G-Star RAW x Super73

HIDDEN GEMS.

COOL CITIES. UNFORGETTABLE RIDES.

EACH RIDE WILL FEATURE a group of local creatives showing their city’s best-kept secrets. From scenic spots to under-the-radar places to party, they’ll be riding from one adventure to the next on their SUPER73 bikes. New York-based singer, model and writer Marzy Lovejoy is just one of the talents G-Star has teamed up with. After organising rides to empower black women, Lovejoy’s cycling community grew, creating a rider presence in the city that wasn’t there before. G-Star will curate guides showcasing the hidden gems in every city in collaboration with each of the creative’s talents.

G-Star RAW X Super73 experiences the ride of a lifetime, discovering hidden gems in some of the world’s coolest cities: New York, Berlin, Rotterdam, Tokyo and Cape Town.

UNFORGETTABLE RIDES.

For this collaboration, G-Star and SUPER73 have produced a custom-made, limited edition bike featuring design elements from each brand. The bike features the statement SUPER73 design with a sleek brand logo embossed on the body. In true G-Star style, each of the parts were sanded down to create a more raw material. Varied metals and G-Star branding were also added to the bike, helping to shape the diverse custom piece. Alongside this, an oval rider bag was made. Uniquely, the bag can be attached to di erent areas of the bike, for example, the handlebars or on the back. G-Star created the versatile piece, made entirely from raw denim to store all ride essentials. A

Win the limited-edition G-Star x SUPER73 bike or a raw denim rider bag via their social channels. Keep an eye on @gstarraw to make sure you don’t miss out.