The world’s top access equipment event
The International Access Platform Exhibition Access Rental Companies General Rental Companies Sponsored by:
Supported by:
Fire Fighting Construction Contractors Structural Engineers Industrial & Factory Maintenance Cleaning Contractors Public & Private Utilities Heating & Ventilation Contractors Rail & Transport Companies Airport Authorities Petrochemical Plants Demolition Contractors Ports & Shipbuilding Outdoor Broadcasting Government Personnel Legislators
Sign Writers General Industrial Establishments
Shopping Mall Maintenance Manufacturers Power Generation
Access Rental Companies General Rental Companies Fire Fighting Construction Contractors Structural Engineers Industrial & Factory Maintenance Cleaning Contractors Public & Private Utilities Heating & Ventilation Contractors Rail & Transport Companies Airport Authorities Petrochemical Plants Demolition Contractors Ports & Shipbuilding Outdoor Broadcasting Government Personnel Legislators
Sign Writers General Industrial Establishments
APEX SWITCHES TO AMSTERDAM FOR 2014 The eighth APEX aerial platform exhibition in 2014
Tim Whiteman, managing director of The International Powered
will be held in Amsterdam, the Netherlands, on
Access Federation (IPAF), welcomed the change in venue and date
24-26 June 2014, moving away from its long-time home in Maastricht. The switch to the new, larger
for APEX as well. “IPAF is delighted that the growth and success of APEX means that the powered access industry’s specialist exhibition is moving to a larger and more accessible location in Amsterdam.
and more accessible Amsterdam RAI Convention
We look forward to welcoming as many members as possible
Centre in combination with the new June dates
when the show opens on 24 June, 2014.”
will boost visitor numbers and increase the show’s international appeal. Amsterdam RAI is one of Europe’s best known exhibition spaces. As well as being a world class exhibition and conference centre it will also benefit APEX by offering a larger outside exhibition area than the previous venue in Maastricht, and located directly in front of the centre. All previous seven shows – the first was in 1996 – have been held in Maastricht in mid-September. The new June dates mean that
In addition, the switch to June will allow APEX to be held concurrently with the International Rental Exhibition (IRE) and the European Rental Association (ERA) annual convention, which will also take place at Amsterdam RAI. APEX and IRE will be held in adjoining halls at the exhibition centre, with visitors to APEX having free access to IRE, and vice versa. APEX will benefit from increased visitors numbers from both the ERA convention and IRE, which attract many of Europe’s biggest rental companies.
the show will be held well before the onset of summer holidays. Tony Kenter, managing director of APEX organiser Industrial Promotions International (IPI), said the decision to switch venues had been made after consultation with exhibitors and IPAF: “APEX is already a well-established show. Maastricht served us well as a venue in the past, but it was widely recognised that the change to Amsterdam will make APEX a much more accessible event for visitors throughout Europe and worldwide. This change in venue will enhance an already successful event.”
The world’s top access
The International Access Equipment Market APEX 2014 will take place in the context of recovery of developed
The European Rental Association forecasts that the region’s rental
markets in North America and Europe and continued expansion
sector will start to see significant growth again in 2014 following
of new markets in South America, the Middle East and Africa,
several flat years. As in North America, this will create demand for
Eastern Europe and Asia, including China.
the renewal and expansion of fleets.
The North American rental sector is investing again to replace
Elsewhere, the demand for aerial platforms continues to grow,
their fleets and the American Rental Association (ARA) is
either on the back of rental sector development (in areas like
forecasting double-digit growth in the rental sector at least
Brazil, the Middle East, India and China) or in end-user markets
until 2015. That growth will fuel demand for platforms as
such as the power utility sector.
rental companies renew and expand their fleets. APEX in June 2014 will be perfectly timed to make the most Western Europe’s rental sector was hard-hit by the economic slowdown. Rental fleets need to be replaced, however, and investment will continue and grow as fleets age and as the region’s economy recovers.
Powered Access Products: •
Mobile Elevating Work Platforms (MEWPs) - self-propelled booms, scissor lifts, vehicle mounts, personnel lifts, trailer mounts, low level access and crawler mounted platforms.
• Others, including suspended access systems, mast climbers and hoists.
Non-Powered Access Products: • Scaffolding, Access Towers and Ladders.
equipment platform
of the upturn.
By exhibiting at APEX 2014 you will:
APEX 2014 attracts a large number of buyers who do not visit other general trade shows. To them,
• Promote your products and services to professional buyers with purchasing power and plans in hand
• Showcase new products at the start of an anticipated new growth cycle
• Demonstrate your products and services to buyers from around the world at one time, in one location
the specialised APEX 2014 is the must-attend event. • Access Rental Companies • General Rental Companies • Construction Contractors • Industrial & Factory Maintenance • Public & Private Utilities • Structural Engineers • Heating & Ventilation Contractors • Rail & Transport Companies • Airport Authorities • Petrochemical Plants
• Strengthen your brand and image
• Demolition Contractors
• Develop strategic partnerships with
• Ports & Shipbuilding
other industry leaders
• Close sales at almost half the cost of field sales calls
• Position your company as an industry leader
• Fire Fighting • Cleaning Contractors • Outdoor Broadcasting • Government Personnel • Legislators • General Industrial Establishments • Sign Writers • Shopping Mall Maintenance • Manufacturers • Power Utilities
All these qualified buyers come to APEX 2014 to see new products and developments, to keep up-to-date with industry trends, to see specific companies and products, to evaluate and compare products, to network and to get technical data.
Boost your business at APEX 2014. Be there!
Position your company in front of an influential and exclusive audience
Act now to exhibit at APEX 2014 Please go to www.apexshow.com and select the Exhibitor-Stand Space page and complete the application form under the Exhibitor section. It is simple and quick. So save time and book your space online now! Alternatively, if you need more information, simply contact the organiser or your relevant agent (see page 8 of this brochure)
EXHIBITING COSTS Indoor space only E 184/m2 Indoor shell scheme E 251/m2 Outdoor space only E 147/m2
Ultimate marketing exposure The 2014 marketing campaign will once again focus on working closely with exhibitors to build attendance from their target markets. For at least a year before the show, organiser Industrial Promotions International, in close cooperation with the KHL Group, publisher of the Access International magazine, will be aggressively promoting APEX 2014 to more access platform users than ever before.
Reach an exclusive audience when they are ready to buy!
Amsterdam provides you everything you need
Discover the City of Amsterdam Amsterdam is one of the greatest small cities in the world. From its canals to world-famous museums and historical sights, it is one of the most romantic and beautiful cities in Europe. It is also a city of tolerance and diversity. Amsterdam has all the advantages of a big city: culture, nightlife, international restaurants, good transport - but is quiet, largely thanks to its extensive canals, with little road traffic. In Amsterdam your final destination is never far away. The city is the capital of the Netherlands, located in the province of North Holland in the west of the country. It comprises the northern part of the Randstad, the sixth-largest metropolitan area in Europe, with a population of approximately 8.1 million. Its name is derived from Amstelredamme, indicative of the city’s origin: a dam in the river Amstel. Settled as a small fishing village in the late 12th century, Amsterdam became one of the most important ports in the world during the Dutch Golden Age, a result of its innovative developments in trade. During that time, the city was the leading centre for finance and diamonds. In the 19th and 20th centuries, the city expanded, and many new neighbourhoods and suburbs were formed. The 17th-century canals of Amsterdam (in Dutch: ‘Grachtengordel’), located in the heart of Amsterdam, were added to the UNESCO World Heritage List in July 2010. Amsterdam is the financial and cultural capital of the Netherlands. Many large Dutch institutions have their headquarters there, and 7 of the world’s top 500 companies, including Philips and ING, are based in the city. The Amsterdam Stock Exchange, the oldest stock exchange in the world, is located in the city centre. Amsterdam’s main attractions, including its historic canals, the Rijksmuseum, the Van Gogh Museum, Stedelijk Museum, Hermitage Amsterdam, Anne Frank House, its red-light district, and its many coffee shops draw more than 3.66 million international visitors annually.
Amsterdam facts:
• Population of approx 780,000 (city). • 51 museums, 141 galleries, 206 paintings by Van Gogh, 40 concerts a day. • 1,250 restaurants, 1,215 pubs and bars, 36 nightclubs. • 550,000 bicycles, 1,281 bridges, 200 km canals, 6 windmills. Amsterdam RAI With 103,500 m2 of available space the Amsterdam RAI complex is one of Europe’s most attractive and innovative exhibition and congress complexes, located in the south of Amsterdam business quarter in the immediate vicinity of the World Trade Center. All the spaces are multifunctional and are fully air-conditioned. The complex consists of 11 multifunction exhibition halls and has 64 meeting or conference rooms (1,750 capacity). Amsterdam RAI’s location is unique. It even has its own train and metro stations as well as a tram stop right outside! Moreover, all of Amsterdam’s cultural and nightlife options are within easy reach. Thanks to its location along the A10 ring road, Amsterdam RAI is also easy to reach by car. The site has 6,250 parking spaces and its own harbour provides direct access to the capital’s historic canal system. This makes Amsterdam RAI the easily accessible location for your event.
Amsterdam is easily accessible by road, rail and air
www.apexshow.com
Need more APEX information?
Exhibition Organiser
If you need any further information on
Joyce Eeftink
the APEX 2014 event or would like to
B.V. Industrial Promotions International (I.P.I.)
discuss your requirements, please contact
P.O. Box 225, 7470 AE Goor, The Netherlands.
the most relevant agent below.
Tel.:
+31 (0)547 271566
Fax: +31 (0)547 261238 E-mail: joyce@ipi-bv.nl
APEX 2014 sales agents around the world
Benelux & Scandinavia Arthur Schavemaker Kenter & Co B.V. Tel.: +31 (0)547 27 50 05 E-mail: Arthur@kenter.nl
China Cathy Yao KHL China Tel.: +86 106553 7678 E-mail: cathy.yao@khl.com
France Hamilton Pearman Greenwich Media Time Tel.: +33 1 45 93 08 58 E-mail: hpearman@wanadoo.fr
Spain Mike Posener KHL Group Tel: +353 86 043 1219 e-mail: mike.posener@khl.com
Italy Fabio PotestĂ Media Point & Communication Srl Tel.: +39 010 570 4948 E-mail: info@mediapointsrl.it
Turkey Melih Apa Tel: + 90 532 214 68 18 e-mail: Melih.apa@apayayincilik.com.tr
UK & Ireland Paul Baker KHL Group Tel: +44 1892 786216 E-mail: paul.baker@khl.com
Germany, Austria, Switzerland and the rest of the world Joyce Eeftink B.V. Industrial Promotions International (I.P.I.) Tel.:
+31 (0)547 27 15 66
E-mail: joyce@ipi-bv.nl
PRAŠ12-2012
USA & Canada Wil Holloway KHL Group Tel.: +1 312 929 2563 E-mail: wil.holloway@khl.com