The Smile to Go 22 Howard St

HER STYLE

Can Joaquin Phoenix bring back high-waisted pants for men? He gives it a good go in Her, Spike Jonze’s latest film in cinemas from tomorrow. Set in Los Angeles, it follows Phoenix as a lonely writer who falls in love with an operating system (voiced by Scarlett Johansson) — a concept that doesn’t seem so ridiculous given the popularity of iPhones and apps like Siri. New York store Opening Ceremony has released a capsule collection inspired by the film’s costumes, with button-up shirts with smaller collars, T-shirts printed with a city skyline and sweatshirts with iPhone-sized chest pockets and removable safety pins. And yes, those high-waisted pants. For those who can’t make it to their Howard St boutique in NYC, the range is available online at openingceremony.us.

TWO FRIENDS IN NYC

We love how Kate Sylvester creates a story behind every collection — this season she is all about two characters living in New York who “have love birds on their fire escape and bugs in the kitchen”. Inspired by an iconic 1950s Irving Penn photograph of models hanging out looking expensively bored, the range features 1950s-inspired party dresses, cocoon-shaped capes — a reference to the blankets Sylvester’s characters have to wrap up in when they can’t afford to pay the heating bill — and a print inspired by the big city lights. New Zealand models, and real life friends based in New York, Ashleigh Good and Anmari Botha feature in the campaign, a recreation of that Irving Penn image. Ashleigh wears blazer, $645, and trousers, $385, and Anmari wears top, $295, and skirt $285. Ph (09) 307 3282. • Read more about Anmari and Ashleigh on page 8.

BOOK CLUB

Prep for your own trip or pretend you’re already there with these stylish guides to NYC.

New York Cult Recipes by Marc Grossman (published Murdoch Books) $59.99. Up on the Roof: New York’s Hidden Skyline Spaces by Alex MacLean $85, from Flotsam & Jetsam. Ph (09) 361 3831. City As Canvas: New York City Graffiti $79, from Superette. Ph (09) 360 2360. Louis Vuitton New York City Guide $48. Ph 0800 586 966.

F I N A L D AY S !

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RIGHT NOW

TALKING TO . . . TOME

Australians living in New York, Ramon Martin (on left) and Ryan Lobo, are taking on the American fashion industry with their label Tome, which has appeared in the pages of Vogue and is soon to be sold through Saks Fifth Avenue.

They launched the brand in 2011, after Lobo had worked as a stylist and editor and Martin as a design director for Derek Lam. Grown-up and practical, they describe the brand as pure, precise and purposeful.

“Meaningful, practical clothing that simply slips into a wardrobe rather than dominating it. Soft power is our signature,” explains Lobo. Luckily for New Zealanders, Tome will be stocked at Scotties Boutique from the end of this month. Fresh from showing at NYFW, we asked them a few questions.

What do you love most about New York? All the cliches: the pace, the food, the architecture, the global convergence of people . . .

You’re both from Sydney — why was it so important to base yourselves and the brand in NYC? The fashion industry here is so all-embracing of new voices. We have been welcomed with open arms and couldn’t have achieved what we have without the support of some very special people here.

Does the city influence the Tome aesthetic? Definitely. The Tome woman is a downtown New Yorker inside and out. Urban, sophisticated, artistic, worldy and more than a little kooky.

You were finalists in the CFDA/Vogue Fashion Fund last year — what was the experience like? What impact has it had on the brand? It’s almost impossible to quantify what kind of attention we have received as a result of being nominated for the top 10. It has engendered immense growth.

Tell us a little about the collection you showed at NYFW. This season we are inspired by Iranian artist Shirin Neshat and her particular brand of art in exile. Further to this is Shirin’s interest in Oum Kalthoum, the ‘‘Egyptian Maria Callas”. This season she is a nomadic woman with more than a hint of 60s glamour.

Your must-visit places in New York? The Met. The Minetta Tavern. Bergdorf Goodman.

ABOUT US

Amanda Linnell Editor. Zoe Walker Digital and fashion features editor. Fiona Ralph Writer. Janetta Mackay Beauty editor. Nici Wickes Food editor. Angela Casley Recipe editor. Jo Burzynska Wine editor. Babiche Martens Photographer. Jaime Cassie Designer. Isobel Marriner, Sue Baxalle, Shandelle Battersby Sub-editors. Lucy Casley, Anna Lee Interns. Rob Turvey, Suzanne Johnston App designers. Editorial inquiries viva@nzherald.co.nz Advertising inquiries Jodie Gladstone, Channel manager (09) 373 9481 Email: jodie.gladstone@apn.co.nz Amanda Bush, Account manager (09) 373 6479 Email: amanda.bush@apn.co.nz Viva everyday at viva.co.nz

BMW

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