Exercise Coach Alpharetta personalizes fitness

By SHELBY ISRAEL shelby@appenmedia.com

ALPHARETTA, Ga. — When Eric Roberts lost his job in 2019, he was forced to reimagine what he wanted to do with his life.

“I was just kind of trying to figure out what I wanted to do, and I was so glad to be back in Georgia,” Roberts said. “I was so glad to be back in Alpharetta that I absolutely thought, you know, I want to do something locally, and I’d always wanted to provide jobs.”

Roberts, a Macon native, spent his career traveling around the United States and Canada. After an opportunity relocated him and his wife to Georgia, Roberts opened The Exercise Coach Alpharetta in February 2021 after a year of delays due to the COVID-19 pandemic.

The studio, located in Suite 800 at 735 North Main St., offers customers two 20-minute sessions a week, where they work one-on-one with a coach to find a personalized routine that works for them.

Customers exercise on the studio’s proprietary Exerbotics equipment, which analyzes the user’s minimum and maximum force to tailor the experience. The machine, Roberts said, learns something new about a customer every time they use it.

The display on the equipment shows a range for each user. Roberts said the goal is to keep the line within the shaded area.

Rather than doing 20 reps, he said, a user will do between four and eight intense reps, which loads the body’s muscles and burns energy. With each experience, workouts get progressively harder along with the customer’s individual pace.

Roberts, 54, said he had never enjoyed exercising, but a longtime friend introduced him to the studio’s Dunwoody location. There, despite initial skepticism, Roberts said he found a love of fitness, which he wanted to share with the community.

“And when I started to do it and I fell in love with it, I then signed the deal,” Roberts said. “It not only meets the need of what I had wanted to do is to bring jobs locally, but it’ll allow me to work out with a coach because I still work out to this day with my own coaches.”

He said his father, who owned a convenience store when Roberts was growing up, often spoke of the pride he had for his business that gave him the ability to give back to the community.

The studio employs five coaches who build relationships with customers to provide a customized experience beyond the equipment, Roberts said. Many of the studio’s customers, he said, are

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