Fitness:

Continued from Page 8 retired or live lifestyles that leave little time for exercise.

“We have a lot of pilots that come to us,” Roberts said. “We have a lot of retired people that come to us. We also have younger people as well, but it really is for that person that’s on the go, getting that full workout and not having to spend an hour in the gym and walking out of there and not feeling like you’ve just been attacked in any way, shape or form.”

Roberts also said the studio is a nojudgment zone that has no mirrors, and it lacks the atmosphere that many gyms have.

Before opening the studio, Roberts worked in the insurance and energy efficiency industries. While he still does some consulting work on the side, Roberts said The Exercise Coach Alpharetta is his passion.

Beyond providing employment opportunities, Roberts said seeing how his studio has improved his customers’ lives is a rewarding experience. He described himself as a customer and the owner, and working out alongside patrons gives him the opportunity to find ways to improve the business.

Part of the personalized experience,

The Exercise Coach Alpharetta Studio Manager Roxanne Foster uses the 735 North Main St. studio’s proprietary Exerbotics abdominals and back machine Feb. 16. The user’s goal is to keep the yellow line within the green shaded range, which will adjust in the next workout based on the user’s performance.

Roberts said, is ensuring that customers get their money’s worth. He said the studio has been successful, and 10 percent of his customers have been there since day one.

The Exercise Coach has five other locations in Georgia. After his experience with the Alpharetta studio, Roberts said he hopes to open another in Cumming, Woodstock or Canton in the next year and a half.

“It’s the most rewarding thing I’ve ever experienced,” Roberts said.

The studio stops by the North Main

Street Market at Alpharetta, which takes place in the parking lot in front of the studio, on Wednesdays from 3:30-6:30 p.m.

The Exercise Coach Alpharetta is open weekdays 6 a.m.-8 p.m., and Saturdays 8 a.m.-2 p.m.