Georgia National Guard to advertise at north Metro Atlanta high schools

By ALEXANDER POPP alex@appenmedia.com

ATLANTA — The Georgia Army National Guard is mounting an advertising effort to increase recruitment and awareness at 67 Georgia public high schools, including some in north Metro Atlanta.

Dunwoody, Alpharetta, Roswell, Milton and Johns Creek high schools are among dozens of schools throughout the state whose students will be targeted with location-based advertising.

The National Guard will use geofencing, which serves ads to social media users based on their location data, with the “intent of generating qualified leads of potential applicants for enlistment” from the 17 to 24-yearold demographic, according to contract