4 Major iPhone Ad Platforms for App Monetization You Should Be Aware Of
In the world of mobile applications, Ads have become a substantive course for revenue proliferation. For some apps, total revenue generated by ads surpasses that of in-app purchases. Entrepreneurs are on a continuous voyage to find more interactive and creative ways to make them a fun without ruining overall app experience.
Apps such as The Dead Target 2 allow users to watch ad videos to earn game points. It is much more cost and time effective approach that doesn’t annoy users as ads 3 years back. iPhone app development companies in USA are now developing applications with separate ad section covering approx 5-10% of total screens.
As the ads are ostensibly on the front burner in the event of app monetization, you might be mulling over opting for the best mobile app ad platform. Without a solid app monetization strategy, the overall revenue generation will be badly hampered. And developing a million-dollar idea app without any ROI is just a futile effort. To help you wish away all your confusion, we have performed an extensive research and enlisted the best ad platforms to give a boost to your earnings.
1. AdMob by Google
Google acquired AdMob from Omar Hamoui in 2009 and since then, it has touched a stimulated growth and elevated response from all over the world. It supports all the major mobile platforms such as iOS, Android, and Unity as well as all kinds of campaigns such as CPM, CPC (Cost Per Click), and CPI (Cost Per Impression). With AdMob, you can decide specific user's, country, and platform to target with your ads. In other words, you are conferred full control over your campaigns.
2. ChartBoost Mainly targeted for games, Chartboost helps you maximize your game’s revenue with custom targeted campaigns. The San Francisco-based company also offers the facility to exchange
your game’s traffic with another’s. Currently, it supports iOS and Android platforms while it may extend its scope in future. Content lock, OfferWall, Video ads, and Interstitial, the chartboost platform is prominent in the USA.
3. Opera Mediaworks Flaunting a flashy testimonial of some big names like Ubisoft, Wooga, Daily News, and Ninja Kiwi, Opera Mediaworks is the second biggest (after the Google’s AdMob) in terms of overall reach. Both publishers and advertisers can make use of its Aurora HD video & interactive ads. It supports CPC, CPM, and CPA campaigns and can boost your ad to 1.4 Android and iOS users on the planet.
4. UnityAds Elementally a game engine, Unity enables you to monetize your app and earn revenue without sacrificing the overall game experience. It has recently introduced its new update ‘Brand Ads’ in which advertisers compete one another for putting their ads in your space. You can target a specific demographic, mobile OS, user-group, or device with it. It majorly supports two kinds of ad campaigns CPM and CPI.
The aforesaid platforms are the ones currently ruling the mobile ad landscape. However, there are other options including Mobile
Core, Applovin, and InMobi which are worth considering as well. An expert iPhone development company will help you strategize your app’s space for ads in a way it doesn’t mess with the user experience. All you need to do is to cull one of these platforms and revitalize your app.
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