Johns Creek seeks ‘vitality’ in city’s branding campaign

By AMBER PERRY amber@appenmedia.com

JOHNS CREEK, Ga. — The Johns Creek Vitality Committee has been tasked with efforts to cement a health and wellness brand for the city, but its path forward is still up in the air.

Formerly called the iHeart Johns Creek Advisory Committee, Johns Creek created the group in 2020 to promote the city’s image as a healthcare, wellness and innovation destination.

Since August 2022, the Vitality Committee has participated in special events like the International Festival, Trunk or Treat, the Diwali Festival and the Arts Festival where members surveyed visitors, distributing fliers and branded merchandise. A more recent development, led by the committee, is the inaugural 5K run at Cauley Creek Park.

But there was consensus among the City Council at both the March 14 work session, and at the January strategic planning retreat, that the group needs more structure and pointed direction.

City Councilman Bob Erramilli noted that committee attendance has been sparse. Only four of its 11 members showed up in February, he said.

“It seems to me that if there is some great purpose for that organization, they will be motivated to show up there,” Erramilli said.

Finding staff support

Since the retreat, the committee has received more support from city staff through Economic Development Manager Randall Toussaint. While Johns Creek Mayor John Bradberry suggested the committee continue working with Toussaint, others said his existing responsibilities are a greater priority.

Councilman Chris Coughlin offered a potential avenue, once mentioned at the retreat, like working with Olivia Ammons, assistant to the city manager. Ammons leads Green Communities initiatives.

Councilwoman Erin Elwood proposed the City Council charge the Vitality Committee with a specific research project, like Town Center.

“What does a healthy Town Center look like? And what have other