the
beauté EXPERT ANSWERS FOR THE GLOBAL CARIBBEAN WOMAN
book
TBB M E D I A K I T 2 0 1 2
A MAGAZINE FOR THE GLOBAL C ARIBBEAN WOMAN
the
beauté EXPERT ANSWERS FOR THE GLOBAL CARIBBEAN WOMAN
book
The Beauté Book
is a celebration of the beauty, fashion, and culture of the Global Caribbean Woman. It is an essential guide for this multi-cultural group of women filled with expert answers no matter their age, race, or location.
The Beauté Book
is a venture committed to uplifting and improving lives. More than just a magazine, it promotes that enhancing beauty doesn’t mean changing your essence.
the
beauté EXPERT ANSWERS FOR THE GLOBAL CARIBBEAN WOMAN
book
Beauté
TBB
Overview The Beauté Book is an international beauty, fashion, and culture magazine filled with expert advice for the Global Caribbean Woman. It leverages technology and innovation to enhance the daily beauty regimens and confidence of Caribbean women across the world through a platform that is cost effective, efficient, and thorough. The Beauté Book brings the world to the Caribbean and the Caribbean to the world. It provides innovative opportunities through marketing specific brands, and offering product spotlights and manufacturer profiles, while keeping you connected to relevant industry news. The experts at The Beauté Book engage with guidelines and lessons for life. They employ an approach that includes secrets that have sustained the beauty of generations of Caribbean women.
TARGE T
the
beauté EXPERT ANSWERS FOR THE GLOBAL CARIBBEAN WOMAN
book
TBB
the
beauté EXPERT ANSWERS FOR THE GLOBAL CARIBBEAN WOMAN
book
TBB
Growth of caribbean immigrants in america
THE CARIBBEAN/ AMERICAN MARKET According to MigrationInformation.org
1. There are 6.5 million self-identified members of the Caribbean diaspora residing in the United States. 2. In 2009, the United States was home to 3.5 million immigrants from the Caribbean, who accounted for 9 percent of the total foreign-born population. 3. Almost three-quarters of all Caribbean immigrants entered the United States between 1980 and 1999. 4. One-third of Caribbean immigrants in America resided in the New York-Northern New JerseyLong Island, and Philadelphia metropolitan areas.
5. The Caribbean born made up 39.8 percent of all immigrants residing in Florida in 2009, and 24.1 percent of all immigrants residing in New York. Additionally, more than one in ten immigrants in Connecticut (17.2 %), Massachusetts (14.5%), New Jersey (14.4%), and Pennsylvania (11.2%) were Caribbean. 6. Caribbean immigrants were more likely than immigrants overall to have graduated from high school in the US. 7. The growing size and geographic distribution of the Caribbean/American traveler is opening up new business possibilities. 8. Caribbean women outnumbered Caribbean men in 2009 by 15%.
who is the global caribbean woman ?
TBB
She is a multi-cultural mix of many things! She is integrated. She’s a professional career woman. She’s a homemaker. She’s married. She’s original. She’s independent! She’s smart and educated. She’s fashionable and brand savvy. She has solid disposable income. She is sophisticated, cosmopolitan, and proud of her cultural diversity. She is beautiful!
In a recent survey done by The Beauté Book, we found that in the past 20 years, the gradual rise in the number of Caribbean women here in America has resulted in an underserved multi-cultural mix of Indo, Anglo, Afro, Latino and Asian Caribbean women. These women are weary of unrealistic values engrained by our competitors.
She is tired of:
Let’s face it, every woman needs access to:
Accepting what is being handed to her and is interested in discovering new ways of boosting her confidence and improving her daily regimen. Being boxed into the sub groups served by Vogue, Allure, Essence, and Ebony that never fully satisfy the interests of her multi-cultural perspective.
She is interested in: An outlet that will address the needs of the Global Caribbean Woman here in America. Leveraging technology and innovation to solve the daily beautification process for Caribbean women through a platform that is cost effective, efficient, and thorough.
New products and the different ways she can look and feel good. New ways of reinventing her style as the seasons change. A guide/easy traveling reference filled with lessons for life. A guide filled with compelling visuals and new destination ideas for the next holiday adventure. Deals, luxury brands, designers, and products that aren’t socially or economically exclusive. Beauty secrets and products that have sustained decades of Caribbean women.
EXPERT ANSWERS FOR THE GLOBAL CARIBBEAN WOMAN
TBB
DISTRIBUTION & READERSHIP OF THE BEAUTÉ BOOK *
The Beauté Book is the only
publication of its kind in the United States and North America to serve the Caribbean/American market globally. Our competitor ‘She Caribbean’ serves the Caribbean and London. *
Our TBB TV online channel and
Women 101 initiative, combined with future promotions, cross media platform and social marketing,
FREQUENCY
and The Beauté Book’s ongoing events, will continue to drive and
*
increase our subscription base,
ies per quarter.
both in print and online.
*
*
States, Canada, London, and the Caribbean.
Reach across total GTA and ex-
The Beauté Book’s frequency is 4 issues annually; 47,000+ copDistributed by a major distribution company across the United
tended region is over 47,000 per
*
issue.
stands of major retailers and a host of independent book-sellers
*
The Beauté Book’s rapidly ex-
including Barnes and Noble, Indigo Books, Zeller‘s, Wal-Mart, Tar-
panding online readership at www.
get, select Duane Reade, CVS, and Rite Aid pharmacies, and a host
thebeautebook.com
of independent newsstands in airports across the United States,
projects
a
The Beauté Book is available and showcased on the news-
viewership of over 60,000 visitors
Canada, London and the Caribbean.
per month (about 2,000 per day).
*
Our demographic includes:
at www.thebeautebook.com.
Gender (80% Women / 20% Men) Readership (67% are between ages 13-49; average age is 28) Ethnicity (Multicultural English-speaking mix) Average
*
Subscriptions available via forms in the magazine and online Promotional copies of The Beauté Book are available for me-
dia, public relations agencies, advertising agencies and advertisers, and at a host of targeted events nationwide.
Marketing, Advertising and Promotions Every opportunity is utilized to market and promote The Beauté Book via the internet, radio, television, and print, as well as through major events during Fashion Weeks worldwide, film festivals, cultural events, award ceremonies, and The Beauté Book’s
Household Income ( $145,000)
own events. The Beauté Book consistently seeks new and effective
Location
its advertisers, through sponsorship, partnership, and affiliations
(50% US & Canada; 20%
with appropriate companies and online communities to further
Europe & Asia; 20% Caribbean)
The Beauté Book‘s reach and penetration across the marketplace.
methods to further promote The Beauté Book brand and that of
TBB
WHY
ADVERTISE BEAUTÉ ?
WITH
We bring the world to the Caribbean and the Caribbean to the world. Target market identification equals brand loyalty. Accordingly, advertising with us will expose and target your products to our broad and relevant audience, increasing sales and opening your business to new possibilities in our expanding market. The Caribbean market is growing rapidly. There are more than 6 million self-identified Caribbean residents of the United States; 3.5 million of them are Caribbean-born and account for 9% of the total foreign-born population of the US. We are always ahead of the trends and interact with our readers via our print editions, our website at www.thebeautebook. com, and our many events. We are the nation’s only beauty, fashion, and culture magazine that serves the interests of the Caribbean/American market and today’s trend setting Caribbean women including Joan Smalls, Rihanna, and Nicki Minaj. Caribbean consumers are educated, integrated, brand conscious, and affluent. We are an invaluable resource for the Caribbean/American traveler. New York and Florida are the main travel hubs between America and the Caribbean. The annual purchasing power of the Caribbean consumer in America is reported at over 16.3 billion. Caribbean women have healthy spending habits and are willing to try new products.
TBB OUR CURRENT ADVERTISERS
Skin care, make-up, hair and fashion brands, hair styling accessories, nail care, hotels/destinations, airlines/travel, electronics, credit card services, and liquor brands make up the majority of our advertisers. Since we have launched, some of the biggest names in the industry are recognizing us as a valuable outlet, and the list is still growing.
PURCHASING POWER OF THE GLOBAL CARIBBEAN WOMAN
Regardless of cultural heritage, the purchasing power and influence of women has grown stronger than ever. According to the UNESCO Statistic Report, the following is true of Caribbean women: 1. They have high education enrollment rates in tertiary institutions in the United States and compete easily with men to graduate in the fields of science, social sciences, business, and law. 2. In an effort to improve their lives and professional opportunities, most of these women become naturalized after college. They account for the highest concentration of immigrant women in the modern workforce at senior executive levels. 65% of these women are at the top of their industries and have combined household incomes of $145,000 or more. 3. They handle 75% of their family’s finances. 4. They control 80% of their family’s purchasing decisions.
5. Their need to stay ahead of fashion trends and beauty consumption accounts for 75% of their discretionary income. 6. Vacation and travel to the Caribbean accounts for 20% of their spending, reported at 8.5 billion annually; that’s tremendous purchasing power!
OUR UNIQUE EDITORIAL OPPORTUNITIES The Beauté Book will:
1.Spotlight hotels, destinations, and sponsoring partners through ‘suggestive photo editorials.’ 2.Offer a variety of advertorial opportunities. 3.Take small businesses and put them in front of mainstream readership. 4.Help salons, products, and brands to convert readership into successful purchases.
OUR HOT TOPICS
The Beauté Book is packed with “the goods” that can’t be missed. Our hot topics include: * Le Style & Trends * Tips & Advice * Body & Products * Destinations & Culture * Women 101 * Exclusive Features * And More!
We are excited to discuss these and other unique advertising opportunities with you.
the
be
é
book
LE STYLE &TRENDS Our style experts examine the importance of the biggest style trends and cutting edge fashions from the seasons’ best. Our ‘Le Style’ editorials offer deals and essential vacation tips for women on the go. After all, we wouldn’t want you to fly into London looking like New York.
TBB
TIPS & ADVICE Our pages are a platform for the finest experts in the Beauty and Hair Industries. Our Hair Station & Make Up Hot Seat feature the best tips and advice. They are the reason The Beauté Book is an essential guide for the Global Caribbean Woman. Even more, our ‘to the point approach’ and Q&A’s will leave women with lessons for life.
O
the
b
té book
& S T Y U A C D E & S U B DY CTO D U O B B OD O R R P P É T
, hts ig i l t t po , an us s t n uc ust nd re d a a m o r , r p care rets ants for u c O n se nsult ates radii k g s ein co oc ore takv g d a ion a r m all, the trit ong lthie ter y is inf str hea . A ibilit s ma auu the t yo pons ward e be n’t an res p to mor e do reing t ste the d w en p nto n firs ing . A , ev g i s-
ts, h g i otl ti-ag p n s n t s, a tritio u c du ust nu yo pro e m and elp ore h r r m , Ou n ca rets will hier , tak e l i t th sk sec ants heal r al e t s g l i t in f in nsu the . A ty ma utii l u o i k c loc yo sib ds ea r un iant pon owa re b ’t dis s rad res ep t mo don teen e ing t st the we pre- valu .’ firs ning . And ven the r life tai you te, e n to s fo i ful mina ing sson cri tun g ‘le are havin of
the
b
uté book
DESTINATIONS & CULTURE Every woman wants to know where to go…what to wear… when to wear it. We will help you unlock the cultural fashions and beauty of different cities, add some spice to those travel plans and find new adventures that will change your life. Check out our favorite hotels as we travel the world in ‘Arriving In Style.’
the
beautĂŠ EXPERT ANSWERS FOR THE GLOBAL CARIBBEAN WOMAN
WOMEN 101 Our Women 101 features women at the top of their industries, talking about the trials and triumphs of their respective journeys and their self discovery. It goes deep to unlock how they found their beauty and delights in how the transformative power of their stories will inspire young girls and women across the world.
book
EXCLUSIVE FEATURES Explore people, places, and events that will inform and delight. Discover relevant topics, celebrity profiles, personal insight and motivations, and walk away feeling informed, entertained, and ready to take on the world.
THE BEAUTE BOOK.COM leverages technology and innovation to solve the daily beautification process for the Global Caribbean Woman. Additionally, through our channel at TBB TV online as well as our iPad, iPhone, and Android apps, women worldwide will enjoy our expert advice and secrets via an interactive platform that is cost effective, efficient and thorough. www.thebeautebook.com
TBB
EDITORIAL CALENDAR 2012 PUBLISHER AO & COMPANY, LLC is the publisher of The Beauté Book. This publishing company is committed to the highest levels of quality, execution, appropriateness, and in-
August The Launch Issue “A Glimpse of New York & Jamaica”
Ads Due: July 20, 2012 Editorial Due: July 25, 2012 Launch Date: Aug. 13, 2012
November The Holiday Issue “London Dream”
Ads Due: Oct. 22, 2012 Editorials Due: Oct. 26, 2012 Launch Date: Nov. 19, 2012
novation. A proud product of America and the Caribbean, the firm is dedicated to the concept of bringing the world to the Caribbean and the Caribbean to the World. AO & COMPANY will also launch its menswear/lifestyle concept,
Trendz For Men, in the summer of 2013.
2012 NATIONAL RATES
MECHANICAL REQUIREMENTS a.
Perfect-bound.
Committed Insertions
One Issue
2 to 3 Issues
1/6 Page
$ 1200.00
$ 1000.00
1/3 Page
$ 1600.00
$ 1400.00
1/2 Page
$ 1900.00
$ 1600.00
1 Page
$ 3600.00
$ 2800.00
Double Page Spread
$ 5800.00
$ 5200.00
Multi Page Insertions*
$2000.00 per page*
$1900.00 per page*
b.
cover date. c.
Closing Dates: All closing dates are for receipt of materials in publisher’s New York office.
per issue.
Covers and ROP advertising:
Color:
25th of the month
Add $400.00 extra for (5th) color.
preceding cover date.
Premium Advertising Space
Rate
Option 1: Front, inside double page spread-inside cover + page 1
$7200.00
Option 2: Outside back cover
$6500.00
Option 3: Back inside double page - includes inside back cover
$6000.00
Option 4: Back inside cover
$4800.00
TBB
Issuance Date: On or about the 20th of the month preceding
* Discount based on a minimum per product media buy of 3 or more pages
All prices are subject to applicable taxes. Rates are subject to change based on confirmed circulation figure increases. Rates will be maintained for advertisers with multi-issue contracts.
Method: Printed web-offset.
d.
Digital ad files are archived for six months and then destroyed.
PAGE SIZE
NON-BLEED
BLEED
TRIM
BLEED LIVE AREA
Full Page
7 x 10
8.25x10.75
8 x 10.5
7 x 10
1/2 Vertical
3.5 x 9.75
4.125 x10.75
3.875x10.5
3.5 x 9.75
1/2 Horizontal
7 x 4.5
5 8.25 x 5.25
8 x 5.125
7 x 4.5
1/3 V
2.25 x 9.75
2.875 x 10.75
2.625 x 10.5
2.25 x 9.75
1/3 Square
4.625 x 4.875
5.25 x 5.25
5x5
4.625 x 4.875
1/6 Vertical
2.25 x 4.875
N/A
N/A
N/A
Digest
4.625 x 6.25
5.25 x 6.625
5.125 x 6.375
4.625 x 6.25
Spread
15 x 10
16.25 x 10.75
16 x 10.5
15 x 10
1/2 H Spread
15.25 x 4.5
16.25 x 5.25
16x 5.125
15 x 4.5
Corporate Marketing & National Sales Representation: For all run of book and cover gatefolds, please contact the sales department at AO & Company LLC for specifications and shipping instructions. Phone: 347-559-6854 Email: Sales@thebeautebook.com
Commission & Discounts
PROOF REQUIREMENTS
15% commission is due to all sales agents and agencies. Payment net 20 days. Frequency
Certified SWOP3 supplied proof to:
discounts apply accordingly.
PUBLISHER’S DISCOUNT
All proofs should have clear identification of the type of proof it is and the name, address and phone number of the sender/pre-press
Any national publisher of magazines or books is
service provider. Preferred proof is Epson,
eligible for a discount of 10% for 1 to 5 pages and
running color managed SWOP 3 profiles, on
15% for 6 or more pages.
type 3 substrate.
DIGITAL AD REQUIREMENT MEDIA
All proofs must include the IDEAlliance Color
All ad submissions must be PDF-1a files uploaded or emailed to sales@thebeautebook.com. Before all PDF-1a files are sent: 1. All Fonts MUST be embedded (True Type fonts cannot be used for printing). 2. The color space MUST be CMYK or Grayscale. No RGB, LAB, or embedded color profiles such (such as ICC profiles). 3. No files with PMS colors will be accepted without prior notification. Otherwise, all PMS colors must be converted to CMYK. 4. Maximum ink density: 300 total. 5. Resolution: 300 dpi.
Payment Options: Certified Checks and Business Checks Make All Checks Payable To the Publisher: AO & Company LLC Please note: There will be a hold from executing the contract until the check has cleared the bank. Returned items will be subject to a $50.00 charge. Overdue Payment: All overdue accounts are subject to a 2.5% per month service charge.
Control Bar. In compliance with AO & Company LLP policy, you are required to submit a SWOP 3 certified proof. By choosing not to supply a SWOP certified proof with this ad submission the color reproduction of the ad will be based on industry standard best practices to achieve as accurate color as possible from the supplied digital file. If you do not supply a SWOP certified proof, a laser content proof will be required. Failure to submit a laser proof may jeopardize the final content within your ad.
FILE STORAGE The original proof and an archived copy of the digital ad file will be kept for 13 months after printing.
GENERAL MATERIAL DEADLINE Materials are due at ad close. For extension or if you have any questions please call our sales department at 347-559-6854 or email at sales@thebeautebook.com.
the
beauté EXPERT ANSWERS FOR THE GLOBAL CARIBBEAN WOMAN
book
TBB M E D I A K I T 2 0 1 2 www.thebeautebook.com