ BZ

1121 FST

1121 OCT

OPEN VIEW TWO FOLD WALLET - $101 Snap button closure. Two full length zippered pockets. 6 CC holders, 2 ID windows. 2 multipurpose pockets. 7.75”x4”

1120 AGW-T

1120 CTW

OPEN VIEW TWO FOLD ORGANIZER WALLET - $119 Two fold wallet with magnetic snap button closure. Inside 13 CC holders, 1 ID window, 3 multipurpose pockets. All round zip opens to 2 gusseted compartments, 1 zippered partition pocket, 4 multipurpose slip in pockets. Rear full length wall pocket. 7”x4”x1” 1120 LLC

1116 FST

1116 DRD

1116 TTP

CONVERTIBLE WALLET ON A STRING - $165 Front flap open entry with adjustable snap closure. Full length pocket under fl ap. Inside 5 ID windows, 9 CC holders, 2 full length multipurpose pockets. Removable check book cover with full length pocket, ID window and 5 CC holders. Rear zipped coin pocket. All round zip opens to two gusset compartments and one zipped partition pocket. Detachable shoulder strap with 25” drop. 7.5”x4.5”x1.5” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


35

HANDPAINTED GENUINE LEATHER

1115 ARP

1115 AFA (NEW)

1115 LLY-D

OPEN VIEW TWO FOLD CLUTCH WALLET - $119 Two fold clutch with snap button closure. Inside 1 zippered partition pocket, 2 multipurpose pockets, 1 ID window, 8 CC pockets. Rear zippered coin pocket. Detachable wrist strap. 8”x 4.5” x1”

1114 HWT

1114 TBL (NEW)

1114 AFA

OPEN VIEW

1114 LLY-D

ORGANIZER WALLET/ CLUTCH - $114 Flap open entry to front pocket. Top zippered pocket. Snap button entry to main compartment. 12 CC pockets, 2 ID windows, 1 zippered pocket, 3 open pockets. 8”x4.5”

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


BEWA 36 COU RE OF NTER FEIT. See p age 5 1 for de tails.

HANDPAINTED GENUINE LEATHER

1113 FFY (NEW)

1113 RRV (NEW)

1113 OCT (NEW)

OPEN VIEW

LARGE SMART PHONE CASE & WALLET - $124 Magnetic flap button entry. Top zippered compartment. Inside 12 CC holders, 2 ID windows, 2 slip-in multipurpose pockets. 1 full length bill pocket. Rear velcro snap entry to wall pocket. Detachable shoulder strap with 24” drop. Designed for iPhone 6TM, iPhone 6 PlusTM and similar phones. 7.5”x4.5”

1110 ARP

1110 FLJ-TAN (NEW)

1110 OCT

1110 LLY-D

OPEN VIEW

CREDIT AND BUSINESS CARD HOLDER - $51 All round zip entry to main compartment. 11 CC pockets. 4.5”x5”

1107 AFA (NEW)

1107 DRD-BZ

1107 OCT (NEW)

1107 FLJ

1107 LLC

1107 LLY-D

MEDIUM COIN PURSE - $35 Top zip entry to main compartment. 2 key fobs inside. 5”x3.25” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.

1107 PTB


37

HANDPAINTED GENUINE LEATHER

1106 DNP

1106 EFF

1106 TTP

ROUND KEY POUCH/ COIN PURSE - $48 Top zip entry to main compartment. 2 key fobs inside. Rear has an ID Window. 4.75”x4.75”x.75”

1103 APPLE

1103 CHERRY

1103 PLUM

LEATHER TASSEL KEYCHAIN - $23 Painted tassel with key ring. 7”x6”

1101 ARP

1101 CTW

1101 KRK

OPEN VIEW SMART PHONE CASE & WALLET - $101 Snap button fl ap entry to cell pocket. Zip around entry to compartment with 1 ID window, 7 CC holders, 1 coin pocket, 2 slip in pockets. Detachable strap with 25” drop. 6”x3” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.

1101 PKL


38

HANDPAINTED GENUINE LEATHER

1100 DNP

1100 FST

OPEN VIEW

1100 ZBG

TOP VIEW

SLIM COFFEE BREAK WALLET - $56 Front flap entry with snap closure to gusseted pouch. Magnetic snap entry to 2 currency/ receipt pockets. 4”x4”

1095 HWT (NEW)

1095 PKL

1095 IDG

OPEN VIEW

1095 LLY

1095 PPK

1095 ZBG 1095 TFJ ACCORDION FLAP WALLET - $109 Flap open entry with adjustable snap closure. Inside 6 full length slip pockets, 5 full length zippered pockets, 2 zippered pockets, 12 CC holders and ID window. Accordion style gusset opens 5.5” wide. 7.5”x4” 1095 PTS

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


39

HANDPAINTED GENUINE LEATHER

1088 DNP

1088 LLY

1088 FLD

OPEN VIEW

1088 FLJ

1088 TTP

LADIES CLUTCH WALLET - $121 Two fold wallet with double snap button closure. 17 CC holders and 2 ID windows. Zippered multipurpose pockets and 4 slip in multipurpose pockets. Full length bill fold. 7.5”x4”

1084 COL

1084 JPP

BACK VIEW

1084 PKF

COSMETIC POUCH - $45 Top zip entry. Rear has clear transparent window. 7.5”x4.5”

1084 DNP

ANUSCHKA LEATHER PROTECTOR $20 The Anuschka Leather Protector™ is a non-silicon and non-CFC based spray which has been specially developed to preserve the rich colors and the suppleness of the leather. It protects the vibrant art while allowing the leather to breathe. Can be used on our unique hand painted leather accessories and any other fine leather items. Free Ground Shipping within the Continental US.

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


40

HANDPAINTED GENUINE LEATHER

1078 ARP

1078 HWH

1078 FLJ-TAN (NEW)

1078 JPP

1078 PKF OPEN VIEW

LADIES 2 FOLD SLIM WALLET - $88 Snap button closure. 3 full length multipurpose pockets. 1 full length gusset pocket. 9 CC holders. 1 ID window. Rear full length zippered pocket. 7.5”x4”

1071 AGW

1071 FRF

1071 HFL

OPEN VIEW

1071 TRP

LADIES TWO FOLD WALLET - $69 Two fold wallet with snap button closure. 12 CC pockets. 1 ID window. 2 full length open pockets. Rear zippered coin pocket. 7.5”x3.5”

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


41

HANDPAINTED GENUINE LEATHER

1056 FLJ

1056 PKS

OPEN VIEW

1056 TRL

BACK VIEW

CHECK BOOK COVER -$39 Check book holder with ID window. 6.75”x3.25

1043 COL

1043 DRD

1043 KRK

1043 SFS

1043 AGW

OPEN VIEW

1043 EFF

MULTI-POCKET WALLET / CLUTCH - $114 Flap open entry with adjustable snap closure. 4 full-length slit pockets. 2 full-length zip pockets. 12 card slots. One ID window. One gusset compartment. Rear full-length zip pocket & slit pocket combo. 7.25”x4.25”

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


BEWA 42 COU RE OF NTER FEIT. See p age 5 1 for de tails.

HANDPAINTED GENUINE LEATHER

1042 LMM

1042 PKF

1042 PFS

OPEN VIEW

1042 PWG CHECK BOOK WALLET / CLUTCH - $114 Flap open entry with adjustable snap closure. 3 full-length pockets. One zip pocket. 13 card slots. 2 ID windows. One pen loop. Rear full-length zip pocket. Removable check book cover with extra slit pocket. 6 card slots & one ID window. 7.25”x4.25”

1032 DNP

1032 LLY-D

1032 PHA

1032 PS

1032 A

1032 TRL

CREDIT CARD CASE - $19 1 open pocket. 4 card slots. 4.25”x3”

ANUSCHKA LEATHER PROTECTOR $20 The Anuschka Leather Protector™ is a non-silicon and non-CFC based spray which has been specially developed to preserve the rich colors and the suppleness of the leather. It protects the vibrant art while allowing the leather to breathe. Can be used on our unique hand painted leather accessories and any other fine leather items. Free Ground Shipping within the Continental US.

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


43

HANDPAINTED GENUINE LEATHER

1031 FFY (NEW)

1031 HWT

1031 TFJ

1031 AC

1031 PKF

1031 P

1031 PS

1031 PWG

1031 ORL

1031 SSW

COIN POUCH - $19 Top zip entry coin pouch. 4”x2.75”

1009 DNP

1009 TTP 1009 PPK DOUBLE EYEGLASS CASE - $66 Framed opening to double eyeglass compartment. Inside faux suede lining. 7”x4”x2”

1006 LLY-D

OPEN VIEW

1006 PS

1006 006 HBF

1006 PRA CHECK BOOK WALLET - $88 Flap open entry with magnetic snap closure. Rear zippered gusset pocket. 2 open bill compartments. 1 zippered compartment. 13 card slots and one inner ID window. Slit for side bound check book. Removable side or top bound check book holder. 6.75”x4” Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.



45

HANDMADE FOOTWEAR

4200 ARP

4200 JPP

4200 LLY-D

4200 TFJ

SANDAL - $139 Durable full-grain leather upper with adjustable velcro strap for a perfect fit. The long-lasting memory foam foot bed and faux cork bottom absorbs shock, provides support and keeps you on the move. • • • •

Soft full-grain leather upper with adjustable strap. Breathable leather lining for added comfort. Long-lasting memory foam foot bed. Lightweight faux cork outsole.

BACK VIEW

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


BEWA 46 COU RE OF NTER FEIT. See p age 5 1 for de tails.

HANDMADE FOOTWEAR

4201 LLC

4201 HWT

4201 PPK

4201 TTP

SLING BACK - $149 Offers you comfort without compromising on style. The soft and flexible memory foam footbed protects your feet and relieves your joints. • • • • •

Soft full-grain leather upper with hand stitched detailing. Hook-and-loop adjustable strap. Breathable leather lining for added comfort. Long-lasting memory foam foot bed. Enhanced rubber outsole is lightweight, flexible and provides traction and shock absorption.

BACK VIEW Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


47

HANDMADE FOOTWEAR

4202 AFA

4202 LLY-D

4202 PKL

TOP VIEW

SLIDE - $125 These slides go with everything with an easy step-in design, peep-toe and an adjustable front strap for a perfect fit. The cushioned memory foam foot bed keeps you comfortable all day long. • • • •

Soft full-grain leather upper with adjustable strap. Breathable leather lining for added comfort. Long-lasting memory foam foot bed. Enhanced rubber outsole is lightweight, flexible and provides traction and shock absorption.

BACK VIEW

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


*This lifestyle is being used for illustrative purposes only and should not be considered as an endorsement by the model. *528 FFY - See page 10


Anuschka in the Press

Magazine: Harper’s Bazaar Date: November 2014 Location: USA

Magazine: More Date: September 2014 Location: USA

Magazine: Harper’s Bazaar Date: April 2014 Location: USA

Magazine: More Date: December 2013 Location: USA

Magazine: Footwear News Date: August 2013 Location: USA

ERYWGLOEPIEXLIV GSQ GW$ERYWGLOEPIEXLIV GSQ %ZEMPEFPI EX 7LST2&' GSQ ,ERHFEKW GSQ >ETTSW GSQ 7LSIFY] GSQ %QE^SR GSQ SXLIV *MRI 6IXEMPIVW

Magazine: More Date: September 2013 Location: USA

Magazine: Harper’s Bazaar Date: June/July 2013 Location: USA

866.403.1314 I www.anuschkaleather.com I Available at ShopNBC.com, Handbags.com, Zappos.com, Shoebuy.com, PlanetShoes.com, Amazon.com, Sole Desire Shoes (CA) & other Fine Retailers.

*This This h lifestyl sty e is s being eing ing use u d for or illustra i ustra ustr t ativ ttive ive p ive purposes r only and nd d sho should ould n nott be c con nside ns sidered d as an endor end endorsement ementt by y the mo model. mode m odel de el 514 el. 514-DRD-$366 4-DRD-$36 4-DRD 4 RD D-$ $36 $ 366. 66. 66

Magazine: Harper’s Bazaar Date: November 2013 Location: USA

49

866.403.1314 I www.anuschkaleather.com Available at ShopNBC.com, Handbags.com, Zappos.com, Shoebuy.com, Footwearetc.com, Amazon.com & other Fine Retailers.

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.


About Anuschka Anuschka /an-ush-ka / n. like no other. Handcrafted. One Story at a Time. Anuschka™ is a premium brand of hand painted accessories. And yet, each Anuschka creation is so much more than merely an accessory. It is a story. Each Anuschka accessory is unique. It is rich in design, form and possibilities. Fiery bursts of tropical carnations bring hot summer gardens to life in a hand-painted hobo. Regal peacocks in a feathered bloom of colors. Birds of paradise basking amidst protea,anthuriums and orchids in the glow of a Hawaiian twilight. The lazy innocence of pansies against the backdrop of a wilderness safari. These are just a smattering of images. Moments in time. Flights of fancy. These are Anuschka stories that are born in the imaginations of our artistic visionaries. And meticulously translated into exquisite hand-painted collectibles by our skilled artisans. So that you can own a prized piece of handcrafted storytelling. Some may call it an accessory. A tote. A wallet. A lug-it-everywhere satchel. But you’ll always know it’s so much more. The Storytellers Like all good stories, the tale of Anuschka starts once-upon-a-time, with just an idea. A vision. A dream cherished by founders Swapan and Roma Basu. A yearning to fuse art and function. A determination to use art, design and enterprise to empower and uplift craftsmen. Since the late 80s, Swapan Basu and his wife Roma have been designing hand-painted Anuschka creations, continuously evolving the art and production process, while always preserving the integrity of the brand. The unique handcrafted luxury that is the weft and warp of each Anuschka product. For over 25 years, Anuschka has remained the only family owned, designed, manufactured and distributed one-of-a-kind hand painted collection at select boutiques across the world. At the outset, Roma started designing hand painted bags while evolving the production process and refining the painting methodology. Today, it remains a closely guarded family tradition. An Anuschka creation isn’t born in a faceless factory churning out thousands of identical monotone bags every day. The makers continue to work as a family. Even today, Roma and Swapan are in the workshop every day, overseeing the production and ensuring that every Anuschka that leaves the workshop furthers the integrity of the brand. Carrying it Forward Swapan and Roma’s son, Bhaskar Basu, joined the family business over a decade ago and continues to bring the same passion and commitment to the family tradition. Having spent many summers working with his parents, he grew up watching his mother design and train artisans and his father select the leathers and coordinate production. Armed with a degree in Business Administration from Boston University, Bhaskar was instrumental in taking the brand international and founding The Basu Group Inc, USA in 2000. Since then, catalyzed by Bhaskar’s keen understanding of local and international fashion trends, the brand has taken giant strides in growing its international footprint. Today, Anuschka creations are being individually hand painted by over a hundred highly skilled artisans working under Roma and Bhaskar’s guidance. These unique creations can be found in boutiques and luxury retail outposts in over two dozen countries. Luxury with a Conscience Even in the throes of rapid global expansion, Anuschka has remained true to its core values and is dedicated to employing craftsmen and artisans who would otherwise grapple with unemployment and economic hardship. From the days of Anuschka’s infancy, the Basu family was determined to find the most skilled artisans to paint their designs on the handbags. They recognized the improbability of finding a professional artist who’d be willing to spend hours in a factory painting the same

50

design over and over again. In search of talented artisans to paint handbags by hand, individually and in large quantities to meet market demand, Roma Basu saw the need to do things differently. So, she took a leap of faith. Roma hired unemployed and economically challenged young adults, armed with a basic sense of art and a keen eagerness to learn the trade. Roma personally taught them the intricacies of painting on leather in the family’s workshop. Over the years, by becoming a part of the Anuschka family, these skills empowered them to earn an honest living and provide for their families. Changing Lives: Kaushik’s Story Kaushik was 22 when he started working at the Anuschka workshop in the early 90s. Kaushik lived in a nondescript village on the fringes of the bustling metropolis that housed Anuschka’s workshop. He made a living as a day laborer, fi nding odd jobs and frequently working in construction or on the tiny family farm. He made very little money despite clocking in long hours of staggering labor. His village didn’t have electricity. The entire village shared one television that they would operate on a huge battery. Every four weeks they would take the battery to a nearby town for recharging. Yearning for a better life, Kaushik came to Kolkata. His brother-in-law told him about Anuschka, as his friend used to work there. Kaushik enjoyed drawing as a young boy but hadn’t received any formal training. When he joined the Anuschka team, he learned the basic techniques on the job. He was taught the tools of the trade. How to wield a paint brush. How to navigate the intricacies of painting on leather. How to harness his skills and create one-of-a-kind art. Within a couple of years, Kaushik had mastered the process of painting on leather. At the same time, his income had grown incrementally. He helped his family and his village draft a petition to the local government and was instrumental in bringing electricity to his village. In subsequent years, as Kaushik got married, he provided for his wife and his new home in the city while also taking care of his extended family in the village. Later, he brought his younger brother to join the Anuschka team as an apprentice. When his father suffered a stroke, he could afford adequate medical attention, no longer at the mercy of the government healthcare system. Today, Kaushik is paying it forward. He is growing his family farming business in the village by engaging local youth, while boosting his family income through his earnings from Anuschka. He also mentors the new recruits into Anuschka’s workshop, teaching them the art that transformed his life. Beyond the monetary security, Kaushik is intellectually stimulated through his craft. No longer on the fringes, Kaushik is now a worthy aspirant of India’s new urban middle class. Enriching the Community through Fair Trade The success of The Basu group and its tremendous contribution to its active community can be exemplifi ed by such artisans like Kaushik who are still working with the company and growing the cycle of sustainability by recruiting others who are facing the same income challenges. A hands-on creative head, Roma is still in the workshop every day interacting with the senior artisans as well as their apprentices and coaching them to hone their skills. The Basu Group’s fair trade policies ensure that their artisans are paid higher rates than similar skilled workers in other industries. They support the artisans’ efforts with health insurance for their families and retirement benefits ts, enabling them to afford the basics that are taken for granted - electricity in their homes, the ability to send their kids to school and to plan for their retirement. All this goes a long way in boosting their morale, providing a support system and inspiring them to work better. Thanks to Roma’s vision, a business challenge has evolved into a unique community engagement. The family’s passion and commitment is reflected in every accessory created in the workshop by their team. And with each accessory that they create, they simultaneously reinvent lives.

Copyright © 2000-2015, The Basu Group, Inc. All rights reserved.




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