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Heidi Coppock Beard featured in AOPf22 Behind The Scenes
Instagram: @heidicoppockbeard
Shot in August 2023 for a National Christmas campaign for Greggs going into over 2100 stores Nation wide !
The photography was super tricky using very wide angle lenses, lots of gels and many lights .
We were super close in on the food and as funky as the lighting was the food still had to look super appetising. The creative brief was very tight and thankfully the agency gave us quite a few days to test and create the look and feel they were after before the weeks of shooting. I was so pleased with the results and apart from extending backgrounds here and there everything was shot through the lens without much retouch.
Client was thrilled.
Celebrating 30 Years of the f22 on International Women's Day 2024
AOPf22 Behind The Scenes is an exhibition shot by women photographers which shows in parallel each of the photographers in action behind the lens. See it, be it. By increasing the visibility of women photographers, AOPf22 hope to inspire and encourage the next generation of female image makers rise up and help achieve that magic 50/50 representation in the industry.
#AOPf22_behindthescenes
#IWD2024
#inspireinclusion
#protectpromoteinspire
