TW STEEL M A K I N G A S TAT E M E N T
MAGAZINE
FA L L E D I T I O N 2 0 1 4
KELLY ROWLAND State of Mind
TW Steel goes Big Time with VR|46
DJ MITCHELL NIEMEYER
Spotlight on Talent | www . twsteel . com |
1 TW STEEL - MAGAZINE
“THIS IS MY TIME” Kelly Rowland
BY
KELLY ROWLAND CANTEEN BRACELET
RAHI
SPECIAL EDITION FEATURES coating - Precision chrono movement - Mineral crystal - Steel bracelet with PVD black coating
TW312
10 ATM water resistant.
3 TW STEEL - MAGAZINE
REZVANI
40 mm Steel case with A-grade PVD black
T W1309 Ø 45 MM
SLIM LINE FEATURES 45 mm Steel case with PVD rose gold plating - 3 Hands movement - Sapphire crystal - Steel bracelet with PVD rose gold plating - 5 ATM water resistant
4 TW STEEL - MAGAZINE
WELCOME Welcome once again to the exciting world of TW Steel presented through the latest edition of our very own magazine. As a brand that’s into doing everything BIG TIME, our challenge is often editing down the content to pack into the pages here. Through our global brand platforms, such as our partnerships with the likes of Sahara Force India Formula One™ Team and Movistar Yamaha MotoGP™, to our outstanding brand ambassadors which include Kelly Rowland, David Coulthard and Mitchell Niemeyer, we’re always busy promoting TW Steel worldwide. The most recent addition to those dynamic platforms is our new relationship with VR|46. The VR|46 brand was created by MotoGP™ legend and current Movistar Yamaha MotoGP™ rider, Valentino Rossi, to satisfy his huge fan base seeking quality merchandise representative of the World Champion’s lifestyle. We’re tremendously excited to have the association with VR|46 and as you’ll see later in the magazine, we’re bringing to the market some exceptional timepieces in the first TW Steel VR|46 Collection and through our new fan-friendly VR|46 / Yamaha Factory Racing ‘By TW Steel’ Collection. As always, product is key to all that we do. On that note, Slim Line has continued to be a huge success for us in 2014, raising many conversations about how we’ve successfully maintained our oversized DNA while producing such exquisite slim-cased models. Looking ahead to 2015, our 10th anniversary as a company, we’ll be celebrating our Canteen Collection. A mainstay of the TW Steel family and our best selling models around the world, we’re doing some amazing things with Canteen next year to maintain its status as a timeless classic. We have a couple of our leading Canteen editions featured here in the magazine in our Bold Statements product profile. Please enjoy this slice of TW Steel and our efforts to be truly ‘Big in Oversized Watches’. Regards, Jordy Cobelens Co-Owner & CEO, TW Steel
5 TW STEEL - MAGAZINE
TW STEEL contents TW STEEL PARTNERS WITH VR|46
7
BOLD RELATIONSHIP UNITES TWO ENERGETIC LIFESTYLE BRANDS
LA LAUNCH FOR LATEST KELLY ROWLAND TIMEPIECE GLOBAL AMBASSADOR INTRODUCES
13
NEW SIGNATURE TIMEPIECE AT FELDMAR
THE BIG TIME PROFILE INTRODUCING DJ MITCHELL NIEMEYER’S RISE TO THE TOP
15
SLIM LINE MOODS
29
SLIM LINE STYLE FOR ALL OCCASIONS
BIG TIME WINNER - JOIN THE TEAM JONATHAN KEMPSELL WON THE OPPORTUNITY OF A LIFETIME WORKING FOR SAHARA FORCE INDIA AT THE ITALIAN GRAND PRIX
35 Big time news............................................................. 11
45
STATE OF MIND........................................................... 21 Singapore Boutique ..................................................... 28 GO your own way......................................................... 33 FRIENDS of The brand.. ................................................. 38 BOLD STATEMENTS...................................................... 39
YAMAHA FACTORY RACING PARTNERSHIP REVS UP
This is Voyeur............................................................. 42
INTRODUCING THE NEW YAMAHA FACTORY
Big Time Takes on Dance Valley...................................... 43
RACING ‘BY TW STEEL’ COLLECTION
Share your TW Steel.................................................... 48
6 TW STEEL - MAGAZINE
TW STEEL A N N O U N C E S PA R T N E R S H I P W I T H
VR | 46
Timing really is everything so we were naturally delighted to see Movistar Yamaha MotoGP™ rider Valentino Rossi secure his first MotoGP™ victory of the 2014 season on the same weekend we announced our partnership with his VR|46 lifestyle brand.
7 TW STEEL - MAGAZINE
PARTNERSHIP
TW935 / TW936
T
he setting was September’s
(45mm) & TW936 (48mm) and a
‘Grand Prix of Misano’, hosted
Tech edition, TW937 (48mm).
at the Marco Simoncelli Misano Circuit, the track essentially a
Secondly, the dedicated fan base
‘home’ race for Rossi and packed
enjoyed by VR|46 will also be spoilt for
with fans emblazoned with the
choice courtesy of the new €99-each
famed VR|46 logo either on their
VR|46 / Yamaha Factory Racing ‘By
caps, t-shirts, jackets, flags and
TW Steel’ range.
in some cases, just directly on themselves.
The captivating six-piece collection (VR1 – VR6), presented in 40mm and
TW Steel’s new relationship with
45mm sizes, is exceptionally priced
VR|46 currently encompasses
considering features of the models
two distinctive watch collections
include genuine carbon cases,
available to fans and watch lovers
reinforced mineral crystal and a water
alike.
resistance to 10 ATM.
First up is the official TW Steel
Thrilled to pair two global lifestyle
VR|46 / Yamaha Factory Racing
brands together, TW Steel CEO Jordy
watch collection. The range starts
Cobelens commented on the relation-
with three desirable new models,
ship and timepiece collections: >>
including two Pilot editions TW935 8 TW STEEL - MAGAZINE
The VR|46 brand is an extension of Valentino Rossi’s values and lifestyle
“Naturally we’re very excited to partner with the VR|46 brand and start a truly progressive relationship. The VR|46 brand is a further extension of Valentino Rossi’s values and his lifestyle choices. Having been exposed to that directly via our partnership with Movistar Yamaha MotoGP™, we knew we wanted to work directly with VR|46 through the production of these new watch collections.”
TW937
9 TW STEEL - MAGAZINE
PARTNERSHIP
He continued; “There really is something for everyone between the two collections. The TW Steel VR|46 / Yamaha Factory Racing collection appeals to the consumer looking for a high-end and distinctive timepiece. In the Tech and Pilot editions we know we have strong models to partner with the VR|46 brand. At the same time, our new €99 VR|46 / Yamaha Factory Racing ‘By TW Steel’ models offer amazing quality and performance at a very fan-friendly price point.” The VR|46 partnership announcement, held on the Friday of the race weekend, was then followed by a scintillating performance from Rossi on the Sunday afternoon. The Italian, a seven-time MotoGP™ World Champion, raced his way to his 81st career victory in MotoGP™ competition and the first win of the season for Movistar Yamaha MotoGP™ – of which TW Steel is also a proud partner.
www.yamahavr46watches.com 10 TW STEEL - MAGAZINE
BIG TIME NEWS
RHINORAGE TW Steel is proud to announce that its
to be used in the fight against rhino
fundraising initiative in support of Rhino
poaching. The tailor-made trailers will be
Action Group Effort (RAGE), led by its
covertly deployed with Anti-Poaching
South African partner Luxco, has raised
Unit (APU) personnel to undisclosed
on its popular Canteen Style timepieces;
R260,000 since its launch in September
locations in reserves on the western side
incorporating the RAGE logo and sold
2013. RAGE has unveiled four specially
of the Kruger National Park as well as in
exclusively through a dedicated web-store
designed trailers, developed with funds
the Eastern Cape. TW Steel produced
with retail proceeds donated directly to RAGE.
raised through the TW Steel campaign,
a limited four-model collection based
www.twsteelrhinorage.co.za
PHILIPPINES
SLIM LINE CAMPAIGN MEDIA LAUNCH To introduce the Slim Line collection in the Philippines, a media launch was organized in the nation’s capital, Manila. The Slim Line campaign was entitled #WhyNotBoth emphasizing TW Steel’s features ‘big and oversized’ while focusing on the new slim casing to cater to the chic trendy corporate look. The event was well attended by members of the media – from the daily broad sheets to lifestyle and gadget magazines as well as three of the top five TV stations in the Philippines.
PYL Philippines Winners Last year TW Steel was all about
‘Meet & Greet’
‘Pilot Your Life’ – our campaign where
with TW Steel
consumers purchasing a TW Steel in a
global brand
participating market could share their BIG
ambassador David
TIME ambition with us with one global
Coulthard – who
winner having their dream fulfilled to the
was there for the
prize value of €50.000.
Singapore Grand Prix.
In the Philippines, the lucky second-
treated to an eight-course afternoon tea
place prize winners from the region won
Prior to meeting the 13-time Grand Prix
at the famed Ritz Carlton Hotel. The rest
the opportunity to fly to Singapore this
race winner and posing for their photos
of their weekend was spent at their leisure
September for a weekend and enjoy a
to capture the moment, the group was
enjoying the delights of Singapore.
11 TW STEEL - MAGAZINE
BIG TIME NEWS
INDONESIAN
LAUNCH & STORE OPENING August 2014 saw the launch of TW Steel in Indonesia. Cementing the brand’s status as one of Asia’s fastest growing timepiece names, we celebrated appropriately with a luxurious event for dealers, media and celebrities in the nation’s capital, Jakarta.
The event was swiftly followed by the
With the TW Steel collection on display, guests were treated to a truly BIG TIME experience with celebrities being gifted
official opening of TW Steel’s first brand store in Indonesia – situated at the Plaza Indonesia Shopping Centre. Proving to be a popular attraction from its first day,
TW Steel, Indonesian consumers are
receiving the customary gift bag following
and with the launch event generating
firmly embracing our ‘Big In Oversized
a fantastic evening’s entertainment.
substantial media coverage for
Watches’ mantra.
their very own timepieces and guests
SPECIAL APPEARANCE
SERGIO PEREZ Sahara Force India racer Sergio Perez made a BIG TIME stop on behalf of TW Steel in his home country Mexico prior to the United States Grand Prix. A firm fan favourite, the popular driver made
YAMAHA FACTORY RACING PARTNERSHIP REVS UP
a special appearance at the Liverpool Store in
The British Grand Prix at
further to the excitement of fans
before taking part
Silverstone in August played host
around the world. Amidst the
in a series of media
to the latest evolution of
fanfare of a pre-event paddock
engagements
TW Steel’s dynamic partnership
party, TW Steel unveiled a brand
to promote the
with Yamaha Factory Racing and
new fan-friendly value range
brand’s association
it was of course suitably ‘Big Time’.
comprising six new designs
as ‘Official Timing
under the Yamaha Factory Racing
Partner’ to Sahara
Collection ‘By TW Steel’ name.
Force India Formula
The relationship, which started between the two brands in 2013 has now been revved up even
Guadalajara. He was kept flat out on his flying visit, signing autographs for TW Steel winners
One™ Team. Read More On Page 47 >>
12 TW STEEL - MAGAZINE
FELDMAR WATCH COMPANY HOSTS
KELLY ROWLAND LAUNCH 13 TW STEEL - MAGAZINE
OUT OF THE BOX
TW Steel took Los Angeles by storm in September officially launching the new Kelly Rowland Canteen Bracelet Special Edition at the stunning Feldmar Watch Company in West Hollywood.
K
elly Rowland attended the launch party
join us and share her enthusiasm for TW Steel
along with TW Steel CEO and co-owner
with the guests here. I’m excited to see the re-
Jordy Cobelens and an exclusive mix of VIP’s,
sponse from everyone, not just to Kelly’s new
including ‘Glee’ star Matthew Morrison, and
watch but to the whole TW Steel collection on
Feldmar Watch Company clients.
display.”
Having worked the red-carpet to a barrage of
WATCH PROFILE TW312
photographers outside, Kelly’s presence in-store
KELLY ROWLAND CANTEEN BRACELET
saw the Grammy Award winner mix and mingle
SPECIAL EDITION
with guests while showcasing her latest Special Edition timepiece (TW312).
Kelly’s new watch features a distinctive and highly appealing all-black PVD coated steel case
Commenting on the night she enthused; “I’m
and bracelet, complete with a brushed finish for
thrilled TW Steel launched my watch here in my
added refinement. The 40mm model, which is
home in LA with Feldmar Watch Company. This
10 ATM water resistant, sports a revised link de-
is truly a luxurious store and a great venue for
sign on the bracelet, differing it from the original
a party like this so it made a lot of sense. We
Canteen Bracelet models first introduced back
worked so hard to make sure we had a design of
in 2012.
watch that was desirable and would compliment a variety of styles. We’ve made that happen and
Powered by a chronograph Miyota 0S20 move-
it’s exciting to see everyone’s reactions to it.”
ment, the latest design also enjoys the stylish look of rose gold colored numbering and indexes.
TW Steel CEO Jordy Cobelens backed up Kelly’s statement at the party.
Kelly’s signature adorns the case back of TW312, the third timepiece sporting her
“We’ve enjoyed a terrific launch of Kelly’s new
name following her previous TW Steel ex-
timepiece, hosted magnificently here at Feldmar
ecutions, CE4006 and CE4007 from the
Watch Company. They’re fantastic partners and
CEO Tech collection.
I’m personally delighted that Kelly was able to
14 TW STEEL - MAGAZINE
THE
BIG TIME PROFILE TW STEEL’S COLLABORATION WITH DUTCH DJ SENSATION AND BRAND AMBASSADOR MITCHELL NIEMEYER RECENTLY CULMINATED WITH THE LAUNCH OF THE 26-YEAR-OLD’S VERY OWN OVERSIZED TIMEPIECE.
DJ MITCHELL
NIEMEYER
15 TW STEEL - MAGAZINE
INSPIRING
BY RAHI REZVANI
16 TW STEEL - MAGAZINE
INSPIRING
VERY FIRST CANTEEN BRACELET MODEL SIZED AT 45MM AND TO PUT IT BLUNTLY, THE WATCH CREATED PERFECTLY REFLECTS THE ENERGY AND PASSION THE
N
AMSTERDAM-BORN DJ BRINGS TO HIS MUSIC –
iemeyer started his musical journey
FUSING ‘HOUSE’ AND ‘ELECTRO’ TOGETHER.
after being exposed to Electronic Dance
BY
RAHI
REZVANI
Music courtesy of his friends.
“I knew I wanted to be a DJ after watching
While it’s undoubtedly an exciting lifestyle,
some of the biggest acts perform at events
having carved out a niche for himself in the
organized by friends of mine,” he recalled.
hot-bed of talent that is Amsterdam’s bustling
“I saw what those artists could do in front of an
EDM scene, Mitchell is conscious that
audience and there and then I knew I wanted to
too much of the outside world, being a DJ
do that for the rest of my life.”
appears to be a relatively easy job. 17 TW STEEL - MAGAZINE
TW313
THE MITCHELL NIEMEYER SPECIAL EDITION IS THE
INSPIRING
“People who aren’t in the industry only really
“There are a lot of amazing artists out there but
get to see the ‘outside’ of a DJ’s life. They don’t
if I had to pick one to work with it would defi-
appreciate that it takes a tremendous work ethic
nitely be Steve Angello (formerly of global EDM
to make it in this business. It looks glamorous
giants Swedish House Mafia). I’ve always been
playing to big crowds, traveling all over the
inspired by his music and his DJ sets, so to ever
world to entertain but there’s another side to a
have the opportunity to work with him would be
DJ’s lifestyle.
outstanding.”
He continued; “It’s things like only sleeping for
Away from the music scene, Niemeyer describes
one or two hours a night, catching four flights
his fashion style as being ‘basic’ with a love of
in three days, being in the recording studio for
anything black from t-shirts and sweaters to
hours and even days because you’re trying to
pants and jackets. His exception, of course,
perfect a song. It’s exhausting sometimes but
comes in the form of his TW Steel collection.
there’s no doubt, the end result is definitely His own Canteen Bracelet Special Edition in-
worth it.”
corporates a personal design element often on Highlights of the job which Mitchell values
display to his audiences, his tattoos, with the
include the opportunity to travel, despite some
stars that feature on his arm similarly featuring on
occasional punishing flight schedules, and
the dial of his TW313.
meeting new people, playing to new audiences and experiencing different cultures. Those experiences both help to influence and inspire him musically. “It’s always hard to single out one highlight, not least as a lot of great things have happened to me, especially over the last year. If I had to pick
“People who aren’t in the industry only really get to see the ‘outside’ of a DJ’s life”
one standout moment though it would have to be playing the legendary Pacha Ibiza. It’s the
“For me it all started with just one small tattoo
true Mecca of House music and it was definitely
but I fell in love with the kick that it gave me. I’m
a ‘Big Time’ moment for me personally.”
almost out of space now but I love my tattoos and it’s fun to see that element of who I am being
Refusing to stand still for too long though, Nie-
featured in my TW Steel.”
meyer’s 2015 goals and aspirations are currently at the forefront of his mind along with the artists
Of course no new watch model is complete
he’d like to work with.
without a supporting marketing campaign and Mitchell was promptly called to action for his
“I’m planning on starting 2015 with a bang,”
‘This Is My Time’ promotion. As someone used
he enthused. “I’m finishing off a collaboration
to performing to an audience, the DJ in turn had
with the talented MOTI and the beautiful vocal
to model for Rahi Rezvani, the Amsterdam-based
talents of Miss Palmer. It’s going to be a big way
photographer charged with capturing the look for
to kick off the new year.
TW Steel’s current ambassador campaigns. >> 18 TW STEEL - MAGAZINE
REZVANI RAHI BY
19 TW STEEL - MAGAZINE
BY
RAHI
REZVANI
INSPIRING
“Well there’s certainly a big difference performing to an
WATCH PROFILE
audience and effectively having to perform in front of
Mitchell Niemeyer Canteen Bracelet Special Edition / TW313
a camera! I’d worked with Rahi before though so I was pretty comfortable doing the shoot, he knows how to bring out the best of me in that environment.” A self-confessed gadget addict, never spotted too far from his MacBook, iPhone, Beats headphones and GoPro camera, Mitchell is the very embodiment of the new set of DJs taking the EDM world, capturing their life for all to see while sharing their artistry through their music. When asked what the future holds next he simply responds; “More music, more gigs and new adventures!” 20 TW STEEL - MAGAZINE
Unique to this fantastic timepiece (45mm) is the exclusive dial, which mirrors Mitchell’s favorite tattoo design featuring prominent stars. These have been subtly incorporated into the dial, which also stands out courtesy of titanium colored horizontal stripes. Distinctive orange and white hands and markers add a pop of color to the design, the orange also reflecting Niemeyer’s Dutch DNA, one shared with the brand ‘Big in Oversized Watches’. A stylish sandblasted PVD dark titanium coated steel case houses a state-of-the-art Chronograph Big Caliber Miyota 6S20 movement. The bezel on Mitchell’s edition features a PVD black-coated shine finish with the mid-pieces on the bracelet matching. The steel bracelet, which features a revised link design, incorporates a sandblasted PVD dark titanium coating. The model is also 10 ATM water resistant.
STATE OF MIND
STATE OF MIND Simply Stunning, Simply Kelly – We think you’ll agree that Kelly Rowland’s latest ‘This is My Time’ images are sensational. We asked Kelly to share her ‘State of Mind’ to accompany her new campaign photo-shoot and latest Canteen Bracelet Special Edition timepiece launch. *** “I STILL REALLY SEE THIS WATCH AS BEING FOR ANY OCCASION. STYLE SHOULD NEVER BE BOXED FOR JUST ONE SETTING OR EVENT. I REALLY WANTED TO DESIGN A WATCH FOR ANY AND EVERY OCCASION.”
Kelly 21 TW STEEL - MAGAZINE
STATE OF MIND
BY RAHI REZVANI
22 TW STEEL - MAGAZINE
STATE OF MIND
”I GUESS THE EASIEST WAY TO TRANSLATE IT IS THAT STYLE ALWAYS EVOLVES. I WANTED A WATCH THAT WAS AN EVOLUTION OF STYLE FROM
BY
RAHI
REZVANI
THE EARLIER EDITIONS.”
23 TW STEEL - MAGAZINE
STATE OF MIND
BY RAHI REZVANI
24 TW STEEL - MAGAZINE
STATE OF MIND
“OVER THE YEARS I’VE LEARNED SO MUCH ABOUT TIME MANAGEMENT. BUT THAT SAID, DURING ANY CREATIVE REZVANI
PROCESS, THE RULES HAVE TO BE BENT A LITTLE BIT! BEING
RAHI
TAKEN BY THE MOMENT IS TRULY
BY
A GIFT.”
25 TW STEEL - MAGAZINE
STATE OF MIND
*** ”LIFE FOR ME IS GREAT BECAUSE OF MY FAITH, MY FAMILY, MY FANS AND LOVE.”
W W W. K E L LY R O W L A N D . C O M
26 TW STEEL - MAGAZINE
CE 4017 Ø 48 MM
EMERSON FITTIPALDI LIMITED EDITION FEATURES 48 mm Steel case with A-grade sandblasted PVD black coating - Precision chrono movement Sapphire crystal - Italian leather strap 10 ATM water resistant
27 TW STEEL - MAGAZINE
AROUND THE WORLD
SINGAPORE BOUTIQUE WELCOMES THE PUBLIC
TW Steel, in partnership with Steel Watch Pte Ltd, proudly launched its latest brand boutique in September 2014, this
and Grand Century Place and its
Perez, and Lee McKenzie, BBC
time in the ‘Lion City’ of Singa-
ever-growing stand-alone stores
TV’s F1™ pit-lane reporter – all
pore.
in The Philippines.
of whom were in the city for the weekend’s Singapore Grand Prix.
Located at the newly revamped
The Singapore boutique launch,
Shaw Centre Retail Mall, situ-
held on 17th September, was at-
The event had been preceded
ated at the heart of Singapore’s
tended by co-owner and CEO of
earlier in the day with a fan Q&A
shopper haven Orchard Road,
TW Steel, Jordy Cobelens, along
session for Hulkenberg and Perez
the brand’s latest boutique store
with global brand ambassador
hosted by TW Steel, where the
follows the successful launch
David Coulthard, Sahara Force
drivers were quizzed by local DJ
of its Hong Kong stores at the
India Formula One™ Team driv-
Glenn Ong.
prestigious Harbour City Mall
ers, Nico Hulkenberg and Sergio 28 TW STEEL - MAGAZINE
SLIM LINE MOODS
GREG JAMES & TOM WHARTON THE PORTRAIT Creating the finest English made bespoke creations, our London connection, Tom Wharton, is the founder of Barrington Ayre Shirtmaker & Tailor. Inspired by the TW1301 and UK radio personality, Greg James, Wharton worked his creative magic to produce a vibrant suit fitting for both watch and client. When enthusing about the project Wharton commented; “It’s been a lot
” I liked it, but I wanted it different to suit my personal style”
of fun to work with him (Greg) to create something with a Slim Line watch in mind. The combination of a slim cut suit, Greg being slim himself and then the Slim Line watch works beautifully. The suit we’ve designed is perfect, it works extremely well with both Greg and the watch.”
29 TW STEEL - MAGAZINE
SLIM LINE MOODS
THE WATCH Wharton has always been inspired
On the virtues of Slim Line, Wharton
by clothes and famous people with
was equally passionate; “The idea
notable dress sense. Such was his
of a stylish, luxurious watch that
passion he knew tailoring would be
fits perfectly under a shirt or suit
his chosen path.
is brilliant. This watch is blingy without being too ‘in your face’.
“I wanted to design clothes to suit
So you have a high quality watch
my personal style,” he said.
without shouting too much about it.
“One of my best friends describes
“I started sewing things myself
It’s a classic, stylish watch.”
me as a clockster weirdo.” James
and it really grew from there, I then
stated. “I’m a big fan of the Slim
moved into full blown tailoring.
Greg James, a known watch
Line being oversized. I like clean
I created my business to do what I
lover, was similarly impressed
designs and Slim Line is a watch
want to with clothing I couldn’t get
with Slim Line and its inspiration
that really fits my personal
elsewhere.”
for his new suit.
tastes.”
30 TW STEEL - MAGAZINE
SLIM LINE
Moods 31 TW STEEL - MAGAZINE
D E S I G N E D S TAT E M E N T S Our Slim Line collection undoubtedly showcases a slightly more refined style for an oversized timepiece. These sophisticated models make a bold statement regardless of the outfit you ultimately choose to pair them with. From the boardroom titan to the casual business traveller, the black tie VIP to the executive power dresser, there’s truly a Slim Line piece for all dress codes. Contemporary but with a hint of vintage, a Slim Line model effortlessly combines our oversized ethos while offering a sleek design statement unlike anything else. www.slimlinebytwsteel.com
32 TW STEEL - MAGAZINE
BY TW STEEL
A NightRider by TW Steel is truly for the free thinkers of the world, the independent spirits that so many wish they could be, so many WANT to be, but are just too afraid to be! We both salute and celebrate your freedom, your independence. Go your own way and tackle life head-on, unafraid of what awaits but living every moment, taking every second to the extreme.
The NightRider Collection by TW Steel is a celebration of independence. These magnificent timepieces encourage you to dare to be different, to make a real statement about your true self. 33 TW STEEL - MAGAZINE
THE COLLECTION The six-piece NightRider Collection by TW Steel partners the best of both companies with TW Steel bringing its global expertise in oversized watch design while
COLLABORATION
THE NEED TO KNOW – NIGHTRIDER: NightRider’s work is a tribute. It’s a tribute to art, to craftsmanship and to real Americans. They love their freedom and through their creative talents they demonstrate that passion with exceptional jewelry with a dynamic and supremely bold appeal. The brand has made its mark, quickly developing a loyal following and using its jewelry as a public canvas. Proud of hard work and getting their hands dirty for their art, NightRider is changing the jewelry business one piece at a time.
NightRider’s sublime American craftsmanship as a leading lifestyle jewelry brand, is proudly evidence in these unique models.
“You’re free to express your style, you’re free from the conventions that dictate what others think you should wear!”
Each model in the NightRider by TW Steel Collection showcases
movement and a captivating 3D dial,
NightRider’s artistry courtesy of their
with floating hour indexes coming
exceptional handmade 925-silver
courtesy of an innovative mounted
eagle adorning the dial of each
second ring.
piece. 1mm thick, but housed beautifully into the design and
The three different styles in the
structure of TW Steel’s renowned
collection, both presented in 45mm
Canteen Style model, the use of the
and 50mm editions, sport an
eagle is undoubtedly the signature
unashamedly bold and masculine
feature of this bold collection.
look while all are 10 ATM water resistant. All 50mm models come
Further distinction comes through
with an XL size strap to guarantee a
the use of a Swiss R513S-6 3-hand
comfortable fit on the wrist. 34 TW STEEL - MAGAZINE
JO I N T HE TE AM WINNE R
“It was a side of the sport I’d never seen before” Jonathan Kempsell We love to do everything BIG TIME at TW Steel and our competitions are the very
Earlier this year we ran a competition
the final European round of the 2014 season
across our Social Media channels for one
in amongst the famed ‘Tifosi’ of Italy.
lucky winner to ‘Join The Team’ – with the outstanding prize on offer the opportunity
Our winner, Jonathan Kempsell, already
to become a team member of Sahara
has a pretty cool job working for Tesla
Force India Formula One™ Team dur-
Motors in the United Kingdom but for the
ing September’s Italian Grand Prix at the
Italian Grand Prix he got to ‘Join The Team’
renowned Autodromo Nazionale Monza.
and work with Sahara Force India experiencing life behind the scenes of a Grand
embodiment
As the ‘Official Timing Partner’ to Sahara
of that
bring a member of the public closer to the
We caught up with Jonathan on his return
action courtesy of its partnership with the
from Italy to get his thoughts on his BIG
team and where better a setting than in
TIME prize.
philosophy.
Prix weekend.
Force India, TW Steel was excited to
35 TW STEEL - MAGAZINE
COMPETITION
Q: When you first entered TW Steel’s
to walk past all the other team trucks
JK: “The long hours everyone on
‘Join The Team’ competition, did you
and hospitality units and then get to
the team puts in. That, and just how
ever think you’d be the lucky winner?
‘home’ for the weekend at Sahara
quickly they break down the paddock
Force India’s paddock base.”
while the race is still taking place.”
Jonathan Kempsell (JK): “No! I’ve never won anything like this before,
Q: Of all the things you experienced
it was amazing.”
in Monza, what stands out as your BIG TIME moment?
Q: How were you feeling when you first arrived at Monza, knowing you
JK: “My Big Time moment was
were actually going to be working
definitely escorting Nico (Hulkenberg)
for Sahara Force India and expe-
and Sergio (Perez) to the meeting
riencing a Grand Prix weekend at
area for the drivers parade and then
close quarters?
being in the company of the whole grid.”
JK: “We pulled into the circuit, parked up and then went through the
Q: What one thing surprised you
Q: Timing is obviously a critical ele-
turnstiles into the paddock. It was at
most that you hadn’t expected in
ment to any team and you were able
that point I knew it was going to feel
terms of your unique ‘behind the
to experience their time management
special as it was a side of the sport
scenes’ look at a Grand Prix
first-hand. Is life in the team as flat-
I’d never seen before. It was amazing
weekend?
out as the action on-track? >>
36 TW STEEL - MAGAZINE
Q: Who at Sahara Force India did
though. They really made me feel so
you enjoy working alongside the
welcome. I wish I could go to every
most and why?
race with them!”
JK: “Mark, the Team Manager. He
Q: Describe your Monza weekend in
took the time to show me around
five words:
the garage and the trucks explaining how it all worked. He was amazing,
JK: “Unforgettable! Money can’t
as were all the staff on the team
buy experience!”
“Unforgettable! Money can’t buy experience!” JK: “They have a structured plan for each day and you could see during the practice sessions and the race how critical the instructions were to the second in terms of pit-stops and so on. The guys come out to execute their job as planned almost to the millisecond.” 37 TW STEEL - MAGAZINE
ROCKING THE TW STEEL LOOK
DANIELLA RAHME
COCO ROCHA EMMA MCFARREN
GEORGE BENSON
DENISE VASI
SHIA LIN
MICHAEL TONG DJ CLOCK
FRIENDS
OF THE BRAND JASON DERULO
TW Steel has many celebrity friends and followers including some of the world’s most famous personalities, from actors and presenters through to singing sensations and sports stars!
JUDAH FRIEDLANDER
JAY-Z CLAUDIA H D LEROUX
DJ CHUCKIE
GINUWINE
RYAN LESLIE STEVE LEUNG
TYRESE GIBSON
38 TW STEEL - MAGAZINE
ROY NG
PEOPLE’S CHOICE
TW419
BOLD STAT E M EN T S Is there a better way to make a bold statement than to sport a TW Steel watch? We don’t think so!
39 TW STEEL - MAGAZINE
PILOT The enduring appeal of the Pilot collection is easily traced to one key element - its fashionable looks. Their bold elegance comes presented in either 45mm or 48mm case sizes, using brushed steel or with a refined brushed PVD rose gold plated finish or, alternatively, with a sandblasted PVD titanium coated case with protective layer.
PEOPLE’S CHOICE
CANTEEN AUTOMATIC With clean, bold, good looks, our Canteen Automatic timepieces are already contemporary oversized classics. These pieces immediately captivate. Featuring Automatic Miyota 8215 movements they also sport a hammered bezel and a hollowed out TW Steel monogram on the hook. Similarly, they include a TW Steel rotor with Geneva pattern and a hardened mineral crystal on the front and back.
TWA201
CEO DIVER The CEO Diver range is anchored by four dynamic models all using the Miyota 6S20 movement – a ‘state-of-the-art’ Big Caliber movement which offers a much more powerful chronograph than anything else on offer presently. This collection also incorporates the CEO Diver Multi-Function Automatic editions, powered by the unrivalled Miyota Cal. 9100 movement boasting exceptional quality and function.
CE5011
40 TW STEEL - MAGAZINE
PEOPLE’S CHOICE
CANTEEN BLACK Continuing to embrace the principals that have made the Canteen Style collection a global favourite, such as the distinguished hook/crown cap on the casing – readily identifiable on all our Canteen models, the Canteen Black editions offer a sleeker, more contemporary design. Added distinction comes with the numbers, indicators and hands on the black dial in anthracite (dark gray) featuring a special Luminova layer, to ensure they light up in the dark.
TW821
CEO Tech CEO Tech timepieces boast richness in terms of both appeal and style. Intended to be truly elite amongst the already exclusive CEO family, these models feature sandblasted cases. Headlining the collection is the stand-alone CE4015 (44mm) model. This piece simply radiates feminine appeal thanks to its brushed steel case and bezel featuring the use of 56 real Swarovski baguette Zirconia stones. CEO TECH CE4015
41 TW STEEL - MAGAZINE
THISISVOYEUR
ZA / 06 / DECEMBER
HEINEKEN MUSIC HALL
“HOUSE MUSIC IS BACK” Q&A Hartith
Q: Can you please explain a
Q: Moving to Heineken Music Hall
typical VOYEUR experience?
is massively exciting and shows the success of VOYEUR. What can
TW Steel’s official entertainment
people expect in the new venue?
division, Steel Entertainment
Harith el Jilali (HJ): “Voyeur is
Group, is proud to announce that
really all about the experience of
its popular Electronic Dance Music
being there, being in the moment.
HJ: “Simply, we can let our
concept, ‘VOYEUR’, is moving up
It’s a very high-end show with
creativity and production expand
to Amsterdam’s Heineken Music
lots of great music and crucially,
thanks to being in a larger venue.
Hall after multiple sold-out nights
interaction with the crowd. Voyeur
Imagine it as being a supersized
at smaller venues such as Jimmy
goes back to real House music,
version of the current Voyeur
Woo and Club Air. The iconic venue
it’s a party, not a concert!”
concept.”
on Saturday 6th December with
Q: What sets VOYEUR apart from
Q: Is the ultimate plan to take
the artist line-up already consisting
other EDM concepts?
VOYEUR to a global audience?
DJ Mitchell Niemeyer, as well as
HJ: “Most shows and EDM events
HJ: “Of course. We’d love to take
the likes of Aaron Gill, Eva Young,
are now big concerts where thou-
it to key EDM markets such as
Alpharock and Mister VI.
sands of people look up to the DJ
Miami, New York, Los Angeles,
and want to take pictures. There’s
Ibiza and more. We want to keep
Harith el Jilali, co-founder of Steel
nothing wrong with that but we’ve
expanding the Voyeur concept so
Entertainment Group alongside
taken Voyeur back to being a
after we host at Heineken Music
Jordy Cobelens, reviews the
real party where people come
Hall, onwards and upwards! These
growth of ‘VOYEUR’ and the
to dance with their friends. They
are exciting times for us.”
demand that led to its new home
have genuine fun and experience
at Heineken Music Hall.
a night of their lives.”
will host its first ‘VOYEUR’ event
of TW Steel brand ambassador
GET YOUR TICKETS NOW 42 AT WWW.THISISVOYEUR.COM TW STEEL - MAGAZINE
PEOPLE & LIFESTYLE
DJ
CHUCKIE
Big Time Takes on Dance Valley Festival 2014 , S LIKE A FADING MEMORY WHILE THE SUMMER SEEM CH CCESSFUL BRAND OUTREA WE HAPPILY RECALL A SU E RTNERED WITH THE DANC FOR TW STEEL AS WE PA E IN SPAARNWOUDE IN TH VALLEY FESTIVAL, HOSTED NETHERLANDS.
43 TW STEEL - MAGAZINE
PEOPLE & LIFESTYLE
Having earned a reputation as ‘The
TW Steel embraced Dance Valley’s
Woodstock’ of Electronic Dance
anniversary event with its very own
Music, this year’s celebration focused
unique locker promotion. Randomly
on the festival’s 20th anniversary and
placing 20 Canteen style models
over 50,000 dance lovers welcomed
in the public lockers situated at the
the opportunity to soak up the sun-
festival, lucky winners were naturally
shine, take in some of the best DJs
delighted to see what awaited them
in Europe and revel in an atmosphere
as a Big Time way to kick off the
like no other.
event.
Musical talent included the likes
Some stunning Dance Valley Special
of Steve Angello, Chuckie, Ricky
Edition timepieces were also pro-
Romero, Showtek and TW Steel’s
duced for performing artists to en-
very own brand ambassador, Mitchell
sure they had a memorable souvenir
Niemeyer.
of their time at the festival.
DJ
MITCHELL
NIEMEYER
44 TW STEEL - MAGAZINE
YAMAHA FACTORY RACING COLLECTION BY TW STEEL Naturally sporty in their appearance, the all new Yamaha Factory Racing ‘By TW Steel’ designs, available in 40mm and 45mm sizes, are priced to appeal to fans of the team retailing for only €99. Offering features usually reserved for more expensive timepieces, the ‘By TW Steel’ moniker on each watch is representative of the DNA of these exciting and unquestionably affordable models designed to celebrate the 45 TW STEEL - MAGAZINE
produce a value-focused timepiece
3-hand movement with the dial
but one, like our main TW Steel
encompassing a 24-hour indicator
offerings, which also packs in
and date display.
items befitting more expensive burgeoning relationship between
watches.
Highlights of the new Yamaha
TW Steel and Yamaha Factory Racing.
Factory Racing Collection ‘By TW With each design founded around
Steel’ are the colour presentations
a genuine carbon case, the new
of the silicon straps, which include
“We really wanted to embrace a
watches incorporate an appealing
editions featuring Yamaha blue,
collection that would reflect Yamaha
carbon fibre design dial featuring
retro yellow, black, grey, green and
Factory Racing’s heritage and also
the Yamaha Factory Racing logo.
white all with a steel gun plated
be widely obtainable by the brand’s
clasp. Finally, each model is
phenomenal global fan base,”
A steel case back also features
commented TW Steel CEO, Jordy
the brand logo while a gun plated,
Cobelens at the Silverstone launch.
steel crown further enhances the
We’re confident that the new
more expensive look and feel of
‘By TW Steel’ collection will set a
“Keeping that in mind we created
each model, as does the use of
few pulses racing too thanks to
the ‘Yamaha Factory Racing -
reinforced mineral crystal. Each
their stylish looks and outstanding
By TW Steel’ range in order to
piece houses a Miyota 2115
value for money.
46 TW STEEL - MAGAZINE
10 ATM water resistant.
CANTEEN
FASHION
With their bold embrace of vibrant color, our Canteen Fashion executions offer both fashionable and affordable oversized styling. These appealing pieces feature the use of a 3-hand Miyota 2415 movement and are 10 ATM water resistant.
47 TW STEEL - MAGAZINE
TAKE A SELFIE
Share your TW Steel with us and join our ‘Big Time’ community.
We believe in doing everything ‘Big Time’ and we’d like to invite you to share your experiences through our social media platforms.
We’re proud to have a strong presence across all the popular social media channels. Please join us on them for regular brand updates and exclusive promotions.
48 TW STEEL - MAGAZINE
@twsteel
twsteelwatches
twsteel
twsteel
TWSteel
“THIS IS MY TIME” David Coulthard
CE 4019 Ø 44 MM | CE4020 Ø 48 MM BY
Steel case with black bezel - carbon dial black silicon strap - 10 ATM water resistant
REZVANI
precision chrono movement - sapphire crystal -
RAHI
DAVID COULTHARD TECH FEATURES
www.twsteel.com