SHANGHAI CHINA SHANGHAI NEW INTERNATIONAL EXPO CENTRE (SNIEC) , CHINA
NEW EXHIBITION
FOR THE FASTEST GROWING ACCESS EQUIPMENT MARKET IN THE WORLD
In conjunction with CeMAT Asia 2017
Asia’s leading trade fair for materials handling, automation, transport and logistics
SPONSORED BY: Access International
SUPPORTED BY:
IPAF / China Construction Industry Association / KHL
APEX Asia AND CeMAT ASIA: THE PERFECT MATCH! Industrial Promotions International (IPI), KHL Group, in cooperation with the world’s largest exhibition company Deutsche Messe AG, are launching an Asian version of the popular APEX aerial platform exhibition: the premiere of
APEX Asia is scheduled for October 31 – November 3, 2017, at the Shanghai New International Expo Centre parallel to the well-established CeMAT ASIA.
WHY CHINA? WHY NOW? The access equipment market in China and Asia Pacific is expanding quicker than any other region in the world. • Since 2012 the Chinese access market has grown on average by 36% per year and is forecast to continue to grow at high rates. • Sales of new aerial platforms have been exceeding 10,000 units each year. • The partnership with CeMAT Asia will see APEX Asia taking place at an event that already attracts more than 70,000 visitors, including current and potential buyers of platforms. • The well-established International Rental Conference (IRC) will be held alongside APEX Asia, attracting the largest rental players in China, Australia and Asia Pacific. • APEX Asia is supported by the International Powered Access Federation (IPAF).
APEX Asia, alongside CeMAT Asia and the International Rental Conference (IRC), will give you the perfect opportunity to reach the world’s fastest growing aerial platform market.
KEY DRIVERS OF CHINESE ACCESS MARKET Growing visibility of aerial platforms • Professional rental companies established • Rental players driving market growth • Platforms used on major, high-profile projects like airports • Finance for equipment available • AWP production in China by global OEMs • Growth of Chinese AWP manufacturers Focus on Safety & Productivity • Rising labour costs in China (up 50% in the last five years) • Government focus on worker safety • Major projects require modern equipment and work practices • Global best practice becoming known in China Diverse customers and end markets • Construction • Rental • Petrochem/Energy/Utilities • Transportation/Airports • Exhibitions/Events/Entertainment • Shipyards • Factory & Industrial Maintenance
CeMAT ASIA: AN ESTABLISHED SHOW
First held in 2000, CeMAT Asia is now the most important material handling and intralogistics trade fair in Asia, attracting more than 70,000 visitors and 472 exhibitors in 2015. The show is organised by Deutsche Messe, based in Hannover, and is a sister event to the massive CeMAT exhibition, which is held every two years in Hannover. Exhibitors include all varieties of material handling and intralogistics suppliers, including industrial forklifts, pallet trucks, and warehouse picking and stacking equipment.
‘IPAF’S GROWING
The fit with APEXMEMBERSHIP Asia is perfect, INbecause it has been Chinese industrial ASIA IS forklift FIRMLYcompanies that have been prominent BEHINDearly THISadopters of aerial work platforms. Visitors to CeMAT Asia will include many current and potential NEWbuyers DEVELOPMENT’ of aerial platforms.
EXCITING
TIM WHITEMAN, MANAGING DIRECTOR/CEO, IPAF www.cemat-asia.com
ASIA PACIFIC’S ACCESS MARKET MATURING FAST Asia Pacific’s aerial platform market is maturing at a rapid rate, fuelled by the growing number of rental companies in the region and by the increased importance given to safe working at height and the productivity of workers.
APEX ASIA AND CEMAT ASIA: THE PERFECT PARTNERS CeMAT Asia is the leading trade fair for the material handling, logistics, factory and industrial maintenance sectors in China and attracts many thousands of current and potential access equipment buyers and users. The show is organised by the world’s largest exhibition company, Deutsche Messe, and held at the Shanghai New International Exhibition Centre in Shanghai - the same venue as Bauma China. CeMAT Asia is the perfect partner for APEX Asia: • APEX Asia 2017 will be in Hall 5 adjacent to CeMAT 2017 (visitors will have free and seamless entry between both shows) • CeMAT Asia is a proven exhibition established in China since 2000 • Strong synergy between material handling and AWPs in China, with many access pioneers coming from the forklift sector • Over 70,000 visitors from 82 countries • 472 exhibitors/47,000 sqm of exhibition space • 94.5% of visitors from mainland China • 59.9% visit to ‘purchase/place an order’ • 47.9% visit to ‘look for new products and innovations’
‘CO-LOCATING WITH e
C MAT
IS AN ENORMOUS BENEFIT FOR APEX ASIA’ TONY KENTER, MANAGING DIRECTOR OF I.P.I.
TOP ACCESS BUYERS AT INTERNATIONAL RENTAL CONFERENCE The International Rental Conference (IRC) attracts many of the top rental equipment buyers from throughout the world and the biggest rental companies from the new and growing China rental industry. Senior executives from the following companies have been delegates and speakers at IRC: • United Rentals (USA) • Loxam (France) • Coates Hire (Australia) • HSS (UK) • Kiloutou (France) • Riwal (Netherlands) • Galmon (Singapore) • AP Rentals (Hong Kong) • Modern (Access) (Hong Kong) • Access Hire (Australia) • Kennards Hire (Australia) • Shanghai Horizon Rental (China) • Nikken Corp (Japan) • Kanamoto (Japan) • Shanghai Jinheyuan (China) • Hertz Equipment Rental Corp (USA/China) • Lei Shing Hong Machinery (China) Holding the IRC conference alongside APEX Asia will mean that many of the region’s biggest rental players will attend the APEX Asia show, alongside the thousands of new and potential buyers attending CeMAT Asia.
For more details, see www.khl.com/irc
MARKETING CAMPAIGN With KHL’s extensive media reach in the international access industry in combination with the powerful CeMAT ASIA network in China, APEX Asia will deliver a high-level targeted audience that are relevant to your business. Marketing activities designed to maximize exposure and awareness of the show include the promotion of APEX Asia through a banner or advertising campaign, telemarketing, printed and digital invitations, digital newsletters, and social media such as Weibo, WeChat and LinkedIn.
MARK YOUR COMMITMENT TO BECOMING A KEY PLAYER To reserve your space at this exciting new event for China’s and Asia’s rapidly growing access equipment market, please go to www.apexasiashow.com, select the Exhibitor Stand Space page and complete the application form. • Stand (min.area 9 sqm) Alternatively, please contact the sales office forarea your • Back walls and side walls (white) • Carpeting mentioned at the back cover of this brochure. • 1 reception desk
• 2 chairs • 1 company sign (English/Chinese) • 2 Spotlights
COSTS OF EXHIBITING
s
s
• Stand area
RAW SPACE IN A ZONE
RMB 2,310 PER SQM.
RAW SPACE IN B ZONE
RMB 1,484 PER SQM.
ADDITIONAL FEE FOR DELUXE SHELL SCHEME
• Stand area
RMB 424 PER SQM (MINIMUM OF 9 SQM.) A Deluxe Shell Scheme comprises 9 sqm carpet, one information counter, 1 storage room, 1 bar stool, 4 spotlights, one 500W socket, 1 fascia board, 1 round table, 4 black leather arm chairs, one wastepaper basket, one pvc made graphic on top of booth. Invoicing outside China will be done in US dollars or Euros at the current rate of exchange.
APEX ASIA: AN AMAZING OPPORTUNITY TO GENERATE SALES IN THE ASIA PACIFIC REGION
SNIEC: CHINA’S LEADING EXPO SITE The Shanghai New International Expo Center (SNIEC) is China’s leading expo centre. Situated in Shanghai’s Pudong district, at the heart of China’s commercial centre, SNIEC has attracted worldwide attention since its opening in November, 2001. SNIEC has been experiencing rapid growth ever since. It now hosts more than 70 world-class exhibitions each year – including Bauma China every two years - and this number is set to grow in the future. Currently, SNIEC has 13 exhibition halls with a total of 150,340 sqm of indoor exhibition space and 100,000 sqm of outdoor exhibition space.
A WORLD CITY Besides being a popular tourist destination renowned for its historical landmarks, Shanghai is the most populous city in the People’s Republic of China. It is the second largest of the four direct-controlled municipalities in China, with a population of more than 24 million.
DISCOVER WHY
APEX ASIA
IS A GREAT WAY TO STAND OUT FROM THE CROWD
Shanghai is a global financial centre, and a transport hub with the world’s busiest container port. Located in the Yangtze River Delta in East China, the city sits on the Southern bank of the Yangtze where it flows into the East China Sea.
NEED MORE APEX ASIA INFORMATION? Contact us using the details below for any enquiries. EXHIBITION ORGANISER Marleen Jerusalem or Gerdi Hondebrink B.V. Industrial Promotions International (I.P.I.) P.O. Box 225, 7470 AE Goor, The Netherlands +31 (0) 547 27 15 66 / marleen@ipi-bv.nl or gerdi@ipi-bv.nl
SALES AGENTS Germany, Austria, Switzerland Marleen Jerusalem / Gerdi Hondebrink - B.V. I.P.I. +31 (0) 547 27 15 66 / marleen@ipi-bv.nl or gerdi@ipi-bv.nl Benelux & Scandinavia Arthur Schavemaker - Kenter & Co B.V. +31 (0) 547 27 50 05 / Arthur@kenter.nl France Hamilton Pearman - Greenwich Media Time +33 1 45 93 08 58 / hpearman@wanadoo.fr
www.apexasiashow.com
Italy Fabio Potestà - Media Point & Communication Srl +39 010 570 49 48 / info@mediapointsrl.it USA & Canada Jonathan Cervero - KHL Group USA +1 312 929 32 47 / jonathan.cervero@khl.com United Kingdom & Ireland Steve Walters - KHL Group +44 (0)1892 786 223 / steve.walters@khl.com
Rest of the world Marleen Jerusalem / Gerdi Hondebrink - B.V. I.P.I. +31 (0) 547 27 15 66 / marleen@ipi-bv.nl or gerdi@ipi-bv.nl
© Prac 9-2016
China Cathy Yao - KHL China +86 10 65 53 66 76 / cathy.yao@khl.com