Strategy Sea Buckthorn Product Sea Buckthorn skincare products Target Audience Shruthi is a 30 year old woman working as an architect. She has been married for four years and lives with her husband in a posh 3BHK apartment in Bangalore. She works long hours five days a week. She is concerned about her skin because she feels that people who don’t look after their skin begin to age faster and this worries her because she has stressful work life. She doesn’t use any anti-ageing treatment yet because it makes her feel as old as her mother, but she is looking to start soon. She currently uses natural skincare products from Bath and Body Works and is very particular about the ingredients in them. She is willing to try new products and ingredients that sound exotic but not without proof of effectiveness.
Unique Insight Women in the target group are reluctant to admit that they are old enough to begin age-defying skin treatments.
Challenge People haven’t heard of Sea Buckthorn and report that it sounds harsh and abrasive.
Advertising Our organic range of age-defying products does not make you Promise feel old. Expected “Finally, age is just a number for me!” Reaction from Target Audience Tone of Voice Natural and earthy, yet playful.
Creative Units Branding and packaging.
Print ads, posters, hoardings, collaterals, social media, PR.