Contact: Daniel Jazvac 416.920. 4085 jazvac@primenutrients.ca primenutrients.ca
Available in 5 sizes: 120 ml, 500 ml, 1l, 10l, 20l.
Better World Plant Food. Authentic, Effective, Sustainable. The Company
• Based in Toronto, Ontario • produces Better World Plant Food and Nutrient One Hydroponic Additive • focused on the production of non-polluting, sustainable, certified organic plant nutrition based on insect biology • serving lawn & garden, health food, floral and hydroponic industries
Price point
The Product: Better World Plant Food • Better World Plant Food is an insect biology based high-value fertilizer Features and Benefits Innovations
• entirely natural • infinitely sustainable • no synthetic chemicals or additives • works on all plants • naturally concentrated • will not burn plants • works alone or with other plant nutrients • non-toxic and pet safe • domesticates a ubiquitous beneficial natural insect activity • provides a highly effective certified organic plant nutrient • concentrated nature outperforms typically bulky organics • highly scalable manufacturing potential while remaining entirely environmentally beneficial • recognition in 2012 by the AAPFCO (Association of American Plant Food Control Officials) as a “recognized plant food source material providing nutrient value”
Marketing Packaging
• very low application rates and absolutely simple to use • gram for gram far more effective than almost all organic fertility alternatives (certified and uncertified) such as worm castings, kelp, bone meal, feather meal, fish emulsion, compost, bird and animal manures, etc. • attractive to customers for its certified safety and effectiveness, non-odorous nature, specialized packaging that exudes “quality” • positioning beside nematodes on the floor of the store will attract consumers already willing to pay a premium for responsible solutions and with faith in biology • existing sales channels are seeing repeat sales at the present price points • extremely long shelf life - beyond 3 years if not subject to temperature extremes • Facebook and Google advertising - highly flexible in targeting and timing • Twitter, linked to Facebook updates, corporate website • viral marketing via gardening forums of various kinds • POP displays, in-store posters & brochures, radio, print ads pending in select publications • communication to thought leaders such as competitive growers, top chefs, organic growing advocates, environmental thinkers, health advocates • partnership with Evergreen Brick Works • “instant classic” look and feel designed to invoke curiosity, trust and prestige • entirely recyclable materials • weather resistant and fade resistant • luxurious finish that stands out in its category • registered UPC codes • hangs on pegs or stands upright
Manufacturing & Logistics • product liability insurance in place for Canada and USA • DSD from Toronto to any Canadian location in 7 business days • weekly production capacity of hundreds of pieces per week, capable of scaling up to thousands per week • capable of supplying 180 stores • total shipping flexibility - whatever is required • recommended initial shipment of 120+ pieces per store
Better World Plant Food. Authentic, Effective, Sustainable. Pricing
ur suggested retail pricing for our five available O package sizes as follows:
• 120 ml / 0.5 cups. Our sampler starter pack. Feeds 24-48 sq. ft. Try us and you’ll be back for more. msrp: $6.99 Retailer Pricing: $4.20
• 500 ml / 2 cups. Feeds 100-200 sq. ft. Ideal size for indoor plants and smaller gardens. msrp: $20.99 Retailer Pricing: $12.60
• 1 L / 4 cups. Feeds 200-400 sq. ft. For larger gardens. msrp: $34.99 Retailer Pricing: $21.00
• 10 L / 2.64 US gallons. Feeds 2,000-4,000 sq. ft. For serious gardeners and professional growers. msrp: $175.00 Retailer Pricing: $105.00
• 20 L / 5.28 US gallons. Feeds 4,000-8,000 sq. ft. For large gardens and yards. msrp: $320.00 Retailer Pricing: $192.00
Feeds the parts other plant foods can not reach.
complete nutrition for all flora & trees • Concentrated, Will not burn plants taste in edible plants • 100% organic, no synthetics • Improves Enhances plant resilience & yields • Increases root mass & flowering • Non-toxic and pet-safe • •
How plants thrive in nature. If you visit the woods today, you’ll be sure to notice one thing– that plant life thrives without chemically engineered fertilizers. The flora gets everything it needs from nature. The process is harmoniously simple. Plants respond best to nutrients provided by nature’s primary recyclers: insects. Insects consume organic matter and, through their digestion process, deposit nutrient-rich material. Plants, in turn, react to and consume the nutrients that insect digestion contributes to the soil. Better World harnesses natural processes. Quite simply, we harvest the nutrient-rich material produced by the natural life cycle of insects. No additives. No chemicals. No pollutants. The process is fully natural, fully organic, and completely sustainable because we gather the organic material and let nature happen. Simple. The end result is the ultimate plant food. Better World provides most plants with everything they need for their entire growth cycle. Works great indoors and out. Try it for yourself!
Retail Brochure >
< In-store POP Backer Card
Advertising Posters.
These blueberries, like so many fruits and veggies in Southern Ontario this summer, seemed to enter dormancy after the heavy rains of the spring. About 3 weeks after starting on Better World - we have fruit happening. Photographed at Frankâ&#x20AC;&#x2122;s Magic Crops, Burlington ON.
Ravine Vineyardâ&#x20AC;&#x2122;s not only produces superb local organic wines, they also serve thousands of gourmet meals every year. Everything produced by the vineyardâ&#x20AC;&#x2122;s large garden goes to the talented chefs in their kitchen. This year Ravine grew with Better World and saw more, and better, tomatoes, greens, beans & gourds. Photographed at Ravine Vineyards, Niagara-on-the-Lake, ON.
These rapidly ripening Better World-fed peppers at Evergreen Brickworks, beautiful deep colours coming in... almost chocolate tones. Photographed at Evergreen Brick Works, Toronto ON.
Dan Atlee shows how much this cactus grew in the three weeks since he began applying Better World. We encouraged Frank and Dan to throw Better World at the biggest problems in their garden.... and this cacti was one of them. This cacti was written off for dead because of damage. Photographed at Frankâ&#x20AC;&#x2122;s Magic Crops, Burlington ON.
This photo of a very healthy phalaenopsis was provided by Marilyn, a grower who has been raising orchids (some of them prize-winners) for over 30 years. Whatâ&#x20AC;&#x2122;s very interesting about this particular plant is that the blooms are now over 3 months old. This particular specimen had never before managed to sustain any bloom past 6 weeks. What made the difference? Apparently the Better World the plant has been fed for the past few months. Marilyn was a healthy sceptic when she first tried our product: now sheâ&#x20AC;&#x2122;s a believer! Photographed in Marilynâ&#x20AC;&#x2122;s home, Toronto ON.
Better World Plant Food is effective for all stages of plant growth. The earlier a seed or seedling is exposed to Better World, the healthier the plant will be. Here you can see the enhanced root mass on tomatoes grown from seed at the Matchbox Garden & Seed Company greenhouses. The plants fed with Better World were two to three weeks ahead of those without. Photographed at Matchbox Garden & Seed Co. greenhouses, Downsview ON.
Close up of Swiss Chard, showing rich veins and healthy stems. Inset shows other herbs grown in the same bed, in winter, using a grow light. The Backyard Urban Farm Company used Better World Plant Food for enhanced results in their impressive display at the Canada Blooms Garden Show. This display went on to be featured on a CITY TV Breakfast Television segment of the popular â&#x20AC;&#x153;Frankie Flowersâ&#x20AC;? show. Photographed at Canada Blooms, March 2011, Toronto ON.
Better World Plant Food was used as a foliar spray at the Matchbox Garden & Seed Company farm, four acres in the Kortright Centre. Shown here, a beautiful crop of organic snap peas. Photographed at Matchbox Garden & Seed Co. farm, Kortright ON.