CLINICAL TRIALS AWARENESS VIDEO
Is there a trial for me? As part of its Strategic Plan, ANZUP is committed to increasing engagement with consumers, carers and the broader community to promote the importance of clinical trial research in genitourinary cancers. To do this successfully, ANZUP needs to tackle the many myths and misconceptions among the general public surrounding clinical trials. Even for patients, there can be a lack of understanding of how trials work. What patients take away from their doctor can be different from what clinicians think they have understood. ANZUP has partnered with Breast Cancer Trials (BCT) to produce a new video to help educate the public and tackle the misconceptions about clinical trials. The video features Professor Fran Boyle AM and members of the ANZUP and BCT Consumer Advisory Panels, Cheryl Grant and Les Land.
30 | ANZUP UPdate Spring 2018
Thanks to the generous support of Tonic Health Media, the 60-second campaign video was shown on Tonic TV in 1,900 GP waiting rooms around Australia during July and August 2018 with the aim of prompting patients to ask “is there a clinical trial for me?�. By partnering with BCT and leveraging the Tonic TV network, ANZUP will increase reach and value for money by putting the message in front of thousands of people in a healthcare setting. Tonic research indicates average dwell time in waiting rooms of 30 minutes with 71% of patients reporting they had watched Tonic TV and 22% asking their GP about content they had seen on screen. To support the video, information about the campaign has been emailed to GPs and a face-to-face in-practice patient survey will help evaluate its success. Find out more on the ANZUP website https://www.anzup.org.au/content. aspx?page=faq and watch it on the ANZUP Vimeo Channel https://vimeo.com/280467983
