Apple
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tents 3-6
All About The New ipad
7-10
All About The New iPhone
iPad 2
Our most advanced technology in a magical and revolutionary device at an unbelievable price.
Pixel-perfect performance.
The A5X chip with quad-core graphics drives four times the pixels of iPad 2 yet it delivers the same smoothness and fluidity iPad is known for. Even with all that extra oomph, the new iPad still gets an amazing 10 hours of battery life.
It’s brilliant. In every sense of the word. Pick up the new iPad and suddenly, it’s clear. You’re actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. To make that hands-on experience even better, we made the fundamental elements of iPad better — the display, the camera, the wireless connection. All of which makes the new, second-generation iPad capable of so much more than you ever imagined.
Retina Display.
See everything like never before. Four times more pixels than iPad. Razor-sharp text. Richer colors. The Retina display transforms the entire iPad experience. So everything looks and feels incredibly lifelike and perfectly detailed.
iOS.
The world’s most advanced mobile operating system. iOS is the magic behind iPad. It lets you see and do everything using Multi-Touch. It includes all the powerful, innovative, and fun built-in apps you use every day, many times a day. It’s the preferred choice for app developers. And it’s yet another reason no other device comes close to iPad.
iCloud.
Your content. On all your devices. iCloud stores your music, photos, apps, mail, contacts, calendars, documents, and more and wirelessly pushes them to all your devices.4 So if you buy a song, take a photo, or edit a calendar event on your iPad, iCloud makes sure it appears on your Mac, iPhone, and iPod touch, too. You don’t have to do a thing.
Dictation. Talking is the new typing.
Write an email. Send a text. Search the web. Or create a note. And do it all with only your voice. Instead of typing, tap the microphone icon on the keyboard. Then say what you want to say while your iPad listens. Tap Done and, just like that, your spoken words become written words. Dictation also works with third-party apps, so you can do things like update your Facebook status or share a thought on your Twitter feed.
App Store.
Something for everyone. And everything. Apps for iPad aren’t like anything else. That’s because every app — 200,000 and counting — is designed to work with iPad features like the beautiful 9.7-inch screen, Multi-Touch, the accelerometer, the gyroscope, and more.
Picking up where
The dual-core A5 chip delivers even more power. The 1080p HD video. And if there’s anyt
amazing left off.
8MP iSight camera with all-new optics also shoots thing else you need, just ask Siri.
Dual-core A5 chip. The most powerful iPhone ever. Two cores in the A5 chip deliver up to two times more power and up to seven times faster graphics.2 And you’ll feel the effects. Fast. iPhone 4S is quick and responsive, which makes all the difference when you’re launching apps, browsing the web, gaming, and doing just about everything. And no matter what you’re doing, you can keep on doing it. Because the A5 chip is so power-efficient, iPhone 4S has outstanding battery life.
The you-can’t-believe-it’s-on-a-phone camera. The iSight camera just might be the best camera ever on a phone. And with all-new optics, it just might be the only camera you need. Because behind every shot, you’ve got 8-megapixel resolution and a custom lens with a larger f/2.4 aperture. Not to mention an improved backside illumination sensor, excellent auto white balance, advanced color accuracy, face detection, and reduced motion blur. It all means that no matter how many people, how much light, and how much action you capture, everything looks exactly as it should. And just wait until you see the photos.
Video recording. In 1080p amazing HD. Shoot stunning 1080p HD video everywhere you go. With all-new optics, the light is always right, the color is always vivid, and everything will look even better than you remember. Video stabilization steadies shaky shots. And you can edit video right on iPhone and share your lush life as fast as you shoot.
iOS. The world’s most advanced mobile operating system. And the easiest to use.
With every iOS advancement come even easier ways to do everything. That’s what makes iOS years ahead of anything else. iOS 5 leaps even further ahead, bringing over 200 new features to iPhone 4S. Here are just a few of our favorites.
iCloud. Your content. On all your devices. iCloud is the easiest way to manage all your stuff, because it manages it all for you. iCloud stores your music, photos, apps, mail, contacts, calendars, documents, and more. And wirelessly pushes them to all your devices. It’s automatic, effortless, and seamless. And it just works.
Retina display. Clearly remarkable.
The sharpest, most vibrant thing you’ll see on iPhone 4S is everything. The Retina display is the highest-resolution phone screen ever. In fact, the pixel density is so high that the human eye is unable to distinguish individual pixels. But without a doubt, you’ll notice crisp text, sharp graphics, and stunning images. It’s more remarkable than the printed page. And you’ll be completely absorbed.
FaceTime. It’s even better face-to-face. FaceTime lets you hear a voice and see the face that goes with it — iPhone to iPhone, iPad 2, iPod touch, or Mac over Wi-Fi.5 So no matter where they are, no matter where you are, you’ll always be there. Making a FaceTime call is just as easy as making a phone call. And it’s even easier with Siri. Just tell Siri “FaceTime with Mom” and you show up, smile, and wave hello. You’ll never miss a big event, an important meeting, or a good laugh. And who wouldn’t be happy to see your face?
AirPlay. From the small screen to the big screen. With AirPlay, you can wirelessly stream what’s on your iPhone to your HDTV and speakers via Apple TV.6 And with AirPlay Mirroring, whatever you see and do on your iPhone appears on your HDTV at the same time.
AirPrint. Print everything wirelessly.
Print your email, photos, web pages, and documents right from your iPhone over Wi-Fi.7 There’s no software to download, no drivers to install, and no cables to connect. With just a few taps, you can go from viewing something on the iPhone screen to holding a printed copy.
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