WHEN THE CHURCH GOES DIGITAL

BILL & KIM SNIDER ASIA PACIFIC MEDIA DIRECTORS

LETTER FROM BILL

“I become all things to all men so that by all means some will be saved” (1 Corinthians 9:22, NIV)

The mission of APMedia has been evident since its inception in 1989, but it took a pandemic to reinforce its relevance. Churches have felt the urgency push them to get online. In fact, many churches in Asia Pacific and across the world would be closed now if it weren’t for the power of media that kept them connected with their congregations.

APMedia’s effort to train media workers to utilize digital media for evangelism has opened the Church’s doors in Southeast Asia to reach those who have never heard the gospel before. In addition, it has transformed the landscape of the mission field.

As I have visited churches in the US, I’ve shared our training efforts for the churches in Asia Pacific. In the media-saturated world of the US, I’ve been personally surprised to see more and more American pastors see the need for this kind of training for themselves!

During the pandemic, I’ve had the privilege of sharing the training and knowledge provided by APMedia to many church leaders and friends across the US via Zoom.

Technology has opened the Church’s door very wide in the age of quarantine to multiply His Message to the ends of the earth.

That’s the power of media! We are His Message, Multiplied — going further in a time of lockdown and beyond!