TW Steel Magazine 2014 Fall

Page 1

TW STEEL M A K I N G A S TAT E M E N T

MAGAZINE

FA L L E D I T I O N 2 0 1 4

KELLY ROWLAND State of Mind

TW Steel goes Big Time with VR|46

DJ MITCHELL NIEMEYER

Spotlight on Talent | www . twsteel . com |

1 TW STEEL - MAGAZINE


“THIS IS MY TIME” Kelly Rowland

BY

KELLY ROWLAND CANTEEN BRACELET

RAHI

SPECIAL EDITION FEATURES coating - Precision chrono movement - Mineral crystal - Steel bracelet with PVD black coating

TW312

10 ATM water resistant.

3 TW STEEL - MAGAZINE

REZVANI

40 mm Steel case with A-grade PVD black


T W1309 Ø 45 MM

SLIM LINE FEATURES 45 mm Steel case with PVD rose gold plating - 3 Hands movement - Sapphire crystal - Steel bracelet with PVD rose gold plating - 5 ATM water resistant

4 TW STEEL - MAGAZINE


WELCOME Welcome once again to the exciting world of TW Steel presented through the latest edition of our very own magazine. As a brand that’s into doing everything BIG TIME, our challenge is often editing down the content to pack into the pages here. Through our global brand platforms, such as our partnerships with the likes of Sahara Force India Formula One™ Team and Movistar Yamaha MotoGP™, to our outstanding brand ambassadors which include Kelly Rowland, David Coulthard and Mitchell Niemeyer, we’re always busy promoting TW Steel worldwide. The most recent addition to those dynamic platforms is our new relationship with VR|46. The VR|46 brand was created by MotoGP™ legend and current Movistar Yamaha MotoGP™ rider, Valentino Rossi, to satisfy his huge fan base seeking quality merchandise representative of the World Champion’s lifestyle. We’re tremendously excited to have the association with VR|46 and as you’ll see later in the magazine, we’re bringing to the market some exceptional timepieces in the first TW Steel VR|46 Collection and through our new fan-friendly VR|46 / Yamaha Factory Racing ‘By TW Steel’ Collection. As always, product is key to all that we do. On that note, Slim Line has continued to be a huge success for us in 2014, raising many conversations about how we’ve successfully maintained our oversized DNA while producing such exquisite slim-cased models. Looking ahead to 2015, our 10th anniversary as a company, we’ll be celebrating our Canteen Collection. A mainstay of the TW Steel family and our best selling models around the world, we’re doing some amazing things with Canteen next year to maintain its status as a timeless classic. We have a couple of our leading Canteen editions featured here in the magazine in our Bold Statements product profile. Please enjoy this slice of TW Steel and our efforts to be truly ‘Big in Oversized Watches’. Regards, Jordy Cobelens Co-Owner & CEO, TW Steel

5 TW STEEL - MAGAZINE


TW STEEL contents TW STEEL PARTNERS WITH VR|46

7

BOLD RELATIONSHIP UNITES TWO ENERGETIC LIFESTYLE BRANDS

LA LAUNCH FOR LATEST KELLY ROWLAND TIMEPIECE GLOBAL AMBASSADOR INTRODUCES

13

NEW SIGNATURE TIMEPIECE AT FELDMAR

THE BIG TIME PROFILE INTRODUCING DJ MITCHELL NIEMEYER’S RISE TO THE TOP

15

SLIM LINE MOODS

29

SLIM LINE STYLE FOR ALL OCCASIONS

BIG TIME WINNER - JOIN THE TEAM JONATHAN KEMPSELL WON THE OPPORTUNITY OF A LIFETIME WORKING FOR SAHARA FORCE INDIA AT THE ITALIAN GRAND PRIX

35 Big time news............................................................. 11

45

STATE OF MIND........................................................... 21 Singapore Boutique ..................................................... 28 GO your own way......................................................... 33 FRIENDS of The brand.. ................................................. 38 BOLD STATEMENTS...................................................... 39

YAMAHA FACTORY RACING PARTNERSHIP REVS UP

This is Voyeur............................................................. 42

INTRODUCING THE NEW YAMAHA FACTORY

Big Time Takes on Dance Valley...................................... 43

RACING ‘BY TW STEEL’ COLLECTION

Share your TW Steel.................................................... 48

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TW STEEL A N N O U N C E S PA R T N E R S H I P W I T H

VR | 46

Timing really is everything so we were naturally delighted to see Movistar Yamaha MotoGP™ rider Valentino Rossi secure his first MotoGP™ victory of the 2014 season on the same weekend we announced our partnership with his VR|46 lifestyle brand.

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PARTNERSHIP

TW935 / TW936

T

he setting was September’s

(45mm) & TW936 (48mm) and a

‘Grand Prix of Misano’, hosted

Tech edition, TW937 (48mm).

at the Marco Simoncelli Misano Circuit, the track essentially a

Secondly, the dedicated fan base

‘home’ race for Rossi and packed

enjoyed by VR|46 will also be spoilt for

with fans emblazoned with the

choice courtesy of the new €99-each

famed VR|46 logo either on their

VR|46 / Yamaha Factory Racing ‘By

caps, t-shirts, jackets, flags and

TW Steel’ range.

in some cases, just directly on themselves.

The captivating six-piece collection (VR1 – VR6), presented in 40mm and

TW Steel’s new relationship with

45mm sizes, is exceptionally priced

VR|46 currently encompasses

considering features of the models

two distinctive watch collections

include genuine carbon cases,

available to fans and watch lovers

reinforced mineral crystal and a water

alike.

resistance to 10 ATM.

First up is the official TW Steel

Thrilled to pair two global lifestyle

VR|46 / Yamaha Factory Racing

brands together, TW Steel CEO Jordy

watch collection. The range starts

Cobelens commented on the relation-

with three desirable new models,

ship and timepiece collections: >>

including two Pilot editions TW935 8 TW STEEL - MAGAZINE

The VR|46 brand is an extension of Valentino Rossi’s values and lifestyle


“Naturally we’re very excited to partner with the VR|46 brand and start a truly progressive relationship. The VR|46 brand is a further extension of Valentino Rossi’s values and his lifestyle choices. Having been exposed to that directly via our partnership with Movistar Yamaha MotoGP™, we knew we wanted to work directly with VR|46 through the production of these new watch collections.”

TW937

9 TW STEEL - MAGAZINE


PARTNERSHIP

He continued; “There really is something for everyone between the two collections. The TW Steel VR|46 / Yamaha Factory Racing collection appeals to the consumer looking for a high-end and distinctive timepiece. In the Tech and Pilot editions we know we have strong models to partner with the VR|46 brand. At the same time, our new €99 VR|46 / Yamaha Factory Racing ‘By TW Steel’ models offer amazing quality and performance at a very fan-friendly price point.” The VR|46 partnership announcement, held on the Friday of the race weekend, was then followed by a scintillating performance from Rossi on the Sunday afternoon. The Italian, a seven-time MotoGP™ World Champion, raced his way to his 81st career victory in MotoGP™ competition and the first win of the season for Movistar Yamaha MotoGP™ – of which TW Steel is also a proud partner.

www.yamahavr46watches.com 10 TW STEEL - MAGAZINE


BIG TIME NEWS

RHINORAGE TW Steel is proud to announce that its

to be used in the fight against rhino

fundraising initiative in support of Rhino

poaching. The tailor-made trailers will be

Action Group Effort (RAGE), led by its

covertly deployed with Anti-Poaching

South African partner Luxco, has raised

Unit (APU) personnel to undisclosed

on its popular Canteen Style timepieces;

R260,000 since its launch in September

locations in reserves on the western side

incorporating the RAGE logo and sold

2013. RAGE has unveiled four specially

of the Kruger National Park as well as in

exclusively through a dedicated web-store

designed trailers, developed with funds

the Eastern Cape. TW Steel produced

with retail proceeds donated directly to RAGE.

raised through the TW Steel campaign,

a limited four-model collection based

www.twsteelrhinorage.co.za

PHILIPPINES

SLIM LINE CAMPAIGN MEDIA LAUNCH To introduce the Slim Line collection in the Philippines, a media launch was organized in the nation’s capital, Manila. The Slim Line campaign was entitled #WhyNotBoth emphasizing TW Steel’s features ‘big and oversized’ while focusing on the new slim casing to cater to the chic trendy corporate look. The event was well attended by members of the media – from the daily broad sheets to lifestyle and gadget magazines as well as three of the top five TV stations in the Philippines.

PYL Philippines Winners Last year TW Steel was all about

‘Meet & Greet’

‘Pilot Your Life’ – our campaign where

with TW Steel

consumers purchasing a TW Steel in a

global brand

participating market could share their BIG

ambassador David

TIME ambition with us with one global

Coulthard – who

winner having their dream fulfilled to the

was there for the

prize value of €50.000.

Singapore Grand Prix.

In the Philippines, the lucky second-

treated to an eight-course afternoon tea

place prize winners from the region won

Prior to meeting the 13-time Grand Prix

at the famed Ritz Carlton Hotel. The rest

the opportunity to fly to Singapore this

race winner and posing for their photos

of their weekend was spent at their leisure

September for a weekend and enjoy a

to capture the moment, the group was

enjoying the delights of Singapore.

11 TW STEEL - MAGAZINE


BIG TIME NEWS

INDONESIAN

LAUNCH & STORE OPENING August 2014 saw the launch of TW Steel in Indonesia. Cementing the brand’s status as one of Asia’s fastest growing timepiece names, we celebrated appropriately with a luxurious event for dealers, media and celebrities in the nation’s capital, Jakarta.

The event was swiftly followed by the

With the TW Steel collection on display, guests were treated to a truly BIG TIME experience with celebrities being gifted

official opening of TW Steel’s first brand store in Indonesia – situated at the Plaza Indonesia Shopping Centre. Proving to be a popular attraction from its first day,

TW Steel, Indonesian consumers are

receiving the customary gift bag following

and with the launch event generating

firmly embracing our ‘Big In Oversized

a fantastic evening’s entertainment.

substantial media coverage for

Watches’ mantra.

their very own timepieces and guests

SPECIAL APPEARANCE

SERGIO PEREZ Sahara Force India racer Sergio Perez made a BIG TIME stop on behalf of TW Steel in his home country Mexico prior to the United States Grand Prix. A firm fan favourite, the popular driver made

YAMAHA FACTORY RACING PARTNERSHIP REVS UP

a special appearance at the Liverpool Store in

The British Grand Prix at

further to the excitement of fans

before taking part

Silverstone in August played host

around the world. Amidst the

in a series of media

to the latest evolution of

fanfare of a pre-event paddock

engagements

TW Steel’s dynamic partnership

party, TW Steel unveiled a brand

to promote the

with Yamaha Factory Racing and

new fan-friendly value range

brand’s association

it was of course suitably ‘Big Time’.

comprising six new designs

as ‘Official Timing

under the Yamaha Factory Racing

Partner’ to Sahara

Collection ‘By TW Steel’ name.

Force India Formula

The relationship, which started between the two brands in 2013 has now been revved up even

Guadalajara. He was kept flat out on his flying visit, signing autographs for TW Steel winners

One™ Team. Read More On Page 47 >>

12 TW STEEL - MAGAZINE


FELDMAR WATCH COMPANY HOSTS

KELLY ROWLAND LAUNCH 13 TW STEEL - MAGAZINE


OUT OF THE BOX

TW Steel took Los Angeles by storm in September officially launching the new Kelly Rowland Canteen Bracelet Special Edition at the stunning Feldmar Watch Company in West Hollywood.

K

elly Rowland attended the launch party

join us and share her enthusiasm for TW Steel

along with TW Steel CEO and co-owner

with the guests here. I’m excited to see the re-

Jordy Cobelens and an exclusive mix of VIP’s,

sponse from everyone, not just to Kelly’s new

including ‘Glee’ star Matthew Morrison, and

watch but to the whole TW Steel collection on

Feldmar Watch Company clients.

display.”

Having worked the red-carpet to a barrage of

WATCH PROFILE TW312

photographers outside, Kelly’s presence in-store

KELLY ROWLAND CANTEEN BRACELET

saw the Grammy Award winner mix and mingle

SPECIAL EDITION

with guests while showcasing her latest Special Edition timepiece (TW312).

Kelly’s new watch features a distinctive and highly appealing all-black PVD coated steel case

Commenting on the night she enthused; “I’m

and bracelet, complete with a brushed finish for

thrilled TW Steel launched my watch here in my

added refinement. The 40mm model, which is

home in LA with Feldmar Watch Company. This

10 ATM water resistant, sports a revised link de-

is truly a luxurious store and a great venue for

sign on the bracelet, differing it from the original

a party like this so it made a lot of sense. We

Canteen Bracelet models first introduced back

worked so hard to make sure we had a design of

in 2012.

watch that was desirable and would compliment a variety of styles. We’ve made that happen and

Powered by a chronograph Miyota 0S20 move-

it’s exciting to see everyone’s reactions to it.”

ment, the latest design also enjoys the stylish look of rose gold colored numbering and indexes.

TW Steel CEO Jordy Cobelens backed up Kelly’s statement at the party.

Kelly’s signature adorns the case back of TW312, the third timepiece sporting her

“We’ve enjoyed a terrific launch of Kelly’s new

name following her previous TW Steel ex-

timepiece, hosted magnificently here at Feldmar

ecutions, CE4006 and CE4007 from the

Watch Company. They’re fantastic partners and

CEO Tech collection.

I’m personally delighted that Kelly was able to

14 TW STEEL - MAGAZINE


THE

BIG TIME PROFILE TW STEEL’S COLLABORATION WITH DUTCH DJ SENSATION AND BRAND AMBASSADOR MITCHELL NIEMEYER RECENTLY CULMINATED WITH THE LAUNCH OF THE 26-YEAR-OLD’S VERY OWN OVERSIZED TIMEPIECE.

DJ MITCHELL

NIEMEYER

15 TW STEEL - MAGAZINE


INSPIRING

BY RAHI REZVANI

16 TW STEEL - MAGAZINE


INSPIRING

VERY FIRST CANTEEN BRACELET MODEL SIZED AT 45MM AND TO PUT IT BLUNTLY, THE WATCH CREATED PERFECTLY REFLECTS THE ENERGY AND PASSION THE

N

AMSTERDAM-BORN DJ BRINGS TO HIS MUSIC –

iemeyer started his musical journey

FUSING ‘HOUSE’ AND ‘ELECTRO’ TOGETHER.

after being exposed to Electronic Dance

BY

RAHI

REZVANI

Music courtesy of his friends.

“I knew I wanted to be a DJ after watching

While it’s undoubtedly an exciting lifestyle,

some of the biggest acts perform at events

having carved out a niche for himself in the

organized by friends of mine,” he recalled.

hot-bed of talent that is Amsterdam’s bustling

“I saw what those artists could do in front of an

EDM scene, Mitchell is conscious that

audience and there and then I knew I wanted to

too much of the outside world, being a DJ

do that for the rest of my life.”

appears to be a relatively easy job. 17 TW STEEL - MAGAZINE

TW313

THE MITCHELL NIEMEYER SPECIAL EDITION IS THE


INSPIRING

“People who aren’t in the industry only really

“There are a lot of amazing artists out there but

get to see the ‘outside’ of a DJ’s life. They don’t

if I had to pick one to work with it would defi-

appreciate that it takes a tremendous work ethic

nitely be Steve Angello (formerly of global EDM

to make it in this business. It looks glamorous

giants Swedish House Mafia). I’ve always been

playing to big crowds, traveling all over the

inspired by his music and his DJ sets, so to ever

world to entertain but there’s another side to a

have the opportunity to work with him would be

DJ’s lifestyle.

outstanding.”

He continued; “It’s things like only sleeping for

Away from the music scene, Niemeyer describes

one or two hours a night, catching four flights

his fashion style as being ‘basic’ with a love of

in three days, being in the recording studio for

anything black from t-shirts and sweaters to

hours and even days because you’re trying to

pants and jackets. His exception, of course,

perfect a song. It’s exhausting sometimes but

comes in the form of his TW Steel collection.

there’s no doubt, the end result is definitely His own Canteen Bracelet Special Edition in-

worth it.”

corporates a personal design element often on Highlights of the job which Mitchell values

display to his audiences, his tattoos, with the

include the opportunity to travel, despite some

stars that feature on his arm similarly featuring on

occasional punishing flight schedules, and

the dial of his TW313.

meeting new people, playing to new audiences and experiencing different cultures. Those experiences both help to influence and inspire him musically. “It’s always hard to single out one highlight, not least as a lot of great things have happened to me, especially over the last year. If I had to pick

“People who aren’t in the industry only really get to see the ‘outside’ of a DJ’s life”

one standout moment though it would have to be playing the legendary Pacha Ibiza. It’s the

“For me it all started with just one small tattoo

true Mecca of House music and it was definitely

but I fell in love with the kick that it gave me. I’m

a ‘Big Time’ moment for me personally.”

almost out of space now but I love my tattoos and it’s fun to see that element of who I am being

Refusing to stand still for too long though, Nie-

featured in my TW Steel.”

meyer’s 2015 goals and aspirations are currently at the forefront of his mind along with the artists

Of course no new watch model is complete

he’d like to work with.

without a supporting marketing campaign and Mitchell was promptly called to action for his

“I’m planning on starting 2015 with a bang,”

‘This Is My Time’ promotion. As someone used

he enthused. “I’m finishing off a collaboration

to performing to an audience, the DJ in turn had

with the talented MOTI and the beautiful vocal

to model for Rahi Rezvani, the Amsterdam-based

talents of Miss Palmer. It’s going to be a big way

photographer charged with capturing the look for

to kick off the new year.

TW Steel’s current ambassador campaigns. >> 18 TW STEEL - MAGAZINE


REZVANI RAHI BY

19 TW STEEL - MAGAZINE


BY

RAHI

REZVANI

INSPIRING

“Well there’s certainly a big difference performing to an

WATCH PROFILE

audience and effectively having to perform in front of

Mitchell Niemeyer Canteen Bracelet Special Edition / TW313

a camera! I’d worked with Rahi before though so I was pretty comfortable doing the shoot, he knows how to bring out the best of me in that environment.” A self-confessed gadget addict, never spotted too far from his MacBook, iPhone, Beats headphones and GoPro camera, Mitchell is the very embodiment of the new set of DJs taking the EDM world, capturing their life for all to see while sharing their artistry through their music. When asked what the future holds next he simply responds; “More music, more gigs and new adventures!” 20 TW STEEL - MAGAZINE

Unique to this fantastic timepiece (45mm) is the exclusive dial, which mirrors Mitchell’s favorite tattoo design featuring prominent stars. These have been subtly incorporated into the dial, which also stands out courtesy of titanium colored horizontal stripes. Distinctive orange and white hands and markers add a pop of color to the design, the orange also reflecting Niemeyer’s Dutch DNA, one shared with the brand ‘Big in Oversized Watches’. A stylish sandblasted PVD dark titanium coated steel case houses a state-of-the-art Chronograph Big Caliber Miyota 6S20 movement. The bezel on Mitchell’s edition features a PVD black-coated shine finish with the mid-pieces on the bracelet matching. The steel bracelet, which features a revised link design, incorporates a sandblasted PVD dark titanium coating. The model is also 10 ATM water resistant.


STATE OF MIND

STATE OF MIND Simply Stunning, Simply Kelly – We think you’ll agree that Kelly Rowland’s latest ‘This is My Time’ images are sensational. We asked Kelly to share her ‘State of Mind’ to accompany her new campaign photo-shoot and latest Canteen Bracelet Special Edition timepiece launch. *** “I STILL REALLY SEE THIS WATCH AS BEING FOR ANY OCCASION. STYLE SHOULD NEVER BE BOXED FOR JUST ONE SETTING OR EVENT. I REALLY WANTED TO DESIGN A WATCH FOR ANY AND EVERY OCCASION.”

Kelly 21 TW STEEL - MAGAZINE


STATE OF MIND

BY RAHI REZVANI

22 TW STEEL - MAGAZINE


STATE OF MIND

”I GUESS THE EASIEST WAY TO TRANSLATE IT IS THAT STYLE ALWAYS EVOLVES. I WANTED A WATCH THAT WAS AN EVOLUTION OF STYLE FROM

BY

RAHI

REZVANI

THE EARLIER EDITIONS.”

23 TW STEEL - MAGAZINE


STATE OF MIND

BY RAHI REZVANI

24 TW STEEL - MAGAZINE


STATE OF MIND

“OVER THE YEARS I’VE LEARNED SO MUCH ABOUT TIME MANAGEMENT. BUT THAT SAID, DURING ANY CREATIVE REZVANI

PROCESS, THE RULES HAVE TO BE BENT A LITTLE BIT! BEING

RAHI

TAKEN BY THE MOMENT IS TRULY

BY

A GIFT.”

25 TW STEEL - MAGAZINE


STATE OF MIND

*** ”LIFE FOR ME IS GREAT BECAUSE OF MY FAITH, MY FAMILY, MY FANS AND LOVE.”

W W W. K E L LY R O W L A N D . C O M

26 TW STEEL - MAGAZINE


CE 4017 Ø 48 MM

EMERSON FITTIPALDI LIMITED EDITION FEATURES 48 mm Steel case with A-grade sandblasted PVD black coating - Precision chrono movement Sapphire crystal - Italian leather strap 10 ATM water resistant

27 TW STEEL - MAGAZINE


AROUND THE WORLD

SINGAPORE BOUTIQUE WELCOMES THE PUBLIC

TW Steel, in partnership with Steel Watch Pte Ltd, proudly launched its latest brand boutique in September 2014, this

and Grand Century Place and its

Perez, and Lee McKenzie, BBC

time in the ‘Lion City’ of Singa-

ever-growing stand-alone stores

TV’s F1™ pit-lane reporter – all

pore.

in The Philippines.

of whom were in the city for the weekend’s Singapore Grand Prix.

Located at the newly revamped

The Singapore boutique launch,

Shaw Centre Retail Mall, situ-

held on 17th September, was at-

The event had been preceded

ated at the heart of Singapore’s

tended by co-owner and CEO of

earlier in the day with a fan Q&A

shopper haven Orchard Road,

TW Steel, Jordy Cobelens, along

session for Hulkenberg and Perez

the brand’s latest boutique store

with global brand ambassador

hosted by TW Steel, where the

follows the successful launch

David Coulthard, Sahara Force

drivers were quizzed by local DJ

of its Hong Kong stores at the

India Formula One™ Team driv-

Glenn Ong.

prestigious Harbour City Mall

ers, Nico Hulkenberg and Sergio 28 TW STEEL - MAGAZINE


SLIM LINE MOODS

GREG JAMES & TOM WHARTON THE PORTRAIT Creating the finest English made bespoke creations, our London connection, Tom Wharton, is the founder of Barrington Ayre Shirtmaker & Tailor. Inspired by the TW1301 and UK radio personality, Greg James, Wharton worked his creative magic to produce a vibrant suit fitting for both watch and client. When enthusing about the project Wharton commented; “It’s been a lot

” I liked it, but I wanted it different to suit my personal style”

of fun to work with him (Greg) to create something with a Slim Line watch in mind. The combination of a slim cut suit, Greg being slim himself and then the Slim Line watch works beautifully. The suit we’ve designed is perfect, it works extremely well with both Greg and the watch.”

29 TW STEEL - MAGAZINE


SLIM LINE MOODS

THE WATCH Wharton has always been inspired

On the virtues of Slim Line, Wharton

by clothes and famous people with

was equally passionate; “The idea

notable dress sense. Such was his

of a stylish, luxurious watch that

passion he knew tailoring would be

fits perfectly under a shirt or suit

his chosen path.

is brilliant. This watch is blingy without being too ‘in your face’.

“I wanted to design clothes to suit

So you have a high quality watch

my personal style,” he said.

without shouting too much about it.

“One of my best friends describes

“I started sewing things myself

It’s a classic, stylish watch.”

me as a clockster weirdo.” James

and it really grew from there, I then

stated. “I’m a big fan of the Slim

moved into full blown tailoring.

Greg James, a known watch

Line being oversized. I like clean

I created my business to do what I

lover, was similarly impressed

designs and Slim Line is a watch

want to with clothing I couldn’t get

with Slim Line and its inspiration

that really fits my personal

elsewhere.”

for his new suit.

tastes.”

30 TW STEEL - MAGAZINE


SLIM LINE

Moods 31 TW STEEL - MAGAZINE


D E S I G N E D S TAT E M E N T S Our Slim Line collection undoubtedly showcases a slightly more refined style for an oversized timepiece. These sophisticated models make a bold statement regardless of the outfit you ultimately choose to pair them with. From the boardroom titan to the casual business traveller, the black tie VIP to the executive power dresser, there’s truly a Slim Line piece for all dress codes. Contemporary but with a hint of vintage, a Slim Line model effortlessly combines our oversized ethos while offering a sleek design statement unlike anything else. www.slimlinebytwsteel.com

32 TW STEEL - MAGAZINE


BY TW STEEL

A NightRider by TW Steel is truly for the free thinkers of the world, the independent spirits that so many wish they could be, so many WANT to be, but are just too afraid to be! We both salute and celebrate your freedom, your independence. Go your own way and tackle life head-on, unafraid of what awaits but living every moment, taking every second to the extreme.

The NightRider Collection by TW Steel is a celebration of independence. These magnificent timepieces encourage you to dare to be different, to make a real statement about your true self. 33 TW STEEL - MAGAZINE

THE COLLECTION The six-piece NightRider Collection by TW Steel partners the best of both companies with TW Steel bringing its global expertise in oversized watch design while


COLLABORATION

THE NEED TO KNOW – NIGHTRIDER: NightRider’s work is a tribute. It’s a tribute to art, to craftsmanship and to real Americans. They love their freedom and through their creative talents they demonstrate that passion with exceptional jewelry with a dynamic and supremely bold appeal. The brand has made its mark, quickly developing a loyal following and using its jewelry as a public canvas. Proud of hard work and getting their hands dirty for their art, NightRider is changing the jewelry business one piece at a time.

NightRider’s sublime American craftsmanship as a leading lifestyle jewelry brand, is proudly evidence in these unique models.

“You’re free to express your style, you’re free from the conventions that dictate what others think you should wear!”

Each model in the NightRider by TW Steel Collection showcases

movement and a captivating 3D dial,

NightRider’s artistry courtesy of their

with floating hour indexes coming

exceptional handmade 925-silver

courtesy of an innovative mounted

eagle adorning the dial of each

second ring.

piece. 1mm thick, but housed beautifully into the design and

The three different styles in the

structure of TW Steel’s renowned

collection, both presented in 45mm

Canteen Style model, the use of the

and 50mm editions, sport an

eagle is undoubtedly the signature

unashamedly bold and masculine

feature of this bold collection.

look while all are 10 ATM water resistant. All 50mm models come

Further distinction comes through

with an XL size strap to guarantee a

the use of a Swiss R513S-6 3-hand

comfortable fit on the wrist. 34 TW STEEL - MAGAZINE


JO I N T HE TE AM WINNE R

“It was a side of the sport I’d never seen before” Jonathan Kempsell We love to do everything BIG TIME at TW Steel and our competitions are the very

Earlier this year we ran a competition

the final European round of the 2014 season

across our Social Media channels for one

in amongst the famed ‘Tifosi’ of Italy.

lucky winner to ‘Join The Team’ – with the outstanding prize on offer the opportunity

Our winner, Jonathan Kempsell, already

to become a team member of Sahara

has a pretty cool job working for Tesla

Force India Formula One™ Team dur-

Motors in the United Kingdom but for the

ing September’s Italian Grand Prix at the

Italian Grand Prix he got to ‘Join The Team’

renowned Autodromo Nazionale Monza.

and work with Sahara Force India experiencing life behind the scenes of a Grand

embodiment

As the ‘Official Timing Partner’ to Sahara

of that

bring a member of the public closer to the

We caught up with Jonathan on his return

action courtesy of its partnership with the

from Italy to get his thoughts on his BIG

team and where better a setting than in

TIME prize.

philosophy.

Prix weekend.

Force India, TW Steel was excited to

35 TW STEEL - MAGAZINE


COMPETITION

Q: When you first entered TW Steel’s

to walk past all the other team trucks

JK: “The long hours everyone on

‘Join The Team’ competition, did you

and hospitality units and then get to

the team puts in. That, and just how

ever think you’d be the lucky winner?

‘home’ for the weekend at Sahara

quickly they break down the paddock

Force India’s paddock base.”

while the race is still taking place.”

Jonathan Kempsell (JK): “No! I’ve never won anything like this before,

Q: Of all the things you experienced

it was amazing.”

in Monza, what stands out as your BIG TIME moment?

Q: How were you feeling when you first arrived at Monza, knowing you

JK: “My Big Time moment was

were actually going to be working

definitely escorting Nico (Hulkenberg)

for Sahara Force India and expe-

and Sergio (Perez) to the meeting

riencing a Grand Prix weekend at

area for the drivers parade and then

close quarters?

being in the company of the whole grid.”

JK: “We pulled into the circuit, parked up and then went through the

Q: What one thing surprised you

Q: Timing is obviously a critical ele-

turnstiles into the paddock. It was at

most that you hadn’t expected in

ment to any team and you were able

that point I knew it was going to feel

terms of your unique ‘behind the

to experience their time management

special as it was a side of the sport

scenes’ look at a Grand Prix

first-hand. Is life in the team as flat-

I’d never seen before. It was amazing

weekend?

out as the action on-track? >>

36 TW STEEL - MAGAZINE


Q: Who at Sahara Force India did

though. They really made me feel so

you enjoy working alongside the

welcome. I wish I could go to every

most and why?

race with them!”

JK: “Mark, the Team Manager. He

Q: Describe your Monza weekend in

took the time to show me around

five words:

the garage and the trucks explaining how it all worked. He was amazing,

JK: “Unforgettable! Money can’t

as were all the staff on the team

buy experience!”

“Unforgettable! Money can’t buy experience!” JK: “They have a structured plan for each day and you could see during the practice sessions and the race how critical the instructions were to the second in terms of pit-stops and so on. The guys come out to execute their job as planned almost to the millisecond.” 37 TW STEEL - MAGAZINE


ROCKING THE TW STEEL LOOK

DANIELLA RAHME

COCO ROCHA EMMA MCFARREN

GEORGE BENSON

DENISE VASI

SHIA LIN

MICHAEL TONG DJ CLOCK

FRIENDS

OF THE BRAND JASON DERULO

TW Steel has many celebrity friends and followers including some of the world’s most famous personalities, from actors and presenters through to singing sensations and sports stars!

JUDAH FRIEDLANDER

JAY-Z CLAUDIA H D LEROUX

DJ CHUCKIE

GINUWINE

RYAN LESLIE STEVE LEUNG

TYRESE GIBSON

38 TW STEEL - MAGAZINE

ROY NG


PEOPLE’S CHOICE

TW419

BOLD STAT E M EN T S Is there a better way to make a bold statement than to sport a TW Steel watch? We don’t think so!

39 TW STEEL - MAGAZINE

PILOT The enduring appeal of the Pilot collection is easily traced to one key element - its fashionable looks. Their bold elegance comes presented in either 45mm or 48mm case sizes, using brushed steel or with a refined brushed PVD rose gold plated finish or, alternatively, with a sandblasted PVD titanium coated case with protective layer.


PEOPLE’S CHOICE

CANTEEN AUTOMATIC With clean, bold, good looks, our Canteen Automatic timepieces are already contemporary oversized classics. These pieces immediately captivate. Featuring Automatic Miyota 8215 movements they also sport a hammered bezel and a hollowed out TW Steel monogram on the hook. Similarly, they include a TW Steel rotor with Geneva pattern and a hardened mineral crystal on the front and back.

TWA201

CEO DIVER The CEO Diver range is anchored by four dynamic models all using the Miyota 6S20 movement – a ‘state-of-the-art’ Big Caliber movement which offers a much more powerful chronograph than anything else on offer presently. This collection also incorporates the CEO Diver Multi-Function Automatic editions, powered by the unrivalled Miyota Cal. 9100 movement boasting exceptional quality and function.

CE5011

40 TW STEEL - MAGAZINE


PEOPLE’S CHOICE

CANTEEN BLACK Continuing to embrace the principals that have made the Canteen Style collection a global favourite, such as the distinguished hook/crown cap on the casing – readily identifiable on all our Canteen models, the Canteen Black editions offer a sleeker, more contemporary design. Added distinction comes with the numbers, indicators and hands on the black dial in anthracite (dark gray) featuring a special Luminova layer, to ensure they light up in the dark.

TW821

CEO Tech CEO Tech timepieces boast richness in terms of both appeal and style. Intended to be truly elite amongst the already exclusive CEO family, these models feature sandblasted cases. Headlining the collection is the stand-alone CE4015 (44mm) model. This piece simply radiates feminine appeal thanks to its brushed steel case and bezel featuring the use of 56 real Swarovski baguette Zirconia stones. CEO TECH CE4015

41 TW STEEL - MAGAZINE


THISISVOYEUR

ZA / 06 / DECEMBER

HEINEKEN MUSIC HALL

“HOUSE MUSIC IS BACK” Q&A Hartith

Q: Can you please explain a

Q: Moving to Heineken Music Hall

typical VOYEUR experience?

is massively exciting and shows the success of VOYEUR. What can

TW Steel’s official entertainment

people expect in the new venue?

division, Steel Entertainment

Harith el Jilali (HJ): “Voyeur is

Group, is proud to announce that

really all about the experience of

its popular Electronic Dance Music

being there, being in the moment.

HJ: “Simply, we can let our

concept, ‘VOYEUR’, is moving up

It’s a very high-end show with

creativity and production expand

to Amsterdam’s Heineken Music

lots of great music and crucially,

thanks to being in a larger venue.

Hall after multiple sold-out nights

interaction with the crowd. Voyeur

Imagine it as being a supersized

at smaller venues such as Jimmy

goes back to real House music,

version of the current Voyeur

Woo and Club Air. The iconic venue

it’s a party, not a concert!”

concept.”

on Saturday 6th December with

Q: What sets VOYEUR apart from

Q: Is the ultimate plan to take

the artist line-up already consisting

other EDM concepts?

VOYEUR to a global audience?

DJ Mitchell Niemeyer, as well as

HJ: “Most shows and EDM events

HJ: “Of course. We’d love to take

the likes of Aaron Gill, Eva Young,

are now big concerts where thou-

it to key EDM markets such as

Alpharock and Mister VI.

sands of people look up to the DJ

Miami, New York, Los Angeles,

and want to take pictures. There’s

Ibiza and more. We want to keep

Harith el Jilali, co-founder of Steel

nothing wrong with that but we’ve

expanding the Voyeur concept so

Entertainment Group alongside

taken Voyeur back to being a

after we host at Heineken Music

Jordy Cobelens, reviews the

real party where people come

Hall, onwards and upwards! These

growth of ‘VOYEUR’ and the

to dance with their friends. They

are exciting times for us.”

demand that led to its new home

have genuine fun and experience

at Heineken Music Hall.

a night of their lives.”

will host its first ‘VOYEUR’ event

of TW Steel brand ambassador

GET YOUR TICKETS NOW 42 AT WWW.THISISVOYEUR.COM TW STEEL - MAGAZINE


PEOPLE & LIFESTYLE

DJ

CHUCKIE

Big Time Takes on Dance Valley Festival 2014 , S LIKE A FADING MEMORY WHILE THE SUMMER SEEM CH CCESSFUL BRAND OUTREA WE HAPPILY RECALL A SU E RTNERED WITH THE DANC FOR TW STEEL AS WE PA E IN SPAARNWOUDE IN TH VALLEY FESTIVAL, HOSTED NETHERLANDS.

43 TW STEEL - MAGAZINE


PEOPLE & LIFESTYLE

Having earned a reputation as ‘The

TW Steel embraced Dance Valley’s

Woodstock’ of Electronic Dance

anniversary event with its very own

Music, this year’s celebration focused

unique locker promotion. Randomly

on the festival’s 20th anniversary and

placing 20 Canteen style models

over 50,000 dance lovers welcomed

in the public lockers situated at the

the opportunity to soak up the sun-

festival, lucky winners were naturally

shine, take in some of the best DJs

delighted to see what awaited them

in Europe and revel in an atmosphere

as a Big Time way to kick off the

like no other.

event.

Musical talent included the likes

Some stunning Dance Valley Special

of Steve Angello, Chuckie, Ricky

Edition timepieces were also pro-

Romero, Showtek and TW Steel’s

duced for performing artists to en-

very own brand ambassador, Mitchell

sure they had a memorable souvenir

Niemeyer.

of their time at the festival.

DJ

MITCHELL

NIEMEYER

44 TW STEEL - MAGAZINE


YAMAHA FACTORY RACING COLLECTION BY TW STEEL Naturally sporty in their appearance, the all new Yamaha Factory Racing ‘By TW Steel’ designs, available in 40mm and 45mm sizes, are priced to appeal to fans of the team retailing for only €99. Offering features usually reserved for more expensive timepieces, the ‘By TW Steel’ moniker on each watch is representative of the DNA of these exciting and unquestionably affordable models designed to celebrate the 45 TW STEEL - MAGAZINE


produce a value-focused timepiece

3-hand movement with the dial

but one, like our main TW Steel

encompassing a 24-hour indicator

offerings, which also packs in

and date display.

items befitting more expensive burgeoning relationship between

watches.

Highlights of the new Yamaha

TW Steel and Yamaha Factory Racing.

Factory Racing Collection ‘By TW With each design founded around

Steel’ are the colour presentations

a genuine carbon case, the new

of the silicon straps, which include

“We really wanted to embrace a

watches incorporate an appealing

editions featuring Yamaha blue,

collection that would reflect Yamaha

carbon fibre design dial featuring

retro yellow, black, grey, green and

Factory Racing’s heritage and also

the Yamaha Factory Racing logo.

white all with a steel gun plated

be widely obtainable by the brand’s

clasp. Finally, each model is

phenomenal global fan base,”

A steel case back also features

commented TW Steel CEO, Jordy

the brand logo while a gun plated,

Cobelens at the Silverstone launch.

steel crown further enhances the

We’re confident that the new

more expensive look and feel of

‘By TW Steel’ collection will set a

“Keeping that in mind we created

each model, as does the use of

few pulses racing too thanks to

the ‘Yamaha Factory Racing -

reinforced mineral crystal. Each

their stylish looks and outstanding

By TW Steel’ range in order to

piece houses a Miyota 2115

value for money.

46 TW STEEL - MAGAZINE

10 ATM water resistant.


CANTEEN

FASHION

With their bold embrace of vibrant color, our Canteen Fashion executions offer both fashionable and affordable oversized styling. These appealing pieces feature the use of a 3-hand Miyota 2415 movement and are 10 ATM water resistant.

47 TW STEEL - MAGAZINE


TAKE A SELFIE

Share your TW Steel with us and join our ‘Big Time’ community.

We believe in doing everything ‘Big Time’ and we’d like to invite you to share your experiences through our social media platforms.

We’re proud to have a strong presence across all the popular social media channels. Please join us on them for regular brand updates and exclusive promotions.

48 TW STEEL - MAGAZINE

@twsteel

twsteelwatches

twsteel

twsteel

TWSteel


“THIS IS MY TIME” David Coulthard

CE 4019 Ø 44 MM | CE4020 Ø 48 MM BY

Steel case with black bezel - carbon dial black silicon strap - 10 ATM water resistant

REZVANI

precision chrono movement - sapphire crystal -

RAHI

DAVID COULTHARD TECH FEATURES


www.twsteel.com


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