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Like the trust they had to build with customers, Miller said they also had to slowly build relationships in the close-knit Amish craftsman community by convincing suppliers they could sell their products faster, more consistently and for higher prices than traditional brick-andmortar stores.

“It was almost more difficult to break into the vendor community than it was with customers,” he said.

In October 2022 DutchCrafters cut the ribbon on their third location outside of their headquarters in Sarasota, Florida, and quality control warehouse in Indiana, a state-of-the-art product showroom in downtown Alpharetta.

Miller said DutchCrafters has been serving the North Fulton area for years, and he thinks that with the new location, they can boost their business in the region, while also charting a course for showrooms to open in other cities

“We’re really thrilled with the reception that we have had here from the business community and customers in Alpharetta,” he said.

“We’ve felt really welcomed by it. We want to engage in the community and be part of it.”

But customers at the showroom aren’t going to take anything home with them, like they would from an Ikea, Rooms To Go, or other furniture stores. Instead, the showroom allows customers to learn about DutchCrafter’s products and options before their furniture is custom-made by Amish craftsmen.

A custom-made piece of furniture takes much longer to arrive at its final destination, months rather than weeks, but the end product is totally unique for each customer, Miller said.

“I call it slow furniture, like slow food,” he said. “Slow Food takes a little longer, yeah. But it usually tastes pretty good, you experience it in a different way. You sit down and enjoy it together with friends.”

Beyond that uniqueness, Miller said his customers are really buying a story.

“It’s an American story,” he said. “It’s a story that engages a high degree of authenticity. Real hands, real people working in small wood shops.”

For more information about DutchCrafter’s products and story, visit www.dutchcrafters.com.